founder @tryEraAI, YC W22, 2 exits, ex Meta AI Research, 15 papers published. @alliance, @zfellows

San Francisco, CA
Joined August 2017
We've raised $1.4M pre-seed for @EraShoppingHQ to help brands win in the age of Agentic Commerce Co-led by @PrestoVC and @alliance with participation of @a16z scout fund, @cory, @dvc_collective, and others We make your catalogue discoverable and shoppable inside AI assistants
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Loops and Skills — a Claude Shopify system from the Vibe Marketing community 50 copy-paste prompts to run the whole store — PDPs to retention 👇 What’s actually in the vault: 1/ Creates product pages that convert Benefit-first descriptions in your brand voice, SEO titles, and the FAQ that removes objections. Every PDP, not just the hero product. 2/ Fixes your collection pages Category intros that actually rank, best-seller merchandising, filters that help shoppers find it. The pages most stores leave empty. 3/ Recovers abandoned carts Drafts the recovery flow — timing, copy, and the offer that brings them back. Fewer leaks, higher AOV. 4/ Builds upsells and bundles Pairs products that fit together, writes the offer copy, sets the threshold. More margin per order, no extra traffic. 5/ Runs your email flows Welcome, win-back, post-purchase — the lifecycle emails most stores never set up. Revenue from the list you already have. 6/ Turns reviews into 5-stars Responds to every review in your voice — a 3-star becomes a public 5-star moment. Trust, at scale. 7/ Bulk-edits the catalog Rewrites titles, tags, and descriptions across hundreds of SKUs at once. A week of busywork, done in a prompt. The Shopify operator role is shifting toward merchant-director. If you can’t prompt Claude to write the PDP, fix the flow, and edit the catalog — you’re not behind. You’re invisible.
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🎁 Giving Away Access to Our Claude AI Agent Team for B2B SaaS Companies — FREE! → Buying signals & account intelligence → Account-based marketing (ABM) → Sales deal intelligence → Competitive & market intelligence → Product-led growth & SaaS analytics → Customer success & retention We’ve brought all 30 agents together in one collection, organized into six teams around practical SaaS workflows. The full collection is free to access. Details in the graphic below 👇
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We put together a B2B Outbound Skills Library for Claude Code and Codex. 13 skills covering the full outreach workflow. Free. 👇 Most sales teams are using Claude Code or Codex for one-off tasks. Others are installing skills that cover entire outreach workflows. Not just “write me a cold email.” Skills covering lead scoring → personalization → sequence building → reply triage. Here's what's inside our Outbound Skills Library: 🎯 Research & Targeting ↳ lead-generation (2.3K installs): scrape + enrich + score prospects ↳ personalization-at-scale (85 installs): research leads + write personalized intros 🚀 Full-Stack Playbooks ↳ outreach-specialist (120 installs): full outbound playbook (strategy → execution) ↳ sales-motion-design (16 installs): design sales processes + playbooks 📝 Copywriting & Messaging ↳ cold-email (12.8K installs): write cold email sequences with established frameworks ↳ cold-outreach (77 installs): personalized sequences at scale ↳ gtm-copywriter (76 installs): landing pages, emails, ads 🐝 LinkedIn Outreach ↳ linkedin-content (5.2K installs): write LinkedIn posts + DMs ↳ linkedin-campaign-complete (21 installs): full LinkedIn outreach campaigns ↳ linkedin-automator (62 installs): automate LinkedIn workflows ✍️ Sequence Design & Automation ↳ outreach-sequencer (11 installs): design multi-step sequences ↳ sales-outreach-sequence (9 installs): multi-touch sequences (email + LinkedIn + phone) ↳ outreach-builder (7 installs): build outreach campaigns from scratch 👉 How it works: → Install the skill → Connect any tools it requires → Tell Claude Code or Codex what you need → It reads the skill, then works through the task → Review the output before using it We've included: ↳ The full B2B Outbound Skills Library ↳ A step-by-step setup guide ↳ Examples of each skill in action
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Everyone in crypto: “We need to rank #1 on the scoreboard.” AI search: Ramp Network, @krakenfx, @moonpay and Transak hold 65.1% of share of voice, and none of them is in the ranked table of 18 players 👇
PayPal: 298.1M backlinks, #1 on the AI podium. krakenfx: 3.7M backlinks, not on the podium at all, yet two of the three most-cited domains in crypto on-ramps. Read that again. Links aren’t what AI engines quote 👇
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PayPal: 298.1M backlinks, #1 on the AI podium. krakenfx: 3.7M backlinks, not on the podium at all, yet two of the three most-cited domains in crypto on-ramps. Read that again. Links aren’t what AI engines quote 👇
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App developers are printing money on iOS with AI. Don't know what to build? Here are 100+ App Store apps launched in 2025–2026 and estimated to make $50K+ a month. Release dates. Download estimates. App links. All in one list. Free access 👇
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How to rank in Google AI Overviews AI search can pick up signals from press releases, third-party mentions, and pages that repeatedly associate your brand with a specific topic. That means where and how your brand is mentioned outside your own website can directly affect what AI recommends. Era shows which queries trigger your brand across ChatGPT, Claude, Gemini, and Perplexity — and where you need stronger mentions, content, or authority to rank higher. Comment AUDIT and we’ll send you a free AI visibility report for your website.
