The #1 reference for building authority sites online. Run by @markwebster1 and @gaelbreton

Joined February 2014
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Agency tip: give clients an email address for website changes, let a bot make them, and check the staging preview before it goes live.
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Spend your time on the first page. Once AI writes the design system, it builds every other page in one shot.
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Not technical? Tell your AI to handle GitHub and your domain for you. The terminal just has to exist on your computer.
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Small business customers buy from a person, not a brand. Put that person on your website.
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AI's first website concepts can be awful. Gael's process: generate concepts, keep what works, reject the rest and go again.
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99 on mobile, 100 on desktop. Give your AI the Lighthouse CLI and let it optimize your page speed in a loop.
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Glowing buttons, a ticker, four calls to action and an em dash. The most vibe-coded site we've seen. Great meal prep, though.
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Businesses still pay thousands for websites, and a lot of what they get is AI slop. Mark thinks that's one of the best openings right now.
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Gael explains why he uses free Cloudflare hosting for static websites, and why that differs from paying for WordPress hosting.
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Google Calendar availability, Stripe checkout, emails to both sides. Gael's AI built the booking system from scratch, styled to match the site.
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Traffic going up doesn't mean you're making money. Gael's advice: find the traffic that converts and drop the rest.
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Gael's done with WordPress. He clicks an element on his site, tells Claude Code "make it bigger," and that's the edit.
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A free skill that flags AI slop on your pages so your agent fixes it. To install it, just give your agent the URL.
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An agency would charge $3K to $5K for this site. Gael built it in Claude Code for nothing beyond his subscription, in under an hour of his own time.
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Same prompts in Claude and GPT. The Claude site came out nicer. Gael's pick for web design right now: Opus 5.5.
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I asked Kermit to set up our company plugin marketplace. About 40 minutes later, it tagged the team to say it was ready.
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Review the local site, check staging, approve the update. Gael describes letting the agent handle GitHub and Cloudflare.
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Nested boxes. Eyebrows everywhere. Mark and Gael talk about stripping the familiar AI look out of a website.
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Mark's AI remembered a contract discussion, reviewed the reply and brought him the remaining issues before he asked.
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I don't own a Windows PC. My AI coordinated a plugin fix and tested it on a rented one.
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