amu

some recent email designs i had fun working on 💌

CRO + premium design transformation for a hunting orthotics brand 🥾✨

Make the product easy to understand at a glance 👀 Better product page = clearer benefits + an easier buying decision 🏈

a recent website redesign for a sports mouthguard brand 🏈

my AI bill is getting a little ridiculous 😭 chatgpt pro is $500, cursor ultra is another $200, and sometimes with extra API usage brings the monthly total close to $600. honestly love using these tools, but didn’t expect them to become this much of a monthly expense. been thinking about switching to claude code. heard opus 5.5 is really good, but curious how the limits hold up when you’re using it a lot. anyone made the switch? are you spending less, or does it end up being the same thing with a different bill lol

Premium redesign for a protein cookie dough brand 🍪

same product. completely different first impression. redesigned this smart cupping homepage to make the value clearer, build trust faster and give the product a more premium feel. which one would actually make you buy?

made this email recently and lowkey love how it turned out what catches your eye first?

some recent ecom work :) two completely different products so i tried not to force them into the same design style kinda curious which one you’d click first

designed this PDP for an anti acne patch made for athletes :) the hardest part was explaining a product most people don’t even know exists without making the page feel like a science lesson 😭 pretty happy with how it turned out. thoughts?

one of my favorite hero sections i’ve designed recently lmk if you want to see the full page

The image vs The design

left or right?

working on the first section of a new client pdp today. trying to make the product clear straight away without putting everything on the screen at once. still early but i like where this is going. would love honest feedback what would you improve first?

Some of my favourite designs from last week ✨ share your thoughts

my entire feed is outbid clones rn 😭 drop the best / weirdest one you've built or found. I want to see how far this trend has gone ↓

most brands want to see how i work before committing to a full project. so: $149 one time 48hrs, delivered in figma your hero, redesigned dm me your store url

My most cleanest hero section design exploration last month

Footer UI Design

i use claude for basically everything now boilerplate, refactors, first drafts of sections, debugging liquid at 2am BUT i still hand write the parts that matter specifically anything touching the cart or the variant picker not because ai can't do it. it can because when it breaks on a live store doing 40k a day, i need to know exactly why if i didn't write it i'm just guessing in the dark with the client on the phone the people shipping fastest right now are the ones who can still read what the model gave them write the hard parts yourself