Floating down the river of absurdity. Head of Brand Studio at Stripe.

Austin, TX
Joined February 2011
It’s more than a little daunting to set out to expand and improve the identity system for a company and brand like Stripe. But we knew we had to — the existing one had served us well, but wasn’t up to the task anymore. Our brand system required new and improved tools to scale with our ever growing audiences, new products, global footprint, and more. This update introduces material improvements to infographics, advertising, type styles, and more. While the wordmark remains unchanged, we’re using the dot of the ‘i’ (called the “tittle”), a parallelogram pointing up and to the right, to serve as our identifying symbol. We’re also using it as an ever evolving storytelling device to use when talking about our many great users (you can see the latest brand campaign in SF and NYC doing just that). Anyone who has ever worked on the refresh and expansion of an existing system for a large company knows that it is no small endeavor. Crafting impactful solutions, building alignment, creating extensible guidelines, building toolkits, and orchestrating rollout requires a ton of resilience. Here’s to the team that continually inspires me with their dedication, rigor, taste, and exceptional vibes. Great work and thank you to the Brand Studio folks, and of course our many many amazing and invaluable friends and collaborators across the company who all helped shape the work. And a special thank you to a handful of creative agencies that helped us along the way.
6
2
2
68
11,650
Michael Jeter retweeted
And now you can preorder the NOMAD LETTERS (out December 1!): press.stripe.com/nomad-lette… For years these letters have circulated (at first, unofficially) among investors, acquiring a devoted readership. We wanted to give them a permanent home in print. Nick and his partner Qais Zakaria’s record is extraordinary. The letters are the account of how they got there, featuring everything from studying Amazon and Costco (Nomad’s defining investments)—to visiting cement plants in Zimbabwe, and beyond. They’re candid about their mistakes and curious about the forces that shape investors’ behavior: incentives, psychology, and the wisdom (or foolishness!) of the crowd. Since closing the fund, they’ve devoted their time to philanthropy, a journey Nick recounts in the lovely foreword he wrote for this edition. I’m thrilled to continue adding to the investing corner of our catalogue, and I can’t think of a better work to follow Poor Charlie’s Almanack. ❣️
Finally someone caught it 🤭🤭
71
46
26
789
101,138
Are we sure we don't want to spell holistic with a "w"? We are in fact talking about the whole here. I get the greek roots and all, but still.
2
101
Just finished @trufelman series on gear. I still recommend the one on Ivy to everyone I meet. Loving these deep dives. Western wear is next right? Right?
2
9
1,545
Michael Jeter retweeted
We're looking for an entrepreneurial netizen to lead communications for our Public Goods work (today, that's Frontier and Intercept). This is a (IMO hugely exciting) full-stack comms role, encompassing everything from strategy and narrative shaping, to tactics and execution. This person will be instrumental in our efforts to remove CO2 in the atmosphere, end respiratory infections, and whatever else comes next. Please send the most outstanding folks you know our way! stripe.com/careers/listing/c…
5
18
5
85
18,738
This was a fun one to work on! Congrats to the team that moved mountains quickly to make such a beautiful brand and site.
10
1,195
Congrats! I can’t wait to live in this world. The effort is definitely nothing to sneeze at.
Today we're launching Intercept: a $500M philanthropic initiative to make respiratory infections, like the common cold and flu, a thing of the past. We treat respiratory infections as a minor nuisance, but that’s really not the case. Most of us will spend 5% of our lives (!) sick from these viruses, they kill 1M people a year, cost $600B annually in productivity, and periodically threaten civilization through pandemics. So, if they’re such a big problem, why haven’t we dealt with them yet? Last year we convened ~40 leading scientists, pharma R&D leaders, biotech investors, and regulatory experts to better understand that. We heard two main reasons: (1) First, it’s just technically very challenging: respiratory viruses represent hundreds of distinct, mutating strains across several families. Fortunately, recent breakthroughs make this newly possible. (2) Second is a lack of funding: broad-spectrum solutions have historically been underfunded, in part because they’re not a great fit for most philanthropic or commercial funding (and while COVID generated a burst of activity around preventing and understanding respiratory infections through an influx of new funding, that hasn't been sustained). We think that with enough focus and funding, this might be solvable. Intercept is a $500 million philanthropic initiative that will take advantage of new tools to catalyze the development and deployment of two types of products: broad-spectrum preventatives and air cleaning technologies. This problem is undoubtedly difficult. But it’s more tractable now than it’s ever been. We think we should give it our best shot. We’re enormously grateful to our anchor funders: @stripe, @AnthropicAI, @TheFluLab, @FoundationOAI and individuals from Jane Street. And, I’m very excited to be building this with @incredutility and the rest of the team.
