Here's the story of how we paid $0 for a domain worth ~$250k So at the beginning of the year we explored renaming in order to launch 2.0 of our product Mora. We explored different options and we ended up falling in love with the name Mora. But a premium 4-letter dot com can be very very expensive!! We're just a young startup. We don't have that kind of cash. We need to hustle! I spent hours writing down options, asking Claude how to negotiate, etc. And then i thought… Wait what if we did it in exchange of equity? We had great early traction so far so it didn't hurt to ask. The folks we talked to about it thought we were crazy! Including our domain broker (shout out Justin!) We presented the option to the seller who ended up being open to it (luckily!) We went through some diligence and ended up closing it! I think a great name compounds the same way a great product does. So this effort was worth it!