Just spoke with a founder who's shutting down their company. Over the last few years, the company built a handful of products that people oohed and ahhed over (and professed love for, when asked for feedback), but very few people actually used daily or were willing to pay for. Founders: the difference between a "nice-to-have" and a "must-have" product is so tiny that if you don't realize or own it, you might end up spending years of your life building something that doesn't have the impact on the world you aim for. You owe it to your stakeholders (and to yourself) to be honest with yourself.