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Adbeat

@adbeat_com

Competitive intelligence for display + native ads on web and mobile.

 San Francisco, CA
adbeat.com
Joined November 2010
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Video now eats 70% of tracked ad spend. 98% of that runs through one company's video network (hi, YouTube). Full breakdown: blog.adbeat.com/video-ad-spe… #AdTech #DigitalAds
Video Ad Spend Share: Why Video Now Dominates Ad Budgets | Adbeat

Video Ad Spend Share: Why Video Now Dominates Ad Budgets | Adbeat

Video ad spend now claims an estimated 70% of total ad spend across tracked formats. See the data behind video's takeover and what it means for your creative budget.

blog.adbeat.com
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Netflix dropped $32.5M on US ads and gave 96.9% of it to YouTube, like a teenager with one crush. Paramount+ spread its $48.4M across six networks, like it's dating everyone. blog.adbeat.com/streaming-wa… #Streaming #AdTech
Streaming Ad Strategy 2026: Netflix vs Disney+ vs Peacock | Adbeat

Streaming Ad Strategy 2026: Netflix vs Disney+ vs Peacock | Adbeat

See how Netflix, Disney+, Peacock, Hulu, and Paramount+ split ad budgets across networks. A streaming service advertising strategy breakdown using US spend data.

blog.adbeat.com
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Quantum Fiber's US ad spend jumped ~63x in a quarter — $714K to $45.1M — now outspending Verizon & Starlink i. 99% went to YouTube, concentrated in just 12 creatives. See the breakdown → blog.adbeat.com/quantum-fibe…
Quantum Fiber Advertising Strategy: A 63x Spend Spike Explained | Adbeat

Quantum Fiber Advertising Strategy: A 63x Spend Spike Explained | Adbeat

Quantum Fiber's ad spend rose roughly 63x in one quarter. See how Lumen's fiber brand is challenging Starlink and cable with a concentrated YouTube video strategy.

blog.adbeat.com
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Capital One, WSJ, Magazines.com, and a smart-home startup all run ads with the exact same 4 words: "limited time." Same scarcity trigger, 4 unrelated industries. Here's why it travels so well 👇 blog.adbeat.com/limited-time… #AdPsychology #Scarcity
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Old El Paso spent an est. $36.2M on YouTube video in 90 days — and 98% of it rode on just 2 creatives. From ~$1K spent in the same window last year. A masterclass in CPG reach buying vs. performance-style creative rotation. blog.adbeat.com/old-el-paso-…
Old El Paso Spent $36M in 90 Days on Just 11 Creatives - Adbeat

Old El Paso Spent $36M in 90 Days on Just 11 Creatives - Adbeat

Old El Paso went from a virtual standing start to an estimated $36.2 million in US ad spend in 90 days — almost entirely on YouTube, almost entirely on two video creatives. Here's what the flight...

blog.adbeat.com
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"Learn more" is used by 59,251 US advertisers. "Join now" by 3,509. The more a CTA verb asks for, the fewer advertisers will use it — and the harder the ones who do buy media behind it. New Adbeat analysis of 448K advertisers: blog.adbeat.com/join-now-ad-… #AdTech
Your CTA Verb Is a Price Tag: The Psychology of Asking for the Click - Adbeat

Your CTA Verb Is a Price Tag: The Psychology of Asking for the Click - Adbeat

Learn More, Shop Now, Book Now, Get Started, Join Now — CTA verbs aren't interchangeable. Adbeat data on 448,000 US advertisers shows each verb attracts a different kind of advertiser, a different...

blog.adbeat.com
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GEICO and Liberty Mutual both run 99%+ of their tracked ad spend through one channel: YouTube video. In Q2 2026, GEICO kept scaling. Liberty Mutual cut spend 85% — while running 30% more ad variations. Full breakdown: blog.adbeat.com/geico-libert… #AdTech
GEICO and Liberty Mutual Both Bet the Budget on YouTube. Only One Kept Betting. - Adbeat

GEICO and Liberty Mutual Both Bet the Budget on YouTube. Only One Kept Betting. - Adbeat

GEICO and Liberty Mutual both run their display advertising almost entirely through one channel — YouTube video. Adbeat's Q1-to-Q2 2026 data shows that concentration cuts both ways: GEICO kept...

blog.adbeat.com
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Red Bull's #2 ad publisher isn't a sports site — it's Vinted, a fashion resale marketplace. 90% of its 4.2B annual ad impressions run on YouTube. Full breakdown: blog.adbeat.com/red-bull-adv… #DigitalAdvertising
How Red Bull Built a 4.2 Billion-Impression Ad Machine: A Brand Spotlight - Adbeat

How Red Bull Built a 4.2 Billion-Impression Ad Machine: A Brand Spotlight - Adbeat

Red Bull generated an estimated 4.2 billion ad impressions over the past year — 90% of it on YouTube. Adbeat's data reveals the video-first strategy, seasonal product calendar, and content-driven...

blog.adbeat.com
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How does @AmericanExpress deploy its massive $167M display ad budget? We break down their strategy to see what drives success. Don’t miss these insights! #digitalmarketing #displayadvertising blog.adbeat.com/analyzing-am…
Analyzing American Express’s $167M Display Ad Strategy - Adbeat

Analyzing American Express’s $167M Display Ad Strategy - Adbeat

American Express has grown to be a leader in the payment cards industry, largely in part due to its display ads. Here’s a look at this brand’s strategy.

blog.adbeat.com
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Brands like @Curology, @TaxAct, @Safelite, @Kiehls, @FloorandDecor, and @LibertyMutual have just 1.7 seconds to grab your attention with video ads. Discover their quick-capture tactics in our latest blog. #digitalmarketing #displayadvertising blog.adbeat.com/brands-only-…"
Brands only have 1.7 seconds to grab attention with video ads. Here’s how to do it - Adbeat

