Abu Dhabi has spent two decades licensing museum brands. As Guggenheim Abu Dhabi opens Dec 11, the region is ready to license its own. My new article on art licensing in the GCC: amerbitar.com/post/art-licen… (Image: AI-generated) #ArtLicensing #AbuDhabi #GCC

Should a Middle East story earn its audience at home first, or be built for the world from day one? amerbitar.com/post/next-grea…

Most brands don't fail in a new market because they changed too much. They fail because no one on the leadership team could say which parts of the brand were never allowed to change. The Authenticity Formula is out now. Thank you @SpringerNature @Palgrave

A brand can pass every commercial test a licensing partner runs and still stall at the table. Why authenticity belongs on the deal checklist, not just the marketing plan: amerbitar.com/post/brand-aut… #BrandLicensing #Licensing

My new column is live in @TotalLicensing Summer 2026 MENA is no longer just a market for imported IP, it's becoming a place where original IP is built and taken global. Read: "From Imported Brands to Homegrown IP: The Next Phase of MENA Licensing" 🔗 issuu.com/totallicensing/doc…

Entering the Middle East? Do not appoint a partner before asking the right questions. My latest article covers 10 due diligence questions every brand must ask before committing. amerbitar.com/post/post-due-… #GCC #MiddleEast #BusinessExpansion

Licensing or joint venture in MENA? Too many brands choose the wrong entry model for the Middle East because they confuse ambition with strategy. Read here: amerbitar.com/post/licensing… #MENA #MiddleEast #BrandLicensing #JointVenture #MarketEntry

I’m proud to share that The Authenticity Formula: A Practical Guide to Building Meaningful Brands Across Cultures, co-authored with John Lam, is now available for pre-order. Pre-order: amazon.com/Authenticity-Form… #TheAuthenticityFormula #Authenticity #BookRelease

Not every agency that claims Middle East expertise brings real strategic value. In my latest article, I break down what brands should look for and the red flags they should avoid. amerbitar.com/post/how-to-ch… #MiddleEast #Licensing #MarketEntry #BrandStrategy #GCC

Check out my latest article: Why Does Startup Revenue Strategy Matter? linkedin.com/pulse/why-does-… via @LinkedIn

Check out my latest article: Leadership Under Fire: What the 2026 Gulf Crisis Reveals About Institutional Resilience linkedin.com/pulse/leadershi… via @LinkedIn

In this interview with Brands Untapped, I discuss how Licensing Horizons helps global brands scale across MENA — and why cultural alignment is a competitive advantage. Read here: brandsuntapped.com/amer-bita… #BrandLicensing #MiddleEast #MENA #MarketEntry #LicensingHorizons

Check out my latest article: Food Licensing in the Middle East Has Grown Up! linkedin.com/pulse/food-lice… via @LinkedIn

Check out my latest article: Middle East Licensing in 2025 linkedin.com/pulse/middle-ea… via @LinkedIn

8 December - Syria Liberation Day. Today, I celebrate one year of liberation with my fellow Syrians. We lived through fear, silence, exile, and loss… But we never let go of the idea that Syria deserves dignity, justice, and life!

📰 مقال جديد لي على موقع إنك أرابيا (Inc Arabia) سوريا بعد العقوبات: آفاق جديدة لحقوق العلامات التجارية قراءة المقال الكامل عبر موقع إنك أرابيا: 🔗 incarabia.com/سوريا-بعد-العقوبات-آفاق-جديدة-لحقوق-العلامات-التجارية-794996.html

Check out my latest article: Licensing as a Reconstruction Engine: How Syria’s Post-Sanctions Era Opens a Brand-Rights Opportunity linkedin.com/pulse/licensing… via @LinkedIn

Check out my latest article: From Local Potential to Global Reach: How Saudi Brands Can Lead the Next Wave of Licensing Growth linkedin.com/pulse/from-loca… via @LinkedIn

Check out my latest article: Why Licensing Events Shape Industry Growth? linkedin.com/pulse/why-licen… via @LinkedIn