New Jersey, USA
Joined January 2011
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It’s hard for me to buy into Muse’s best use case being that it does your shopping for you when the only reason anyone uses Facebook that I know is for Marketplace.
Martha might be one of the only celebs that resonates with every age and demo.
MARTHA STEWART JOINS PROTEIN BAR BRAND STARS + HONEY AS CTO
Stars + Honey named Martha Stewart its first Chief Taste Officer. She'll work with the brand's in-house chefs on new flavors and front its "Taste Has a New Boss" campaign.
Daniel Rainey founded the company in 2023 which grew 300% last year and is on track for ~$50M in revenue in 2026.
In June, VMG Partners put in $24M for a minority stake, the brand's first outside capital. Launches in 2,000+ Target stores and at Costco followed within three weeks.
Two things…
1. Backflip crushed the last 60 days
2. Target isn’t a fit for your brand
75% new to category is WILD.
Yes, the brand crushed, but this also means the weekly grocery shopper does not exist at Target.
This opportunity simply does not exist for your brand.
Kudos to Jams on this 🚀
At the same time you have to feel a bit for the brands that entered this space and failed prior.
Never wrong, just early.
More brands should think like Marvel.
Comic Con w/ the movie announcement 2 years out.
Teaser a year out.
Multiple trailers, reaction vids, and merch leading up to release.
Record breaking opening weekend.
Thats how forward thinking you should be about your retail launch
Published a children’s book this week 👀
Fun side project that I worked on at night this year.
You can check it out below and all profits go to charity 🫶
a.co/d/06N2noPE
We are not the low cost provider
But, I will make up the difference by purchasing your product.
Excited to work with @eatboldbar
You can learn a lot about CPG and retail by listening to quarterly calls from Advantage Sales and Marketing….Yikes
No brand executes foodservice better than Something & Nothing in the tri-state area.
They show up everywhere.
You can’t focus on every door a retailer has if you want to be successful.
We just had a brand outsell the category leader this quarter because they invested everything into 20 stores.
Those 20 doors outsold the competitors 110 doors by 10x.
Go narrow and deep not wide.
I’m always genuinely curious what the sales lift is from an activation like this.
There’s no apparent cost incentive here for the Dunkin’ customer.
It is strictly a suggestion by them using an influencer.
If the sales for those three items skyrocket, what’s the next step?