Brands only have 1.7 seconds to grab attention with video ads. Here’s how to do it - Adbeat

You only have a split-second to grab attention with online video ads. Learn how to get it right by reading our analysis of seven high-performing ads.

blog.adbeat.com
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BFCM is approaching! Discover how @HomeDepot, @Pandora_Jewelry, @hulu, @TractorSupply, and @AshleyHomeStore shape the shopping spree with standout display ads. #BFCM #digitalmarketing #displayadvertising blog.adbeat.com/bfcm-display…
BFCM display ad strategy: Best practices from Home Depot, Pandora and more - Adbeat

BFCM display ad strategy: Best practices from Home Depot, Pandora and more - Adbeat

Planning your display ad strategy ahead of Cyber Week? Smart move! Read on for Adbeat’s top insights and best practices from previous top BFCM campaigns.

blog.adbeat.com
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🎯 Ad Testing 101: Create Effective Ads That Drive Results #digitalmarketing #displayadvertising blog.adbeat.com/ad-testing-1…
Ad Testing 101: Create Effective Ads That Drive Results - Adbeat

Ad Testing 101: Create Effective Ads That Drive Results - Adbeat

Dive into the basics of ad testing, explore common methodologies + best practices, and learn how to create effective advertisements that bring in customers.

blog.adbeat.com
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🍻 Cheers to competition! Dive into how @BudLight, @GuinnessUS, and @ModeloUSA are clashing in the display ad arena. Our latest blog uncovers who’s brewing the best strategies. #digitalmarketing #displayadvertising blog.adbeat.com/battle-of-th…
Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads - Adbeat

Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads - Adbeat

America’s biggest beer brands use display ads to reach, engage, and convert new audiences. Find out how they do it in our exclusive competitor analysis.

blog.adbeat.com
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Discover how top brands leverage the Olympic spirit in their ads! Our latest blog explores the strategies of @Gillette, @Intel, and @Toyota in capturing the global audience. Who stands out in the marketing podium? #digitalmarketing #displayadvertising 🥇🔥 blog.adbeat.com/how-brands-a…
How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more) - Adbeat

How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more) - Adbeat

The 2024 Olympics will be one of the most-watched events of the past decade. So how are advertisers getting involved? Find out in our exclusive analysis.

blog.adbeat.com
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The ad strategies of 3 travel titans! Our latest blog analyzes how @Airbnb, @Bookingcom, and @vrbo use display ads to capture the wanderlust market. Who’s leading the way? Find out here! #digitalmarketing #displayadvertising 🏖️👜 blog.adbeat.com/airbnb-booki…"
Airbnb, Booking.com and VRBO: Analyzing the display ad strategies of big travel brands - Adbeat

Airbnb, Booking.com and VRBO: Analyzing the display ad strategies of big travel brands - Adbeat

How do America’s biggest accommodation booking sites use display ads to win new customers? Find out in our industry analysis, backed by exclusive Adbeat data.

blog.adbeat.com
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🔥Battle for Ecommerce Supremacy! See how Shopify, Squarespace & Wix leverage their display ad prowess to dominate the market. Our latest blog post breaks down their strategies. #digitalmarketing #displayadvertising #ecommerce blog.adbeat.com/how-shopify-…
How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy - Adbeat

How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy - Adbeat

How are the world’s biggest ecommerce website builders using display ads to reach new audiences? Find out by reading our analysis, packed with exclusive Adbeat data.

blog.adbeat.com
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Check out 8 impactful Pride campaigns from brands like @hulu & @Tinder ! Our latest blog uncovers how these ads excel at celebrating inclusivity. A must-read for 🏳️‍🌈#PrideMonth! #digitalmarketing #displayadvertising blog.adbeat.com/8-persuasive…
8 persuasive Pride display ad campaigns (featuring Hulu, Tinder & more) - Adbeat

8 persuasive Pride display ad campaigns (featuring Hulu, Tinder & more) - Adbeat

Searching for inspiration for your next Pride campaign? Check out our roundup of the best recent Pride-themed display ads.

blog.adbeat.com
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Find out how @Grammarly's display strategy helped them become a unicorn blog.adbeat.com/how-grammarl… #digitalmarketing #displayadvertising
How Grammarly’s $210M display ad strategy helped it become a unicorn - Adbeat

How Grammarly’s $210M display ad strategy helped it become a unicorn - Adbeat

A comprehensive look into how Grammarly’s $210M in ad spend helped the grammar checker app become the top writing assistant by acquiring 30+ million users.

blog.adbeat.com
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With Mother's Day around the corner, how are flower delivery brands like @1800flowers and @ftdflowers stepping up their ad game? Explore our latest blog post to see which strategies drive sales! @Teleflora @FromYouFlowers #DigitalMarketing blog.adbeat.com/how-flower-d…
How flower delivery brands use display ads to boost Mother’s Day sales - Adbeat

How flower delivery brands use display ads to boost Mother’s Day sales - Adbeat

Flower delivery brands like 1-800 Flowers and Teleflora use display ads to drive consumer spending ahead of Mother’s Day. Read on to learn how they do it.

blog.adbeat.com
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Behind the Playlists: From ads to landing pages, learn how @Spotify, @AppleMusic, and @amazonmusic use display ads to get more subscribers.➡️ blog.adbeat.com/more-than-mu…
More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads -...

More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads -...

Spotify, Apple, and Amazon all let music fans listen to their favorite artists. So how do the platforms differentiate themselves? Read on to find out…

blog.adbeat.com
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