Ashley Luk (@ashtluk) header
Ashley Luk (@ashtluk) profile picture

Product Marketing @1Password | previously: @zapier @heyoyster @Unbounce | she/her

Vancouver, British Columbia
Joined October 2018
Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)Photo by Ashley Luk (@ashtluk)
Ashley Luk retweeted
You asked, and we listened! We’re excited to share our latest 1Password features, inspired by your feedback. We’re always working to make 1Password an even easier solution to simplify your digital life. That’s why we’ve added and enhanced many of your favorite features, including: 1️⃣ An easier, more intuitive way to search and autofill on mobile 2️⃣ Improved item creation, navigation, and autosaving 2FA codes 3️⃣ Optimized security with Watchtower alerts and Touch ID 4️⃣ And much more! Get all the details: bit.ly/40BihcF.
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Ashley Luk retweeted
Language is a free way to be strategic. The right words can make you warmer, more authoritative, and more effective. The wrong words can make you seem negative, passive, or confrontational. Here are 7 words to delete today:
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🎉 Exciting news today @HeyOyster! Cue the confetti canons 🥳 So proud to be furthering Oyster’s mission of creating a more equal world through distributed, global hiring. Can’t wait for what’s next!
📣 We've got big news 📣 We've raised $150 Million in Series C funding, at a $1 billion-plus valuation! 🎉 Learn more about our funding news here: bit.ly/382Qkla
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One of the mentally healthiest things I've done is to assume positive intent — that people are good, they're trying their best, and they mean well. I am rarely proven wrong.
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Mission: Why Vision: What Strategy: How Segmentation: Who Positioning: Where Roadmap: When
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Ashley Luk retweeted
Today at #ZapConnect, we officially launched Transfer by Zapier: an easy way to move data from any timeframe, in bulk and on demand, to the apps you use every day. Transfer is now available to all users as a beta. ow.ly/I13150Gvnak
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If you’re a SaaS marketer, you need to study Airtable. The SEO & growth strategies they used become a $5B startup and reach 1M users are so impressive. Here's a few things you can learn from them 🧵
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What if everyone just stopped using the Siri speech to text voice in TikToks forever
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Underrated advice: Be kind. 😏 But being kind doesn’t mean being nice. It means supporting your friends and helping your neighbors. It means having difficult conversations, giving uncomfortable feedback — and doing it from a place of love.
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Truer words have never been spoken @amandanat 👇 Calendar, to-do lists, and Slack zaps have been a game changer for me!
A Zapier appreciation tweet: If you can think in zaps, you will be your own best personal assistant.
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Mark your calendar for October 21 — @zapier is hosting its first-ever, free user conference: #ZapConnect! The team has been working hard behind the scenes to bring this to life and I can’t wait for y'all to see what they have in store for you. 🥳
We’re so excited to announce we’re holding our first-ever, free user conference: ZapConnect! Join us on October 21 to activate the unlimited potential of easy automation—whether you’re a first-time user or a seasoned pro. ow.ly/lUdK50FDVak
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Thanks @productled @RamliJohn—this self-proclaimed bookworm loves getting new books! 🤩 Can’t wait to dig into my early copy of Ramli’s upcoming book on building better SaaS onboarding experiences. 🙌 P.S. it’s hitting the online Amazon shelves Tues, June 8. Go check it out✌️
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Dreams *can* come true. I’m so thrilled to share that I’ll be joining the @Zapier team next week as their Demand Generation Manager! ⚡️
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It's hard to sum up the past 2.5+ years at @unbounce. What I'm most grateful for are the relationships I built with caring people (including the BEST work-wife @jenchinifer), the growth + learning from talented marketers & all the adventures along the way.
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Working with a 🔥 marketing team was one of my fave parts of being at Unbounce. Thank you @racheljoscott for bringing me on board all the way back in 2018. 💙 I’ll be watching what marketing magic these Unbouncers have in store—and you absolutely should too. 😉
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Ashley Luk retweeted
A few remote working tips from twenty experts with 100+ years experience working remotely 👇🧵
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My favourite formula for writing “features & benefits” 1/ Write down the feature 2/ Ask, “so what?” to find the benefit 3/ Contrast the *old way* with your *new way*
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Ashley Luk retweeted
Twitter threads are the new blog. Here's a list of the 15 best thread creators:
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Thanks to another awesome @SwipeFilesco #AMA, I got to ask @_danieljmurphy a few questions about running Brand & Product Marketing @Privy (+ formerly at @Drift). 🙌 Here's some of what he had to say about #PMM for #SaaS companies, just for you #MarketingTwitter👇
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Q: What is something you learned when it comes to updating product positioning in tandem with rolling out a new category creation strategy?   A: (based on his @Drift experience) “…the #1 thing whether you are creating a category or not is getting synced with product.” 🤝
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Q: What’s a necessary component of a successful GTM product launch? 🤔 A: “Internal marketing - sell to your internal teams. How will this make sales more money? How will this help CSMs retain more customers? It's time consuming and tedious, but it makes a huge difference.”👌