![founder content is a system [full playbook]](https://pbs.twimg.com/media/HMtyX3JXAAArnQ0.jpg)
the applications from this hiring post were disappointing.
i got sent hundreds of resume, portfolio, and generic messages. everyone is so scared to do work for free
here's what will get you noticed:
- look into the company and the product
- study their marketing channels
- pitch your idea, and a plan to execute
- send a video, a 30/60/90 plan, a notion doc, etc
anyone can say they're a great marketer, but very few show it.
we're hiring for 4 marketing roles at stan! 🚨
- brand content creator & producer: idea to finished post
- freelance videographer: interviews and events
- x/twitter specialist: own our x end to end
- content manager: run our content engine
full-time comp is $100K-$200K USD/year depending on your experience. videographers are paid $100/hr.
we're building a world-class media team based in nyc, and you'll work directly with Amy Wang, who's built a 1M+ following.
if you have taste + bias for action, we want to hear from you. no resume needed, just send us the best content you've made.
send me a dm or apply here: docs.google.com/forms/d/e/1F…
i'm 22 and lead growth at a $400M startup. here are my predictions for tech marketing in 2027:
1. the IRL marketing renaissance
companies will spend more on guerrilla stunts and events, as people get tired of AI content and look for entertainment IRL
- ramp put kevin from the office in a glass box in nyc for 8 hours and got 200M+ views
2. every employee becomes a marketing channel
companies will pay their own team to post, and even acqui-hire creators who have relevant audiences
- stan pays employees to post on linkedin, and it's led to 7 hires and ~$200K saved in recruiter fees
3. startups become media companies
more companies will run their own shows and media teams, so they can own their audience instead of paying for every view
- hubspot bought starter story, a founder youtube channel with 800K+ subscribers
- a16z built an in-house media team that makes launch videos for its startups
4. SaaS steals the ecom playbook
software companies will start paid ads earlier and run them like DTC brands
- wispr flow runs ~50 creators making 500-600 paid ads a month
5. marketing to AI, not just people
AEO becomes a must-have. getting recommended by AI assistants will matter more than ranking on google
- gamma made AI search one of its top 3 channels for new users
tldr: you can't just buy attention anymore, you need to earn it
roberto is one of the best tech marketers out there
anthropic has given him full creative freedom. if you're a brand working with creators, study this:
ep 1 (dispatch): instagram.com/reel/DZOEUKaJ_…
ep 2 (claude design): instagram.com/reel/DdmBks7tK…
ep 3 (voice + MCP): instagram.com/reel/DfP82wHpj…
Really proud of my "Life with Claude" series in partnership with Anthropic.
3 episodes so far.
Across platforms they have achieved:
• 25M+ organic views
• 1M+ organic likes
Why do these videos work?
They follow a specific framework I'm calling the SANE framework.
(Which I just made up)
My rule for these episodes is that if an idea doesn’t hit all four, I don’t make it:
S – Story-driven
The videos aren’t about the product. Claude is a character in a fictional world, but the story always comes first.
A – Aspirational
You see yourself in the main character’s life: whether it's the cars, the tech, the homes, the nature, the lifestyle. The audience has to want to be there.
N – Novel
Every video is a 1/1. A new story, format, or visual style each time. Pattern interrupts are everything.
E – Educational
A very common comment: “Holy shit, Claude can do that?!”
Each episode shows real capabilities across the Claude ecosystem, and why they matter in everyday life or work.
I am of course biased, but I’d put this series up against any creator-led brand partnership this year.
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regardless if you love or hate higgsfield, this is phenomenal marketing.
this is the start of a series that people actually look forward to + there's so many directions they could take it from here
(not a paid promo)
aside is a life changing tool, i've literally 10x'd my productivity. even better than when i discovered wispr flow last year
if i could only keep 1 subscription, it would be aside
^ i rarely even touch google chrome/claude anymore
i run everything on aside
> it wins the context game
> because of that, can execute better than myself or claude
it's also nice to minimize how many apps/tools you use
i've churned from granola and moved my meeting notes to wispr flow
>wispr has a better notetaker
>1 less app for me to open
this is one of the biggest reasons why CMOs have one of the shortest tenures in the c-suite
the alpha is always moving. once everyone else catches on to a channel, it gets way harder to win there
- facebook ads were printing money in the 2010s, now everyone runs them
- organic social used to be free reach, now every company is posting
- ugc was the cheat code last year, now every person on x is talking about it
stop being loyal to the medium and just follow the alpha
we're betting on a channel right now that almost no company is using yet
i give it about a year before everyone catches on
we're hiring for 4 marketing roles at stan! 🚨
- brand content creator & producer: idea to finished post
- freelance videographer: interviews and events
- x/twitter specialist: own our x end to end
- content manager: run our content engine
full-time comp is $100K-$200K USD/year depending on your experience. videographers are paid $100/hr.
we're building a world-class media team based in nyc, and you'll work directly with Amy Wang, who's built a 1M+ following.
if you have taste + bias for action, we want to hear from you. no resume needed, just send us the best content you've made.
