digital marketing manager #zerowaste blogger @kaleandcompass. cat momma =^_^= plant collector 🌱
Seattle, WA
Joined December 2008
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Lauren Fox retweeted
You know it's important to keep your content up-to-date. But do you know *exactly* how much it matters? 🧐 Look at the ROI @Brafton's seen from re-optimizing their blogs in this new case study — & get a free checklist for re-optimizing your content! 📈
mz.cm/3wsDtTA
Lauren Fox retweeted
On October 16th, we're hosting a #webinar that's all about leveraging interviews, and teaching you how to turn them into compelling content for your brand. Click below to register.
#contentmarketing #digitalmarketing bit.ly/2LrEPGe
😭😭😭
quick reminder to always help those who are littler than you 🐨
source: reddit.com/r/gifs/comments/b…
Lauren Fox retweeted
It's not just your overall copy, the specific words you use can help drive action #smm socialmediatoday.com/news/18…
![18 Magical Marketing Words and Phrases for an Irresistible Online Strategy [Infographic]](https://pbs.twimg.com/card_img/2118590955498397696/Ca5UaEKQ?format=jpg&name=800x419)
Lauren Fox retweeted
Been working on how I write emails:
“So sorry for the delay”
New: “Thanks for your patience”
(I FORGOT, BUT YOU CAN DEAL)
“What works best for you?“
New: “Could you do __:__?”
(MY TIME MATTERS TOO, OKAY)
“No problem!”
New: “Happy to help!”
(YEAH, YOU’RE WELCOME)
A6: Not so much a tool but I like using emails I receive for inspiration. If there's a subject line I find particularly clever, I'll save it and think about a way I can work that same format/idea into something we're creating. #BraftonBuzz
A5: Tip #3: Use as few words as possible to communicate the value of what you're sharing. Sometimes just 1-2 words plus a well-placed emoji does the trick. @reallygoodemail does this especially well. /3 #BraftonBuzz
A5: I'm a sucker for alliteration and listicle type headlines so whenever I get a chance I use those tactics. /1 #BraftonBuzz
A5: Another good tip: Switch things up! Keep an eye on each title you publish/email and make sure it's a bit different from the last. /2 #BraftonBuzz
A5: I'm a sucker for alliteration and listicle type headlines so whenever I get a chance I use those tactics. /1 #BraftonBuzz
A4: For search, make sure your target topic is exact match in the headline (if grammatically possible) and as early on in the title as possible. This makes sure it doesn't get cut off in SERPs and damage your potential for clicks. /1 #BraftonBuzz
A4: It's also important, in search, to make sure your headline matches the intent of the searcher as closely as possible. The purchase intent of someone searching for "how to do SEO" is much different than someone searching "SEO vendor" /2 #BraftonBuzz
A3: All the typical ones (open rate, CTR, social shares, etc.) but also Forward Rate is one of my favorite behaviors to understand how a headline is performing. #BraftonBuzz
A2: So much time. The headline does so much. The angle, the reason why the reader should click. Sometimes we have debates over which headline is best for a piece. The struggle is real. But a lot's at stake. A headline can make or break how well your article performs. #BraftonBuzz
Lauren Fox retweeted
Be sure to check out the new Jewish deli in Pinehurst making from-scratch corned beef, pastrami, bagels, and more bit.ly/2LuT7YE
Lauren Fox retweeted
Our much anticipated episode with #SEO and survey expert @5le is finally out!
Give it a listen here: apple.co/2vuP6bO
Lauren Fox retweeted
Join #BraftonBuzz this Wednesday at 2pm EST to talk about content personalization! See you there 😎
