@a1siebert

Assistant Prof in Marketing @LancasterUni in Leipzig. Curious about marketing, technology, and consumer culture. Latest work on customer experience journeys.

antonsiebert.com
Joined June 2012
  • Tweets441
  • Following301
  • Followers508
50Media
Delighted to have won the University's Pilkington Teaching Award - along with @RobotTheory @anna_wos and @a1siebert from the Marketing Department 💫🎉🤩
Mike Ryder@RobotTheory2 Oct 2023
Great to represent @LancasterManage at the Staff Awards today. A clean sweep for @LumsMarketing in the Teaching category.
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What is the #customerjourney matrix framework, and how does it work? You can find out in our latest article by Ellie Thornton. 👇 cxm.co.uk/customer-journey-m… #cxmagazine #design
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Anton Siebert retweeted
AMA Journals@ama_journals10 May 2023
New JM article available: "What Holds Attention? Linguistic Drivers of Engagement" Read it here: buff.ly/42DBg4e
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From the thrill of roller coasters to the panic of escape rooms, consumer experiences provide many opportunities for research. We’re pleased to announce a JACR issue on Experiential Consumption edited by Joseph Goodman, Kristin Diehl, & Jeff Galak! journals.uchicago.edu/journa…
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We're proud to feature in the @TopUnis QS World University Rankings by Subject 2023: ⭐Accounting and Finance =65th, 11th in the UK ⭐Business and Management Studies =70th, =9th in the UK ⭐Statistics and Operational Research #51-100, =10th in the UK lancaster.ac.uk/news/lancast…
A photograph of five students with the QS world university rankings logo overlaid

ALT A photograph of five students with the QS world university rankings logo overlaid

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Why does some #content captivate consumers and keep them engaged, while other content makes them lose interest? This new Journal of Marketing study explores #language that leads to sustained #attention: bit.ly/3lvaOKc By @j1berger, @wendymoe, and @dschweidel #marketing
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When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement? Two recent Journal of Marketing studies answer these questions. Learn more here: bit.ly/3ltcnZi @ajbleier @alex_edeling #marketingresearch #marketing
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Online influencers have started 'de-influencing' to build trust with their followers @LancasterManage's Dr @HayleyCocker2 discusses her research in @ConversationUK lancaster.ac.uk/news/de-infl…

'De-influencing: how online beauty gurus get followers to trust them by posting negative reviews' -...

In this co-authored article for The Conversation, Dr Hayley Cocker (Marketing) explains her recent research into 'de-influencing', and why online influencers are adopting it as a strategy to connect...

lancaster.ac.uk
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Don't make your Customer Journeys >>> EFFORTLESS & PREDICTABLE! Yes, you read that right @a1siebert & I will share research to show that a "no effort" approach is overly simplistic—and can even backfire. Join us : bit.ly/3XsEeWx 📅 Tuesday, Feb 21st 🕦 11:30 am CET
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Anton Siebert retweeted
apizee@apizee15 Feb 2023
🚨 Don't miss this #webinar Join @a1siebert and @CKergaravat for an overview of Anton's latest research: • The Customer Journey Matrix • 5-step process to implement an ideal Customer Journey • Examples of successful implementations Sign up 👉 bit.ly/3XvL91c
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Join us in Leipzig! Job Opportunity at Lancaster University: Lecturer (Assistant Professor) in Management hr-jobs.lancs.ac.uk/0036-23
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📖 Today’s read: via @NiemanLab: @Kozinets and @PfeifferLawCorp advance three suggestions to make social media platforms more transparent and tackle incitement to violence, hate speech, and #disinformation: ow.ly/qEQi50MrpVX #MediaDev

Beyond Section 230: Three paths to making the big tech platforms more transparent and accountable

Among them, two words: "Twitter court."

niemanlab.org
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Please join us for an interactive online event to discuss and answer your questions about Netnocon 2023, the upcoming #netnography conference July in Manchester. The online event will be Jan 25 9-10am PST/12-1pm EST netnocon23-preview.eventbrit… Please spread the word & see you then!

Netnocon 2023 - Online preview event

Netnocon 2023 Online Preview event

eventbrite.co.uk
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Our HBR article on customer journeys has been translated into German and is available in print and online here: manager-magazin.de/harvard/s…

(HBm+) So finden Sie die richtige Customer Journey

Mal vorhersehbar, mal abenteuerlich: Wer Kundinnen und Kunden dauerhaft an die eigene Marke binden will, muss ihnen das passende Erlebnis bieten.

manager-magazin.de
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What is the relationship between a #socialmedia influencer’s follower count and the #engagement they generate? Is more always better? Listen to this latest episode of the JM Buzz Podcast to learn more! 🎧 @ajbleier @alex_edeling #influencermarketing bit.ly/3hdRBdq

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement by The JM Buzz

Do social media influencers with a high follower count generate as much engagement as influencers with smaller followings? This Journal of Marketing study finds that influencers with an intermediate...

creators.spotify.com
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AMA is profoundly grateful to outgoing Journal of Marketing editors Christine Moorman, Harald Van Heerde, Page Moreau, and Robert Palmatier. In this editorial, they discuss the lessons they've learned during their tenure. @chrismoorman #MarketingAcad bit.ly/3SkUWnT

From Vision to Reality: Lessons in Creating a Marketplace of Ideas - Christine Moorman, Harald J....

journals.sagepub.com
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Service serialization: a suite of temporal design tactics that creates predictable rhythms for emotional risk-taking - the second finding from our study on transformative service conversation emerald.com/insight/content/…
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Service sequestration: a suite of spatial design tactics that creates strong consumer protections for emotional risk-taking - from our new study on transformative service conversation: emerald.com/insight/content/…
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How do companies best respond to angry #customers on #socialmedia? De-escalate the situation with active listening and #empathy. Learn more: bit.ly/3RoC7jX By Dennis Herhausen, @LaurenGrewal, Krista Hill Cummings, Anne L. Roggeveen, @pancho273 and Dhruv Grewal
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Our article on customer journeys has appeared in HBR. It introduces four types of journeys - routines, joyrides, treks, and odysseys - and a five-step model to design them.
Harvard Business Review
@HarvardBiz16 Aug 2022
In many circumstances, customers actually relish the unexpected. hbr.org/2022/07/what-youre-g…

What You’re Getting Wrong About Customer Journeys

Companies often believe they should make their customers’ experiences as effortless and predictable as possible. But the authors’ research shows that this approach is overly simplistic—and can even...

hbr.org
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