send me a dm or apply here: docs.google.com/forms/d/e/1F…
this semester, i've given up my weekends, a lot of sleep, and 5 hours per exam for a degree i don't need.
i also work full-time as a growth lead at stan, and there are moments where i don't know how much longer i can keep this up.
dropping out has become the cool thing to do. heck, a lot of my own friends are doing it. i've considered it MANY times.
so why do i keep going?
i don't want to be someone who quits when things get hard, especially this close to the finish line.
my mom has sacrificed a lot to get me here.
she still sews clothes 50 to 60 hours a week, some weeks without a single day off.
i'll never be able to repay her, but finishing this degree is a start.
i just spent 2 weeks helping pull off a $3M reality show we had 6 weeks to plan.
i've never been this tired, or this proud.
before launchpad, @JayHoovy and @vitaliidodonov brought the idea to a few of us.
it seemed literally impossible. how the hell were we going to create a squid game x shark tank reality show in 6 weeks?
we came very close to voting against it. but if there's 1 thing i've learned at stan, it's that nothing worth doing is ever going to be easy.
so the entire team SPRINTED to make it happen.
we booked a camp in the woods, picked 30 startups, and hired a full production crew.
we got gary vee, daymond john, sophia amoruso, arlan hamilton, + many more to show up.
then for 2 weeks straight, we worked 14 to 16 hour days and helped every team pitch, sell, and launch.
by the end, the founders made a combined $200K in revenue during the 14 days (wow.)
what a privilege to work at a company that says yes to crazy ideas, with people who make the impossible happen.
can't wait for y'all to watch the show in a few months :)
please stop paying agencies $20k+ a month to build out your most important growth channels.
you are much better off hiring someone hungry, giving them the same budget, and letting them build it in-house.
young marketing talent is the most underpriced hire in tech right now. this is how you get extraordinary results (ex. wispr growing 30x in a year).
@hectorserrranoo explains it perfectly here
Hector Serrano (@hectorserrranoo) runs what may be the most innovative paid growth program in Silicon Valley.
He joined @WisprFlow at 19, days after quitting D1 soccer. After making every ad himself for 1.5 years, he took the playbook the best e-com brands have used for years and made it work for B2B SaaS: creators make the ads, get paid a cut of the ad spend, and the best of them earn $100K+ a year.
Over the past year, Wispr Flow grew revenue 30x+ and recently raised at a $2B valuation.
Hector shares his full playbook.
We cover:
01:17 What Hector does at Wispr Flow
03:10 The number-one growth lever
04:25 When to start investing in paid ads
08:27 The paid-UGC strategy and how it developed
13:44 How creator compensation works: percent of ad spend vs. GMV
20:07 The profile of a great modern marketing hire
25:03 The importance of young talent
28:22 Hector’s journey from D1 soccer to Wispr Flow
31:03 Step-by-step: How to build a paid-UGC group from zero
43:03 Reaching out to creators
45:37 Building culture inside your creator group
48:31 The role of the media buyer alongside the creative lead
50:05 Team size and structure
53:44 Why UGC works even in technical and enterprise SaaS
56:15 Advice for people embarking on the creator path
59:50 Common mistakes to avoid
01:02:21 The sports approach to hiring
01:03:52 Why the best marketers are allergic to AI output
01:08:07 Founder-led content
01:16:01 Why YouTube packaging matters more than production quality
01:20:06 Lightning round and final thoughts
Also available on YouTube: youtube.com/watch?v=KzS5Qs7v…
within 2 years, half the faces in the ads you scroll past will be AI and nobody will care
research from nyu found that ai ads got 19% more clicks than ads made by human experts
coke's AI christmas ad also ranked #2 in the uk last year
it's so over
🤝 Paid partnership
Anson Lin retweeted
it's crazy to me that you can literally pay <$0.01 for customer leads that can bring in thousands, if not tens of thousands of dollars
Introducing OpenSource people-search for Claude
- Juts $0.0089/lead, no more $600 subscriptions
- #1 on People Search Bench
- 0% markup, Fully open source
Try it at treg.to/people-search
Repo link below 👇
it's crazy to me that you can literally pay <$0.01 for customer leads that can bring in thousands, if not tens of thousands of dollars
Introducing OpenSource people-search for Claude
- Juts $0.0089/lead, no more $600 subscriptions
- #1 on People Search Bench
- 0% markup, Fully open source
Try it at treg.to/people-search
Repo link below 👇
who else is doing it like us?
We're bringing 100 Founders into the woods for 14 days to compete for millions of $.
Our goal is simple: get as many of these Founders from $0 to Revenue in just 14 days.
But there's a twist:
We're making it a reality show - teams will compete Squid Games x Shark Tank style for an oppty to pitch Tier 1 VCs for millions of $ at the end.
We'll teach them our entire playbook we used to Build in Public to $40M ARR.
And we're bringing top Entrepreneurs like GaryVee, Daymond John, Sophia Amoruso and Zach Yadegari to mentor everyone.
We're here to prove one thing:
Anyone, anywhere can change their life and make millions if they just have the hustle.
And we're here to help them. Let's go have some fun 😈
Hope you tune in!