Design-driven product strategy for complex software. We help teams align, simplify, and build tools people actually want to use.

Joined September 2011
Visual Logic retweeted
We have identified 12 pivotal #emergingtech that will change your business in the next few years: forr.com/2Khm1pi via Analyst @practicingEA
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Visual Logic retweeted
When making something new that clearly competes with something that exists, gravity will pull you towards trying to do everything they do PLUS the new stuff you want to do. I’d encourage you steer clear of feature parity. Instead, handle common struggles in novel, unique ways.
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Visual Logic retweeted
"…surveys yield responses that are easy to count and counting things feels so certain and objective and truth. >>>Even if you are counting lies.<<<" @mulegirl #UX #Research #BusinessStrategy
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A designer goes colorblind for a week and realizes why all those color accessibility rules are so important - ow.ly/X5tj30kWqzn via @senovak #a11y
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Visual Logic retweeted
Last week we had 76 educators in workshops to help spread CS throughout the state! A big thank you to @VeridianCU @codeorg @IowaSTEM @northerniowa and @VisualLogicUX for supporting our growing community of CS teachers in Iowa. #CSforIA #CSforAll
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How can companies determine if there is strategic value in #blockchain that justifies major investments? mck.co/2yuaYIK
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What an honor this is! The #CedarValleyofIA has been named one of the top 10 cities in the nation for best job markets. Thank you to all our companies and their employees, your hard work has not gone unrecognized.
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Visual Logic retweeted
Do you have the customer's best interest in mind? #FORRDigitalEU
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Check out the latest #WeAreIowaTech video feat. @VisualLogicUX: "We're all really passionate about this one thing: which is to make users happier & more productive. We've done user-centered design for over 25 years" - Kurt Vander Wiel, Partner youtube.com/watch?v=AhGl-A1D…
"We're working on projects from a wide range of industries from military, to medical, to banking, to food distribution. We see a lot of interesting problems to solve & we're involved in game-changing products" Kurt Vander Wiel @VisualLogicUX #WeAreIowaTech youtube.com/watch?v=AhGl-A1D…
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Visual Logic retweeted
Interested in #AI? Lobe allows you to build AI tools without code and is accepting beta testers. fastcodesign.com/90170841/lo… #uxdesign #uidesign
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"Companies are shifting from selling products to selling #experiences." Find out what else we observed during our time at Milan #Design Week: mck.co/2HSy4J5
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Visual Logic retweeted
20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers.
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Visual Logic retweeted
Want to be a great storyteller? First, break these habits f-st.co/3zyOgmf
Visual Logic retweeted
Genius website redesign by Walmart. walmart.com/ Great brand statement and beautifully enticing site.
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