.@scspeier, Head of Design at @perplexity_ai, shares how his team uses their own product to build tools for themselves and shape new capabilities for Computer. 00:00 How Perplexity's design team works 02:11 Why designers are spending more time building 06:41 Why designers should make their own tools 08:17 Turning a marketing request into a self-serve design tool 11:38 When an internal tool becomes a product opportunity 13:01 A look at the tools Perplexity's designers use internally 21:25 How design tools influence the way a brand looks 24:39 How to get your team started building its own tools 26:28 Balancing self-serve design tools with brand quality

Perplexity Computer can now run fully local on your Mac. Work with your native Mac apps and local files, and run tasks without sending sensitive data to the cloud. The model and the agent both run on your Mac. Available now in the Perplexity Mac app.

where will curiosity take you?

NEW: I sat down w/ Perplexity Founder & CEO Aravind Srinivas (@AravSrinivas) on why AI-native SMBs could drive the next American millionaire economic boom. @perplexity_ai, valued at ~$20B with ~$2B in reported funding, $750M in annualized revenue as of August, seeing 5x YoY revenue growth as it expands from search into autonomous agents. One example Aravind shared is a single-person company generating $3M in annual revenue while spending over $1M a year on Perplexity Computer. His thesis is that AI could fundamentally change the economics of building a business. Smaller teams, less capital, higher productivity, & entirely new business models. At the infrastructure layer, Aravind sees a shift toward local & hybrid inference, with AI agents operating across personal devices and the cloud. As context windows expand and workloads become more personalized, local compute becomes increasingly cost-competitive, while offering greater privacy, control & data sovereignty. We cover: › Why SMBs could become a major driver of US GDP growth › The shift from AI models to agents & recursive economics › Why Perplexity is betting on your Mac instead of building data centers › NVIDIA, Apple Silicon, local inference & sovereign AI › Why writing code is no longer the bottleneck, but problem-solving is 𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒 (00:00) Aravind Srinivas, Co-founder & CEO of Perplexity (01:30) Why Perplexity's brand is built on curiosity (04:47) Every great invention starts with one question (08:18) How to build a $1T company in America alone (12:36) The next big companies will be tiny (13:45) Is the American dream still alive? (16:28) Stop blaming users for bad prompts (22:55) How Perplexity quietly grew 5x (26:51) The solopreneur spending $1M a year on Perplexity (28:28) "We don't have competitors, we have contributors" (29:20) The data center is coming to your laptop (34:32) Orchestrating up with NVIDIA, down with Apple (36:11) What happens when your AI agent knows everything (39:17) Why Perplexity is skipping the data center race (41:25) Stop asking AI to write code, ask it to think (45:47) Perplexity’s answer to AI security (48:27) The Hugging Face incident & multi-agent threats (50:45) Turning everyone into a scientist (53:31) Why Perplexity isn’t chasing a billion users