Just unveiled at @advertisingweek New York 🚀 Introducing X Lift, our new AI-powered ads product bringing together our three core pillars of speed, scale and intelligence. Simplify campaign setup by setting your destination and goal and watch your business grow.

NBA Opening Night came in hot 🔥 Fans showed up in a big way, driving +28% more posts vs. last year’s opener. Follow the games and the conversation in real time in NBA Gametime on X. xitter.cf/i/nba?s=20

First impressions are everything. Make yours count. Create and launch beautiful ads to capture attention and drive real results on X.

Real-time action = real-time conversation on X 🏈 Drake Maye's 5 TDs and the Packers' rivalry win combined with Marvin Harrison Jr.'s trade made for a huge hour on X for NFL fans - generating 176.8K posts and 1.6M engagements.

For brands, the biggest moments create powerful opportunities to reach engaged audiences 🚀 Football fans are more tapped into X than ever for NFL news. @AdamSchefter’s post breaking the Marvin Harrison trade drove over 25M impressions and 88k engagements.

Beautiful Ads, built for X: what to run, what to leave out and how to check every ad before it goes live. Save your seat 👇

Introducing The X Subscription Get all the benefits of X Premium, Grok and Cursor in one plan

The future of fandom is NOW ‼️ A special thank you to the best and brightest in sports for a conversation on innovation and Gametime on X.

All the action, all in one place. Gametime on X gives brands a new way to actually be part of big moments, not just the commercial break that comes after them.

"The one thing about social media and particularly X is that it's a two-way conversation" - NBA's Teddy Kaplan, VP, Head of New Media Partnerships With Gametime on X, fans, athletes and brands come together all in one place.

X is setting the pace for the future of sports fandoms. "Gametime is doing a great job of anticipating what fans want before they even know they want it" - Major League Baseball's Alex Cadicamo, VP, Media Business Development & Strategy

"Gametime combines real-time play-by-play with the X feed, bringing fans closer to both the action and the conversation" - Mitchell Smith on the power of sports fandom on X

It's Gametime! X's Global Head of Content Partnerships @MLS_X_ is sitting down with leading voices in sports to talk the future of fandom on X.

The greatest minds are on X 💡 Incredible session with @advertisingweek’s Lance Pillersdorf in conversation with @Monique_X and @MorganStanley’s Wealth Management CMO Andrea Zaretsky on the rapid innovation happening at X.

Advertisers who show up win big. "If the most powerful voices in the world choose X when it matters most, that's where your brand needs to be too." - @Monique_X