Software Engineering Leader · Agile Coach · Product Strategist
USA
Joined March 2009
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SaaS founders: How many blog posts have you written that got traffic but zero sign-ups?
If it's more than 3, you're optimizing for the wrong thing.
Stop writing for clicks. Start writing for behavior change.
Stop writing content people forget.
Start creating habit hinges.
Get ContentHinge: andrewleger.gumroad.com/l/kh…
RT if you know a founder who needs this. 👇
It's called ContentHinge.
$49 one-time purchase. Instant download.
Everything I used to go from "generic blog posts" to "content that converts."
If you're writing your own content and it's not working, try this: andrewleger.gumroad.com/l/kh…
Used by DevFlowOps to drive:
• 500+ trial sign-ups in 90 days
• 5-8% visitor → trial conversion rate
• 75%+ scroll depth (people read to the end)
• 100+ social shares per piece
30-day money-back guarantee. No risk.
So I packaged the entire framework into a toolkit:
✓ 5 behavior change archetypes (chaos→clarity, manual→automated, etc.)
✓ Content brief template (fill-in-the-blank for every piece)
✓ Priority scoring system (which ideas will convert?)
✓ Real case study examples
That case study drove 500+ trial sign-ups in 90 days.
Not because of SEO. Not because of AI writing tools.
Because it targeted a specific behavior change and designed the habit hinge moment.
Example:
I wrote a case study about an engineering manager who saved 15 hours/week by changing one thing.
The habit hinge? The moment she answered "what's the status?" in 3 seconds instead of 5 minutes. With confidence, not anxiety.
That feeling became addictive.
Most content gets forgotten 3 minutes after someone closes the tab.
Why? Because it doesn't create a "habit hinge"—the moment someone says "I can't go back to the old way."
No habit hinge = no conversion.
Andrew Leger retweeted
Word of warning:
A lot of people are buying Mac minis and setting up @openclaw when they should just be focusing on sharpening their local agentic dev setup.
Easy to chase shiny objects y’all.
(I’m actually saying this to myself lol)
Some teams ship. Others spin. The difference is never talent. It is systems. I am writing about what works.
bit.ly/44Ya6J3
Andrew Leger retweeted
Well damn, guess I'm not the only one who wanted better formatting for TS errors. Dope VS Code plugin!
github.com/yoavbls/pretty-ts…
s/o @yoavbls - this is dope github.com/yoavbls/pretty-ts…
Andrew Leger retweeted
Starlink’s new system enables Internet connectivity for your mobile phone with no extra equipment or special app.
It just works.
STARLINK'S DIRECT-TO-CELL (DTC) GOES GLOBAL
Major telcos are teaming up with @Starlink to revolutionize connectivity!
Here's who's onboard:
🇺🇸 T-Mobile (U.S.)
🇨🇦 Rogers (Canada)
🇳🇿 One NZ (New Zealand)
🇯🇵 KDDI (Japan)
🇦🇺 Optus (Australia)
🇨🇭 Salt (Switzerland)
With @SpaceX 's DTC tech, say goodbye to dead zones and hello to seamless global coverage. Get ready for the future of mobile networks!
Source: @ajtourville
Andrew Leger retweeted
8 minutes to liftoff of Starship!
xitter.cf/i/broadcasts/1RDGlydZA…
Andrew Leger retweeted
Just inspected the Starship booster, which the arms have now placed back in its launch mount. Looks great!
A few outer engine nozzles are warped from heating & some other minor issues, but these are easily addressed.
Starship is designed to achieve reflight of its rocket booster ultimately within an hour after liftoff. The booster returns within ~5 minutes, so the remaining time is reloading propellant and placing a ship on top of the booster.
Just got my free ticket to #nextjsconf, grab yours! Let’s build a better web with #nextjs: nextjs.org/conf/tickets/aleg… via @vercel