Driving Growth for 8–9 Figure DTC Brands | Growth Strategist at Soar With Us | Founder, aujune Jewellery
Maidstone • Kent • UK
Joined October 2015
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Carly Stringer retweeted
Two independent meta-analyses of Meta Ads incrementality tests show the same thing:
Meta Ads produce an average incremental return of 1.2x your 7DC ROAS.
That's from Haus and CTC.
Until your own incrementality tests show otherwise AND you replicate those tests, make that your baseline expectation.
Carly Stringer retweeted
🚨 We’re still hiring for our Creative Strategy Incubator.
Over the last few years, we’ve built and trained what we believe is one of the strongest Creative Strategy teams in the UK.
The Incubator is a training ground for the next generation of elite Creative Strategists in e-commerce.
Think of it as an MBA for Creative Strategy.
Years of experience compressed into months, inside one of the strongest creative strategy ecosystems in the UK.
If you’re early in your career, deeply curious, commercially sharp, and obsessed with how creativity actually drives performance, this is your launchpad.
You can apply for the incubator here: apply.workable.com/soar-with…
You can find more information on the opportunity here: notion.so/soarwithus/Are-you…
Creative strategy is the most misunderstood (and most impactful) role in a DTC growth team.
But most brands are hiring them for the first time with no idea of what “great” even looks like.
And the few A-players in the market? Already locked in or demanding salaries that don’t make sense for most teams.
If we could solve one constraint that would unlock growth in our agency, it’s the supply of creative strategists.
So instead of trying to hire them, we built them.
Over the last 12 months, we’ve refined an internal system to turn high-curiosity, high-potential operators into world-class creative strategists.
🚨 Now, we’re opening it up - The Creative Strategist Incubator
The 9-month pathway we’ve built from zero to strategist (and why Meta is backing us).
This is the MBA for Creative Strategy.
Carly Stringer retweeted
They’re not on dtc twitter but there’s a whole network of incredible women running creative, dev, and influencer agencies working with the hottest beauty brands and they’re smoking you guys. It’s incredible to witness
Carly Stringer retweeted
This is one of the most common questions we get asked and it’s usually the wrong place to start.
“What’s the right creative testing setup in ad accounts?”
The real question is this:
What’s the constraint in the account right now?
Because there is no universal “right” setup.
The only setup that works is the one built around your current constraint.
Carly Stringer retweeted
We’ve been shortlisted for the Meta Agency Awards 2025.
Huge moment for the team.
We’ve been nominated in the Creative Diversity category, spotlighting the work and growth we’ve achieved with one of our partners, and how creative volume and variation has driven that success.
This one means a lot.
Meta’s recognition reinforces something we’ve believed (and built) from day one:
→ The brands that scale fastest are the ones that test faster and create more diverse, data-driven ads than anyone else.
Massive shoutout to everyone across Soar + Hambi who’s pushed boundaries over the last year, the strategists, editors, designers, and media buyers who live and breathe this stuff every day.
Regardless of the result, I’m proud of the team.
Carly Stringer retweeted
What a week in Ireland at the Foxwell Founders event. Took me a couple days to recover and process and finally get this posted (nothing to do with the good times in Galway after the event 😅)
First - huge thanks to @andrewfoxwell and Gracie for doing such an amazing job cultivating the community and bringing everyone together. Always top-notch events. Dublin was amazing but the people were even better.
Always a privilege to spend time with the OG homies @PhilKiel, Edwin Hermawan, @CJSlattery, and @courtfritts.
Also got to FINALLY meet in person some incredible people I've connected with online over the years:
@Tris_atWebtopia - you're a gem. Thanks to you and your lovely wife for everything my friend.
@rokhladnik - my guy. Thanks for all the laughs and conversations!
@walt_clay and @luisfer_sg - putting you together of course, because, right? Haha - truly enjoyed getting to know you guys.
@fIorianlitterst - so great finally meeting you after years of connecting with you online and our time in the Meta technical program.
@IstvanicMarin - you're an amazing operator, thanks for your presentation. It was great getting to meet you.
@jamesrbertram - great meeting you sir - thanks for the laughs.
To @_carlystringer, @emcidilo, @oliverblackshaw, @ohgosu, @ianhaynes, @Tudi_rad, @harrydelmege_ @BreckinGeorgia, and @GrantHushek - it was great connecting with you and I wish we had more time to talk - hopefully see you again soon. Sorry if I missed anyone!
Until the next time!
Carly Stringer retweeted
Crawled out from behind the laptop to attend another fantastic event @andrewfoxwell 🦊
So good to see so many twitter legends and have them drop some serious sauce
Glad you got to all see Ireland at its best 🇮🇪🍺
@rokhladnik @_carlystringer @vibingsocial_ @IstvanicMarin
Carly Stringer retweeted
Yeah I’d say the first night of the Foxwell Founders event in Dublin went well! ☘️
Carly Stringer retweeted
.@_carlystringer is one of the best advertisers on meta in the world, no cap
Carly Stringer retweeted
Alright, I'll be giving away this $10,000 Gucci XBox to a follower who retweets this in the next 24 hours. I'll ship it anywhere on earth. Good luck.
Here's what's inside: youtu.be/JnGXTk57rOU
Carly Stringer retweeted
@SusanEDub
@_carlystringer
@socialchestnut
@sarah_carusona
@SarahLevinger
@social_savannah
Just a few awesome women to check out as our little media buying world is… not diverse enough.
Also, happy to chat more on our call later today!
Carly Stringer retweeted
Racist abuse of any kind is abhorrent and will not be tolerated on or off the pitch.
@MetPoliceUK will investigate the appalling online abuse aimed at England players. Social media companies must take immediate action to remove and prevent this hate.
ALT Black graphic with white text that says: "Racism has no place here"
Carly Stringer retweeted
For those young men I wish it were different. For the rest of us I thank them for the hope, the hours spent laughing with my youngest son, the time making special occasions out of ordinary days, the laughs, dreams and decency. They delivered it all. It was a blast
Carly Stringer retweeted
The hashtag #tiktokmademebuyit
Is PROOF that good UGC can make you millions.
