A young Indian today can spend more than six hours a day on their phone. The market, by comparison, is open for roughly six hours. That gap says something about how investing is changing. For a generation that discovers information, learns, compares and makes decisions on its phone, financial engagement cannot begin and end with market hours. Relevance matters beyond the trading session. We are already seeing this shift in who is entering the markets. The median age of our customers is around 28, more than 70% are new to the market, and around 80% come from beyond metros. The bigger question is what we do with this new access. As more people participate in the markets, the industry has a role in helping investors make sense of information, separate signal from noise and develop a long-term perspective towards wealth creation. I explored some of these changes in investor behaviour in my recent conversation with @_sherylld of @fpjindia, including what they mean for the next phase of India’s financialisation journey. @AngelOne