Scaling 8+ Figure brands on TikTok Shop - Clients: Loop Earplugs, Divi, BeautyBio, Mylee, Little Words Project + more
Ready to SCALE on TikTok Shop?
Joined January 2009
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Didn't know personally, but a pioneer in the space and learned a lot from his content.
So sad and a reminder that life is precious 💙
3 discovery calls last month with brands already selling on Amazon.
1 of them does over $5M a year there.
All 3 are new to TikTok Shop or barely started.
The Amazon brands are coming.
Most of them still think it's an ads channel.
If you liked this:
I go even deeper on scaling TikTok Shop brands on my YouTube channel:
youtube.com/@AshleyWrightOff…
6 signs your TikTok Shop is ready to scale:
1. You know your margin per order
2. Same 5 creators posting weekly
3. Dispatch on time, every time
4. Reviews above 4.5
5. A hero product with stock
6. 1 person owns the shop daily
Miss 2 and you're scaling problems
Want the full playbook?
Shop Operators is my TikTok Shop community. Creator systems, live breakdowns, weekly calls with me, and a room full of operators actually doing it.
Join here: skool.com/shop-operators
TikTok Shop's US BFCM campaign has an entry bar.
Shop Performance Score of 3.5 or higher. Late dispatch under 20%. Registered in Seller Center.
Miss it and you're not in the biggest sale of the year.
Shop health is marketing now.
Most TikTok Shops don't have a creator problem.
They have a consistency problem.
10 creators posting once = noise
5 creators posting weekly = data
Volume beats one-offs.
If you liked this:
I go even deeper on scaling TikTok Shop brands on my YouTube channel:
youtube.com/@AshleyWrightOff…
During COVID I was at a big agency running accounts for global brands.
Stable. Safe.
On the side I was quietly building my own.
When those clients matched my salary, I told my wife it was time.
Worst case, I go back.
Never went back.
There's no perfect time.
If you liked this:
I go even deeper on scaling TikTok Shop brands on my YouTube channel:
youtube.com/@AshleyWrightOff…
Spoke with a brand this week doing $3K a month on TikTok Shop.
They're leaving their agency.
Right call. Spray and pray gets you to $3K.
$100K needs a P&L, a creator system and a strategy.
We're hiring TikTok Shop affiliate coaches.
Demand for TikTok Shop is huge right now, and affiliate content is what moves it.
We want coaches to run creator programmes alongside our top brands.
You've hit serious GMV as a creator and you want to teach others how.
DM me or reply "coach" 👇
If you don't understand creators, you don't understand TikTok Shop.
Search Ashley Wright TikTok on YouTube for the full video.
BANGERR video just dropped 🔥
Alex Hormozi breakdown on how to crack TikTok Shop.
Look up "Ashley Wright TikTok" on YouTube to watch!
One of our clients in the pet space is hiring a freelance creative strategist to own their UGC end-to-end: ideation, sourcing US creators, and working with the video editor to get it live.
Interested? Drop a comment or DM me.
Ashley Wright retweeted
TODAY’S SHOW // 9.14.26
> @chrisorzy (Orzy Media)
> @ImChaseMohseni (CreativeOS)
> @ashley_wright (Social Tale)
> @Cody_Wittick (Kynship)
BCCGATE | Ridge x Tony Hawk Sweepstakes | WSJ on “Guerrilla Marketing”
teapawt.org/i/broadcasts/1qKDzWwDQ…
Question for X: when is the best time to bring in an AI engineer?
I love dabbling and building out pieces for the agency, but the moment anything breaks, I'm the support layer and it all falls back on my lap.
July was the best month in SocialTale’s history. August was the first time I felt burnt out.
Low energy. Slow decisions. Sat on team calls unable to give the people around me what they needed. The motivation that had always been there just wasn't.
I had never really thought about burnout before. Founders tend to assume they are built differently. I did too.
Turns out the problem with a train that never stops is nobody tells you when to get off. And when you finally do, the landing is rough.
I got lucky. End of August, a week away with the family and the tail end of summer. No pipeline, decks, or calls.
Came back into September with a clearer head than I have had in months, and a full read on what the rest of the year needs.
The lesson is simple. Working hard is the job. Sacrificing your health for it is a decision, and it is the wrong one.
If you are sitting in that fog right now: step off, take a breath, and remember why you started this in the first place.
Join my TikTok Shop community 👇 Playbooks, weekly live calls, and a community of the smartest ecom operators.
skool.com/shop-operators