1/ Most product pages talk to the wrong person.
Buyers on a product page are rarely strangers. They know jar sauce exists. Many know the brand. They're asking "should I buy this one, now?"
I redesigned the top of the Saucerer product page with that in mind. 8 changes. A thread
6/ And for everyone:
8. Cleaner ingredients and allergen sections, so nothing slows them down
Same page, same product. Built for the people who are actually on it.
7/ Note: this is an independent CRO concept, not an official Saucerer redesign. The rating, delivery, returns and bundle are my own mock ideas, untested.
Food brand founders: which of the 3 stages is your page weakest at?
I redesigned the top of a pasta sauce product page.
My question was simple:
What stops someone from clicking “Add to Cart”?
I made 8 changes to reduce friction and help customers make a confident buying decision.
Here's the breakdown 🧵
#cro#uiux
Note: This is an independent CRO redesign concept, not official work for Saucerer. The delivery, return and bundle details are proposed design suggestions, not verified company policies.