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In a conversation with Keke Palmer, Babyface EXPOSES why so many singers force themselves to write their own music even when they aren't good at it, revealing that writers and producers were taking all the publishing and walking away with way more money than the artists. 😬 "Artists would get upset with the writer, producer because they'd be making more of the money than the artist sometimes.…Publishing was the game. Being the writer and being the publisher was no question where you would make most of the money if you didn't go out and blow up and were out on tour like Bobby Brown selling out stadiums. So a lot of artists would say, 'Okay, well I want to start writing my own songs.' In some cases it worked, some cases they weren't necessarily great writers, so it changed their career." "Everybody thinks that they have to be a singer that can write... people are not honoring everybody's role. There's something beautiful about the process of a producer producing, a writer writing, and an artist being the voice."