
Media x Science x Technology | @ParrotAnalytics | 🇳🇿
Los Angeles & Auckland
Joined September 2010
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Unrelated to the fact that I think #Severance is one of the best TV shows of recent times, S01 generated an impressive $200M for @AppleTV 👏
Meanwhile – I just logged in to @ParrotAnalytics to check – the show's global fandom is still on a sharp rise in most regions around the world!
Congrats @BenStiller and all teams involved ❤️
Wared Seger retweeted
Beginning next week, @ParrotAnalytics will be hosting the Sixth Annual Global Demand Awards. As I did last year, I will be posting our video interviews with industry executives/creatives here on this thread. This year's theme is the globalization and discovery of content!
Wared Seger retweeted
“Dropping HBO from the name is cementing that ‘we’re not just a home for premium programming,’” Julia Alexander of Parrot Analytics tells @koblin. “‘We’re the home for anything you want to watch.’” nyti.ms/41mnWRq
Bard's initiation to AGI will always be to outdo Jaskier
We're expanding access to Bard in US + UK with more countries ahead, it's an early experiment that lets you collaborate with generative AI. Hope Bard sparks more creativity and curiosity, and will get better with feedback. Sign up: bard.google.com
blog.google/technology/ai/tr…
We launched @ParrotAnalytics’ #GlobalDemandAwards 🏆 to recognize what’s capturing audience attention in every corner around the world 🌎
Few do it better than @paramountco — congratulations to Bob & the entire team 🔥🔥
Congratulations to the winners of the 2022 Global Demand Awards by @ParrotAnalytics. #PopularIsParamount
🏆 @TopGunMovie
🏆 @SpongeBob
🏆 @YoungSheldon
🏆 @RuPaulsDragRace
🏆 @HaloTheSeries
It's almost as if @DisneyPlus and @hulu are a good fit
But media strategy is hard
Some TV shows should be saved
Replying to @beatricebadass1
8/9
So any show that still has Exceptional demand >3 months after it premiered (and no @netflix promo) is doing INCREDIBLY well.
#WarriorNun has:
->Higher demand than shows that premiered in January
->Higher demand than major shows The Crown and Manifest
#SaveWarriorNun
Wared Seger retweeted
Recently, I interviewed Kelly Campbell, Susan Rovner and Beatrice Springborn for @ParrotAnalytics' Global Demand Awards. How do they value original vs library content, leverage NBCU's distribution channels, etc. Checkout highlights in @NBCUniversal's thread below.
As @peacock continues to grow, NBCU leaders behind the scenes are finding ways to innovate, reimagine, and deliver exciting content for all audiences.
As reported in @TheWrap today (thewrap.com/top-new-shows-hb…), #TheLastOfUs is the most in-demand new series in the US this week 🇺🇸📈
More impressively – get ready for this – it is now THE most popular TV show on the planet 🌎 🥇
Congrats @Caseybloys, @TheLastofUsHBO, @HBO & team 🔥
Interesting that #TheLastOfUs is climbing up the ranks internationally at a faster pace than it’s doing domestically — really high travelability 🌎📈
Congrats to all the winners — lots of gems here ❤️🏆
🏆 We are pleased to announce the winners of the 5th #GlobalDemandAwards!🏆
These are the winners in the TV categories. See the full list in globaldemandawards.com/#cate…
Wared Seger retweeted
Squid Game is on track to become Netflix's most lucrative title if it adds two more seasons.
That's according to Parrot Analytics' first-ever analysis of content valuation provided to Axios. trib.al/UwYLYhY

ALT Line chart showing the quarterly global revenue for the shows Squid Game, Seinfeld and Red Notice from Q4 2021 to Q3 2022, with projected numbers from Q3 2022 to Q3 2026. Squid Game is expected to stay at $25 million in Q3 2022, experience jumps during future season releases in Q1 2024 and Q2 2025, and then remain consistent from Q2 2025 until dipping to $100 million in Q3 2026.
Wared Seger retweeted
$WBD “has to get operation costs under control,” @parrotanalytics Director of Strategy @loudmouthjulia says on the Q3 earnings. “They need to prove that this is a type of product that people are going to jump ship for.”
Wared Seger retweeted
New data: "Squid Game" on track to become Netflix's most lucrative title axios.com/2022/11/01/squid-g…
Those ratings have been butchering the actual popularity of the show for years. Demand for Season 4 is down ~35% from S3 and on par with S1 and S2.
It's still a top-10 title in pretty much every country around the world and (fun fact) #1 in China 🇨🇳
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Wared Seger retweeted
📢 Exciting news! Our next #ParrotAnalyticsLIVE on #representation in Hollywood will feature @OnlyMurdersHulu creator @JohnnyHoffman & casting director Tiffany Little Canfield for a discussion about casting A-listers like @selenagomez & @SteveMartinToGo.👇 hubs.ly/Q01d25MR0
Congrats @TaikaWaititi @rhysiedarby @david_jenkins__ and #OurFlagMeansDeath team & fans 🎉
Proud to have had @ParrotAnalytics play a small role in quantifying that global audience passion — one step closer to our mission of connecting creators & audiences globally ❤️
🏳️🌈🇳🇿🏴☠️
Wared Seger retweeted
Most in-demand breakout series 7 weeks in a row. Up there with DC and Marvel shows. All through word of mouth and the engagement of our brilliant Crew. The gratitude is immense to all of you🫀🙏🏾🏴☠️✨#OurFlagMeansDeath #hbomax
thewrap.com/top-new-shows-hu…























