Freelance content writer + strategist for B2B/SaaS/tech/finservices | Ex agency bod | Portfolio ➡️ https://xitter.cf/t.co/jEU4IC4G79
United Kingdom
Joined April 2016
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Have we forgotten how to brief people properly? 🤔
AI prompting gets a lot of attention, but vague inputs were a problem long before AI appeared...
This short rant looks at why better prompting still starts with better briefing ⏬
writefulcopy.com/blog/ai-pro…
I'm convinced that the ability to create more content doesn't mean we *need* more content...
When you can produce a month's worth of blogs and social posts in an afternoon, volume isn't much of a differentiator anymore... it comes back to real ideas ↓
writefulcopy.com/blog/not-pr…
Everyone's asking whether AI wrote it...I'm more interested in whether it's worth reading.
That's why I've stopped worrying about AI detectors and started using what I call the Generic Content Test: a simple editorial framework.
writefulcopy.com/blog/detect…
NEW NEW NEW!
A compilation of some of the most important LinkedIn stats, trends, and platform shifts for B2B marketers in 2026 🔽
Read here: writefulcopy.com/blog/linked…
#linkedinmarketing #linkedin #socialstrategy
NEW: The brands standing out right now aren’t publishing more; they’re publishing clearer opinions, stronger expertise, and content that actually sounds like a human wrote it ✍
Why human content is becoming a competitive advantage: writefulcopy.com/blog/why-hu…
#contentmarketing
