Another banger collection by @osf_rekt and the entire @RektBrands team 💀 Excited to see how Rekt Tradooor's on-chain game unfolds #RektWorldDomination
Brandon Baker retweeted
For my first post, I’m sharing a letter @NVIDIA signed on why open models matter.
AI will transform every industry, power every company, and be built by every country.
Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty.
The world needs both frontier closed models and frontier open models.
images.nvidia.com/pdf/Open-W…
on ethereum:0xdd3b11ef34cd511a2da159034a05fcb94d806686 -
1. our community is 5 years deep, started in 2021 and @rektguy launched in 2022
2. i am fully aware that a large part of my reputation here depends on the success of ethereum:0xdd3b11ef34cd511a2da159034a05fcb94d806686 / @rektdrinks / @RektBrands etc - i went into this knowing that
3. we have have been decimated in the bear market just like anyone else, but it's not our first bear market (see point 1) and we've survived and thrived multiple times in the past
4. a list of things we've done so far this year:
collab with @XGames
collab with @FaZeEsports
collab with @WORLDSTAR
collab with @solana
collab with @moonbirds
launched in physical retail: @GiantEagle + @waitrose
launched on @amazon
launched Rekt Energy + Focus Drinks and Powder
all of this during a grim bear market
5. in the past, we've managed to shoot out of these down periods by being inventive with new ideas - not ideas that completely change our direction, but ideas that further enhance Rekt as a brand
on that point, we have something new coming - it will be a new but fitting dynamic to Rekt, it's certainly a risk and i'm unsure of the reception, but i firmly believe it will stake our relevancy and keep us on the radar of risk takers in crypto for the upcoming bull run when it happens.
cheers
ethereum:0xdd3b11ef34cd511a2da159034a05fcb94d806686
Brandon Baker retweeted
prediction re the end of spreadsheets
AI code gen means that anything that is currently modeled as a spreadsheet is better modeled in code. You get all the advantages of software - libraries, open source, AI, all the complexity and expressiveness.
think about what spreadsheets actually are: they're business logic that's trapped in a grid. Pricing models, financial forecasts, inventory trackers, marketing attribution - these are all fundamentally *programs* that we've been writing in the worst possible IDE. No version control, no testing, no modularity. Just a fragile web of cell references that breaks when someone inserts a row.
The only reason spreadsheets won is that the barrier to writing real software was too high. A finance analyst could learn =VLOOKUP in an afternoon but couldn't learn Python in a month. AI code gen flips that equation completely. Now the same analyst describes what they want in plain English, and gets a real application - with a database, a UI, error handling, the works. The marginal effort to go from "spreadsheet" to "software" just collapsed to near zero.
this is a massive unlock. There are ~1 billion spreadsheet users worldwide. Most of them are building janky software without realizing it. When even 10% of those use cases migrate to actual code, you get an explosion of new micro-applications that look nothing like traditional software. Internal tools that used to live in a shared Google Sheet now become real products. The "shadow IT" spreadsheet that runs half the company's operations finally gets proper infrastructure.
The interesting second-order effect: the spreadsheet was the great equalizer that let non-technical people build things. AI code gen is the *next* great equalizer, but the ceiling is 100x higher. We're about to see what happens when a billion knowledge workers can build real software.
it's not even the end of january and so far in 2026 we have:
- launched @rektdrinks across ~200 @GiantEagle stores with in-store $REKT rewards on @base, almost 10x our sales target already + driven thousands of interactions with @baseapp
- announced a strategic partnership with @opensea
- launched and sold out a collaboration drink with @WORLDSTAR
- partnered with @XGames Aspen, launched and sold out a collaboration drink in just 1 minute
- one more thing to come
markets will be markets but it's not gonna stop us from working as hard as we can.
it's gonna be a big year, still lots more to come.
Brandon Baker retweeted
Did someone say Rekt, @rektdrinks?
#NewProfilePic
Brandon Baker retweeted
The fact that we have political systems that do byzantine things like this instead of just charging a basic tax per litre of fuel to account for environmental costs (or even mileage * weight^4 for wear and tear) in a consistent way continues to frustrate me.
