Thinking everyone should navigate here and connect:
linkedin.com/in/tyranalysis-…
Visiting vendor row at Marketing Analytics Summit #MASConf
Here to enjoy @fred_pike
Too bad I couldn’t get myself in focus
Brand experience has sure changed. From a destination experience stimulating the senses to a transactional one that streamlined convenience.
Enjoyed a fun session on people management of data folk with @MoeMKiss
It’s an entirely different job
Session board is open. Let the fun begin @MeasureCamp with all of my analytics friends!!
“We need Governance” within your org is really just a fancy way to say “We recognize that there’s a problem but we don’t want to fix it”
There actually is such a thing as “too much data”
Every tool touts having the best data or integration capabilities. In the end, you’ll find your org is overloaded with different datasets, definitions, and unclear connections.
I made the mistake of flippantly using the terms p-value and z-score as something that would not be surfaced to end-users’ dashboards and it derailed the conversation into “we should score things!”
🤦♂️
Chat GPT explained:
It’s like a politician. It will give you an answer but that does not mean it is true or even relevant. It is up to you to figure it out.
API is the new magic phrase.
-Let’s get the API for that
-This vendor has an API for us
-Just sync it with an API
As if there is no QA and that the data actually makes sense, conforms to attribution rules sets, and documentation is clear.