6
594
Finally reading Dealers of lightning about Xerox PARC. I love that the first visual made programmatically on a personal computer was an image of Cookie Monster.
1
169
An interesting shift is occurring for in-house brand design teams: Our job is becoming less about making every brand expression ourselves, and more about building the tools that let the company express the brand beautifully at scale. The future brand designer is part designer, part product maker. It’s going to be fun to see what skills this unlocks, and the second-order effects it will have on the aesthetics of brands in an agentic era. My team is already blowing my mind with the problems they’re solving alongside their best friend, Claude.
13
5
4
123
25,728
Whoa
Every website you’ve ever used is broken in a way you never noticed and it’s been this way for 30 years... A Midjourney engineer finally just fixed it. It’s called Pretext: A tiny library that lets websites lay out text the way magazines and newspapers do, with text flowing around images, wrapping into columns, and fitting perfectly into any shape, all at 120fps. This has been basically impossible on the web for 30 years. Every website you’ve ever used relies on the same clunky system from the 90s to figure out where text goes on screen. Pretext bypasses it entirely. 500x faster. The demos look like they shouldn’t be possible in a browser. Go look.
414
Congrats!! I put a lot of work in today keeping the rust off.
Replying to @devinjacoviello
After @stewartbrand described rust as slow fire during our first call about the website, we had an idea: if you stay on the page long enough, rust consumes the background. And it becomes your job to scrape it off.
1
1
10
641
Stripe.com has a new look! Congrats to the team that worked tirelessly to achieve such beauty. It's exciting to see how the brand refresh work is starting to take life across Stripe's core surfaces.
1
12
511
I need to put all of the clothes I own into a website and pretend it’s a menswear store. That way I can scroll, buy a piece, and wear it the next day.
1
1
155
So many great ideas in here! What I think works so well for the kintsugi concept is that everyone could find their own meaning in it to make it their own.
Cover evolution for Maintenance: Of Everything, Part One. “The cover of the book honors the idea of Kintsugi, the Japanese art of basically repairing broken pottery with a kind of a gold glue. And so it not only fixes it, but it makes it more beautiful. And you honor the mistake that broke it, and you honor the repair . . . So Kintsugi is a way of kind of just honoring the fact that things do break. But nobody actually wants things to break.” —@stewartbrand Design @pablodelcan, Art direction @devinjacoviello
6
369
This one is extra special. I'll never forget meeting you @stewartbrand when we first kicked off design. Hearing your impassioned takes on white space and the role of designers made my cheeks sore from smiling so hard. We hope you love the work as much as we loved designing it. It was an honor. Congrats @pablodelcan, @devinjacoviello, @trv_mcl, and Kevin Wong. Y'all pushed hard on this one.
Out now: press.stripe.com/maintenance… @stewartbrand's Maintenance: Of Everything, Part One—about the continuous repair work that keeps complex systems intact, spanning stories from a round-the-world sailboat race, to the restoration of the Statue of Liberty, to the Model T’s rise.
3
3
1
23
2,111
No matter what you think of the administration, or the details of this content, it is cool to see that the government is investing in design as a meaningful tool for communication. realfood.gov/
2
80
Michael Jeter retweeted
Today we’re introducing Scribe v2: the most accurate transcription model ever released. While Scribe v2 Realtime is optimized for ultra low latency and agents use cases, Scribe v2 is built for batch transcription, subtitling, and captioning at scale.
93
251
87
1,922
558,189
An interesting optimistic look at how the world is improving in surprising ways. open.substack.com/pub/fixthe…
66
1/ Today @stripepress is releasing the first two mini-documentaries in a series we’re calling Tacit. They’re vignettes of craftspeople who provide a pretty compelling answer to the question, “after AI, does mastery still matter?” This episode features Christophe Laudamiel, master perfumer at Osmo. Christophe is the creator or co-creator of dozens of scents, most notably, Polo Blue by Ralph Lauren, Abercrombie Fierce, and Tom Ford Amber Absolute. We spent a week with Christophe, following him from his office, to his home (which too, looks suspiciously like an office), observing him as he built fragrances essentially from scratch, isolated problematic notes (TIL: certain fragrance notes, when put together, can produce an unfortunate ‘wet dog’ smell), and even discovered new molecules. Christophe is an archetype of individual we’re obsessed with: *he’s* obsessed with mastery for its own sake. For the past 30 years he’s been at the forefront of perfumery, and now he wonders if and how computers can augment his craft.
77
128
63
1,104
328,895