When accounting for externalities, policy should "tell" consumers/market what to optimize for (and how much it matters), not how to optimize for it. The latter is more intrusive, and easier to game.
Ever wonder why sedans disappeared and every car is huge now?
"Thanks, Obama!"
His administration changed fuel economy standards in a way that had the perverse impact of making cars even bigger.
Here are all the vehicles for sale by the 3 largest US automakers. 62 vehicles, 4 sedans (6%). 20 years ago this chart would have been ~50% sedans!
What happened?
Obama administration changed auto fuel efficiency rules to tie fuel economy targets to vehicle size.
Under the new system:
-The bigger the car's footprint, the easier the MPG target was.
-Light trucks (including SUVs and crossovers) had far lower requirements than passenger cars.
-Crossovers were quietly reclassified as "trucks," giving them a huge regulatory advantage.
Instead of building lighter, more efficient cars, automakers simply made everything bigger, and made more trucks and SUVs.
Notice that cars that used to be sedans are now crossovers? They do this so it counts as a light truck - they raise ground clearance, square off the rear for cargo capacity, and meet off-road approach minimums so they get qualified as a light truck. Think Subaru Legacy > Subaru Outback.
As you can see in the chart, it's a LOT easier to meet MPG requirements if your vehicle is classified that way.
So cars got LARGER to meet fuel efficiency goals. The new Honda Civic is 20 inches longer and 4 inches wider than it used to be, about the same size as an old Accord. By making the Civic larger, Honda slightly shifted it into a more favorable regulatory category.
...and smaller cars disappeared. The Honda Fit was a great little car, but would have had to hit 67 MPG in 2026, which would be nearly impossible... so instead, Honda stopped selling them.
So, the only way to make small vehicles now is to make them EV's (Chevy Bolt).
The Slate truck that is all the rage now is only possible because it's an EV... otherwise its footprint would have demanded an overly onerous MPG target.
So in short - Obama era CAFE standards had the opposite of the desired impact: sedans died, vehicles ballooned in size, and America's streets turned into an SUV parking lot.
All thanks to a policy that accidentally incentivized bloat instead of efficiency.
Don't get me started on "cash for clunkers!"
Brandon Baker retweeted
Stablecoins just crossed $200B. In 5 years. Everyone's watching the number. Few are thinking about what the number means.
Brandon Baker retweeted
The big banks are working overtime to shield themselves from any possibility of competition.
Their latest trick? Objecting to language that they negotiated in the GENIUS Act, in an effort to undermine one of @POTUS’s signature legislative achievements. Remember, GENIUS is a law that is not yet two months old.
Translation: instead of building a better product, they’d rather dig a deeper moat. A 🧵
Brandon Baker retweeted
.@Polymarket, the leading onchain prediction markets platform, has officially partnered with Chainlink to launch new 15-minute markets featuring near-instant settlement and industry-leading security.
prnewswire.com/news-releases…
Starting with asset pricing, the integration combines Chainlink Data Streams and Automation to speed up market resolutions and provide robust defense-in-depth security.
The integration is live on @0xPolygon mainnet, enabling the creation of robust prediction markets around any of the hundreds of crypto trading pairs already supported by Data Streams.
This marks just the beginning of the collaboration between Polymarket and Chainlink.
Brandon Baker retweeted
There’s no better place to launch than on @base right now
You can spin up a mini app with @OnchainKit MiniKit, instantly tap into the @baseapp’s DAUs, and grow faster by using the @buildonbase dashboard
Easy build (just a web app) + scaled distribution (social feed and app store) + real-time analytics (understand your users)
Brandon Baker retweeted
Introducing Based Lime, the official collab drink between @RektDrinks x @Base.
Based Lime will be available as a limited edition:
- Online (worldwide)
- Select @Base IRL events
- Select @Coinbase offices
Coming soon.
Brandon Baker retweeted
He turned a bear market meme into a $500M brand
Dropped one of crypto's hottest tokens
Now he’s chasing 1M @rektdrinks sold and thousands of stores
This week’s Luminary turns wreckage into equity 🌟
@osf_rekt is building crypto’s first CPG giant
Read @mattmedved's feature ↓
