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Guess the most-mentioned name when AI engines discuss trademark registration services. Not LegalZoom. Not a law firm. It’s the USPTO at 24.8% share of voice. The office you file with is the biggest “competitor” in the answers 👇
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> be me > 2nd year of uni > living on a $40/month scholarship > "I need to start a business fr" > deciding to make an app > "lofi hip hop radio" but for jazz and rain sounds playing side by side  > devs come back with total rubbish, don't have money for another try > give up  > let's do a website > a reverse marketplace, where users list what they want to buy > collecting quotes from dev shops, realizing it's 100x over my budget > give up > realize I can arbitrage web development  > creating a powerpoint pitch of a website for a local water-delivery business  > find a warm contact of CEO, send him a highly personal message > his assistant replies mockingly > give up on sales for the next 7 years > how can I sell something when I don't have anything > create listings to bring clients to a family friend who has a roofing business to earn an affiliate commission > "can you delete them pls?" > give up > lightbulb.jpg > oh shot, I think I may have it > see a niche for a specific plush alpaca popular in Asia but not available anywhere in Ukraine > aping my savings to stock them from aliexpress (tf is dropshipping) > creating a social media page, building a community around them > ??? > profit and now, after Meta AI, Y Combinator, PayPal in clients, and 2 exits, I'm building an AI agent that builds businesses BY ITSELF by building and growing apps through SEO and AEO (via @tryEraAI) the moral - success is not about how many times you fall, but how fast you arrive to reselling cheap stuff from China 🇨🇳
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How to rank in Google AI search Google’s own guidance says you don’t need special schema, AI-specific content, or complicated “GEO hacks” to appear in generative search. Traditional SEO still matters because Google’s AI results are built on its existing search, ranking, and quality systems. Era helps you see what Google doesn’t show you: which AI queries you rank for, where your brand is missing, and which high-intent searches your competitors are winning. Comment us and we’ll send you a free AI visibility report for your website.
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SEO pro tip: 1. Export your competitors’ best backlinks. 2. Ask your agent to find a topical reason for those pages to link to you too. 3. Manually approve the suggestions and email drafts. 4. Let the agent send the approved outreach. Step 2 needs more than “my competitor has one and I’m jealous.” For the AI search side, Era shows which sources get cited and where competitors appear in answers. Use that context to prioritize relevant sites before you start pitching. Head to tryera.ai/ for a free AI visibility report and see where your brand stands.
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Guess which brand owns the biggest share of the AI conversation about support software. Not Intercom. Not HubSpot. Not Salesforce. It's Zendesk at 16.9%. And it's missing from the ranked table entirely. Two scoreboards, two leaders 👇
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Your next content idea might already be sitting in Search Console. Try this: 1. Export your search queries. 2. Pull out the ones with impressions but no clicks. 3. Find relevant topics you haven’t deliberately covered. 4. Check the search results and the page Google currently shows. 5. Improve that page or create a new one if the intent is genuinely different. Google has already put you in the room. Now work out why nobody’s walking over. A zero-click query is a lead to investigate, not an automatic brief for another blog post. For AI search, Era helps you find the questions buyers ask and see which brands and sources appear in the answers. Useful context when deciding what to cover next. Visit tryera.ai/ and run the free AI visibility check to find out whether your brand shows up.
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Google finally put numbers on “give it time.” Gary Illyes shared timing data for crawling, indexing and changes in search results at Search Central Live in Barcelona. A few typical ranges from John Campbell’s recap: • Discovering a new URL: about 20 hours. • Refreshing a known URL: about 30 days. • Indexing, end to end: about 1.5 hours. • A title or snippet update: 1–2 days. • A site move: 1–3 months. • Core update recovery: 3–6 months. The slowest cases can take much longer. Some pages never make it through. These are reported ranges, not deadlines, and delays can stack across stages. Refreshing Search Console every 12 minutes remains a personal hobby. The three cards break down all 23 processes. Source: weareroast.com/news/google-s… While those changes work through Google, Era lets you track your brand’s visibility and citations in AI answers over time. Get your free AI visibility report at tryera.ai/ to see where you’re starting from.
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How to get backlinks in 2026. Start with people who already have a reason to mention you. 1. Unlinked brand mentions Find pages that mention your brand without linking to it. Ask them to add the link. You’re already in the story; make it easier for readers to find you. 2. Product directories Get listed on G2, Capterra, Product Hunt and directories in your niche. Prioritize places your buyers actually use. 3. Listicles featuring your competitors Find “best X” lists that include them. If your product belongs there, give the editor a specific reason to add it. 4. Case studies with tools you use Ask the companies in your stack to feature you. A useful customer story gives them content and gives you a relevant mention. 5. Podcasts Pitch shows in your niche with something worth discussing. Ask for your site to be included in the show notes. 6. Broken links Find dead links on relevant sites and suggest your content as a replacement. Make sure it actually answers the same question. 7. Guest articles Write something useful for a respected publication in your field. Something its readers would want even if your backlink disappeared. 8. Content people want to cite Free tools, original research and in-depth guides. Give someone a reason to link beyond “I would really appreciate it.” Skip spammy outreach and cheap link packages. If someone offers you 1,000 backlinks before asking what your business does, keep your money. For AI search, it also helps to know which of these sites actually get cited. Era tracks citation sources and shows where competitors appear in AI answers. Use that to prioritize relevant publications, comparisons and content opportunities instead of working through a random list of domains. Go to tryera.ai/ and get your free AI visibility report to see where your brand stands.
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How to get a free AI visibility report for your website? comment to receive a free AI visibility report for your website
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