barr seitz (@barrseitz) header
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Dir, publishing & marketing for McKinsey’s Digital practice, learning guitar&tennis, battlefield wanderer. Views R my own.

New York
Joined May 2008
Photo by barr seitz (@barrseitz)
McKinsey’s @Jennifer_Stnly is heading to the @Sales30Conf to discuss how the shift to #omnichannel and hybrid selling has permanently changed #B2BSales—and how leaders can succeed in this new world. Check out the full agenda here: mck.co/3QpRCbE #S30C
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When designing a funnel strategy, it is important to balance creativity and data. At @McK_MktgSales, we have seen how this approach can improve ROI. My colleagues recently spoke to @Forbes on the topic: bit.ly/3uAM0zp
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Top-notch #IT orgs create more value by bringing #technology and business closer together. However, some activities result in more impact than others. lnkd.in/g6iJ6uP
2021 is the ‘Year of Transition’ for many industry sectors. We are excited to join the CEO of Kroger and the CMO of eBay UK for @FT Live to discuss how leaders can accelerate growth through digital transformation. Join us on March 17th. #growth2021 mck.co/3aNqVdS
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Why every business needs a full-funnel marketing strategy mck.co/3tOkJKt via @McKinsey
The Fact Check board up next to the podium at this Georgia Secretary of State press conference.
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Bias busters: Knowing when to kill a project lnkd.in/daKyFaK
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Insightful conversation with @McKinsey’s Tamim Saleh on the challenges that predictive algorithms face when underlying conditions change rapidly – as we’ve seen through the #COVID19 pandemic: bit.ly/30nptJR #AI #analytics via @jennalee
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The many moods of Basil. Which are you today? #fawltytowers
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Confidence in the court is as perishable as the reputations of the senators of both parties who in the next few years might cause the court to be seen as just another scuffed and soiled plaything in the nation’s increasingly tawdry political game. washingtonpost.com/opinions/…
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ICYMI - I had a great time speaking with @CNBC about brand purpose and transformation in the #COVID19 era: bit.ly/32kUCiv
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Of the 20,000 species of bee, only seven produce honey.
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A proposal for a new city in China is designed to be as green as possible—and also make it easy to isolate in the case of another outbreak. lnkd.in/g2J7Q6p
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The great consumer shift: Ten charts that show how US shopping behavior is changing mck.co/2DA8ECZ via @McKinsey
Fantastic interview with @EricssonCEO on the future of #telecom and global communications infrastructure in the era of #COVID19: mck.co/3aTD3bQ via @McKinsey