Don’t wait for a deepfake to test your crisis plan! In this week's episode with Rebecca Emery, APR and T.J. Winick, you'll learn what schools should prepare now, like holding statements and response protocols This one is a must-listen: socialschool4edu.com/podcast… #schoolpr

What time of day works best for your social media videos? 🤔 #SchoolPR

People always want to know what I use in my own social media content creation! I'm lucky enough to have learned from countless school communicators over the years, and through trial-and-error, I've found these to be the best tools of the trade: socialschool4edu.com/resourc…

My all-time favorite type of speaking engagement is a hands-on workshop! I get to dig in and move the needle with my audience, collaborating on strategies and showing them the social media "how-to" specifics they're getting stuck on. DM me to discuss topics and dates! #SchoolPR

Congratulations to this week's #SchoolPR Hero Spotlight: Jill Knox, Director of Communications at Oxford School District in Mississippi! "What I love most about my job is being able to connect people to the heart of what’s happening in the Oxford School District."

❌ Stop dreading social media. ✅ Start loving the stories you get to tell! Join us at the 2027 Social Media for Schools Retreat for three days of focused learning, dedicated work time, and unforgettable memories. Designed for school social media: socialschool4edu.com/retreat…

Do you have a protocol for responding to social media comments? If not (or if you want to audit your policy), check this out: socialschool4edu.respond.ont… #SchoolPR

Raise your hand if your #schoolpr job description gets longer every year! 😅 The Social Media for Schools Retreat is for YOU! Practical ideas, relevant learning & great connections. 📍 Stillwater, MN | June 22-24, 2027 🎟️ Spots are limited! ➡️ socialschool4edu.com/retreat

DYK? October is National Principals Month! 🎉 I love how @KleinISD is celebrating each principal with photos of them in action, doing what they love most! There's still time to recognize the principals making a difference in your schools! #schoolpr #k12schools #communications

How would you rate your alt text writing skills on a scale from 1-10? 🤔 Just ask yourself: What would someone miss if they couldn’t see this photo? Then, describe: - who or what is in the image - the action or emotion (if it matters to the story) - any important text More⬇️

I'm thrilled to welcome a fellow author onto the podcast! @drjilljohnson shared the heart behind her new book, "Students Tell the Story" & why she believes student-led social media can strengthen school culture, community trust, & student leadership: socialschool4edu.com/podcast…

IG Reels trends are a great way to make your school's feed feel fun and fresh!

On-demand professional development? That's specifically tailored for school communicators? And hosted by the #1 cheerleader for School PR!? That's my podcast in a nutshell! 🙌 🎙️ Subscribe to my weekly show, today: socialschool4edu.com/podcast…

If you’ve read Social Media for Schools, I need your help! If the book has helped you feel more confident, organized, or inspired this year, would you mind leaving a quick review on Amazon? 💜 Thank you for your support!! amazon.com/review/create-rev…

Congratulations to this week's #SchoolPR Hero Spotlight: Curtis Long, Communications & Community Relations Director for North Clackamas School District in OR! "What's more rewarding than getting to celebrate students and staff members for their amazing accomplishments each day?"

The community you find within my membership might be the most valuable benefit. 💜 You get a private group of #SchoolPR pros who get it. People in the same boat, facing the same challenges, and genuinely rooting for each other! 👉 Come join the crew: socialschool4edu.com/service…

Attendance messaging doesn’t have to focus on absences! 🌟 Show students what they GET when they come to school. This video from @KleinISD focuses on the experiences and everyday moments they get to be part of simply by showing up. #schoolpr #k12 #schools

Meta just rolled out a new limit: Pages can only have TWO posts with clickable links per month. Unless, of course, you pay for a subscription! But before you panic, we tested several (100% free) workarounds that are already working for schools➡️ socialschool4edu.com/how-to-…

In today's podcast, Melissa Bevier shares the remarkable progress her district has made since attending the Social Media for Schools Retreat, including nearly tripling its social media following & creating content that reached tens of thousands of views! socialschool4edu.com/podcast…

This is a pretty quick project that can generate results for years to come! Do you have something like this at your school? More details and examples: socialschool4edu.com/how-to-… #SchoolPR