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We filter the App Store noise,
and compile the worth-watching launches in a weekly newsletter.
This is the easiest way to track moves and trends.
Have you heard of App Store Times?
Join other fellow app scouts: appstoretimes.beehiiv.com/
We've checked US Health & Fitness this morning.
5 sleep apps are all climbing at the same time.
RISE: $400K MRR
BetterSleep: $600K MRR
ShutEye: $700K MRR
Endel: $1M MRR
Hatch Sleep: $2M MRR
$4.7M/month combined.
Sleepmaxxing has billions of views on TikTok right now.
This app won Apple's 2026 Design Award and looks like nothing else on the App Store.
Every screen is hand-drawn. Live.
What makes it distinct
- The CTA button draws itself on screen, line by line
- Haptics fire with every word that appears
- The iOS status bar is replaced with a hand-drawn one
- A daily drawing canvas with caveman copy
- The review prompt hides inside the fiction: "Grug tracks the stars in the darkness"
No paywall. No ads. Not even a donate button. Just an opinionated, delightful app.
Proof that quirky software can win at the highest level.
This sleep app was App of the Day in 138+ countries.
And its paywall flow is one of the most creative we've broken down:
Onboarding
- Distinct black-and-white illustration style
- Hammers the problem first: tired, stressed, sleepless
- Personalizes with a short questionnaire
- Drops social proof mid-flow ("71% of users say it helps them sleep better")
Paywall
- Annual + quarterly plans up front, monthly hidden behind "all plans"
- The only screens with color in the entire app
- A "shake the tree" discount: shake your phone and a 50% offer literally falls off a tree
That discount reveal turns a promo into a fun moment instead of a desperate banner.
Steal this level of creativity for your app's paywall.
