Alec Smith (@alecsmithads) profile picture

#ppc director @ bloofusion || building digital blueprints & ad accounts for enterprise brands & cool SMBs || #ultimate 🥏 / #49ers 🏈 / #songwriting 🎹

Nashville, TN
Joined March 2022
Photo by Alec Smith (@alecsmithads)Photo by Alec Smith (@alecsmithads)Photo by Alec Smith (@alecsmithads)Photo by Alec Smith (@alecsmithads)Photo by Alec Smith (@alecsmithads)
The GPT App Store went live today & my colleague @joshskeltonads built a cool GPT to help kick off robust keyword research sessions. Would love for you to give it a whirl & let him know what you think! #ppc #ppcchat #ppcnews #paidsearch #googleads chat.openai.com/g/g-wUKaxhdi…
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If #google's corporate-indoctrination exa... ahem... I mean "certification" exams contained brand placements. #ppc #sem #paidsearch #googleads
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Nothing like putting a new set of PPC campaigns in market. Waking up the next day checking data? It’s like Christmas. #paidsearch #ppc @joshskeltonads
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Nice work, #mudcats!
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Sad reality. Thanks, @GoogleAds…
Hey #ppcchat, here’s how to exclude placements in Google Performance Max campaigns 👇👇
Working on revising/improving our PPC account onboarding process for new clients. What are some of your keys to success with ensuring timely, effective setups and launches of new accounts? #ppc #ppcchat #sem #paidsearch #googleads @joshskeltonads
Shout out to FB for listening to my conversations about buying a new backpack for work/travel and now showing me ads for a bunch of cool backpacks, lol
Always. Look out for the community.
Please recommend and forward opportunities that you might not want or aren’t a fit for you to others. Giving people access is a priceless act.
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In our off-site #sem strategy week chats, there’s been lots of discussion on agency partnerships. What are the hallmarks of good relationships/partnerships between agencies in the marketing, dev, content, creative spaces? #ppcchat #seo #webdev #webdesign #paidsearch
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A few surfacing for us (in no particular order): ✅ good communication ✅ understanding of the value of each others’ offerings ✅ respect/appreciation for each others’ work ✅ similar levels of expertise in each party’s respective fields ✅ people who are a joy to work with
In #Portugal for a few weeks. For fun and work. Any ideas for must-visits in #Lisbon, #Porto, or #Faro, please share! #ppcchat #paidsearch #sem – at Lisbon, Portugal
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When will enough be enough, America? 😞 #GunReformNow
First time putting #instagramads in market for a music artist since leaving the team of the @ArisTake Academy Streaming & IG Growth course last year. Excited to see data come in from the current ads landscape for musicians! #ppcchat #ppc #musicmarketing #aristake
🙏 please.
I don't care if you use title case or sentence case for your headers. Just Please Be Consistent.
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Hey #ppcchat & #sem #ppc pros! I had a shower thought today about how to improve optimization & machine learning in lead gen Google Ads accounts that use multiple different conversion actions. Would you be willing to weigh in with your thoughts on this idea? /1
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Then pair these conv actions (each with an assigned conv value) up with a "Maximize Conversion Value" bid strategy. Of course Google will still return a variety of conversion types, but the ML should favor the higher value conv actions. /6
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How do we feel about this, #ppc hive mind? Think this would this work as I'm envisioning? Any feedback is appreciated! We have some high value tech partnership accounts that we'd love to run some tests with here, but thought I'd get your thoughts. Thx in advance! /end
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