I can't see the future, but I see the market dynamics in the attention economy right now. If you make (or plan to make) content in the AI era, the question you should be asking yourself is: What happens in a world where content (supply) is exploding, while attention (demand) is finite? There are many hidden shifts happening as I write this that should be taken very seriously, here's one of them: The price of sorting (deciding what deserves attention) is going up. So far attention has learned to use shortcuts such as a professional thumbnail, editing, script, a well articulated argument etc because all of these used to have an entry barrier (high cost). But in this context, a shortcut only works if it's expensive to fake because the cost is what links what you see, to what's behind what you see (if that makes sense). These shortcuts are still here but they are working less and less as AI makes them easier to fake day after day. For example, it used to take years of craft to produce a good looking thumbnail (effective or not, doesn't matter, just a good looking one) or articulate an idea remarkably well. Now from a quick glance it's getting more and more difficult to tell the difference between real craft and a few minutes of prompting without spending attention on it. And that's exactly where the price of sorting goes up. If you make content, the shortcuts that used to work in your favor are now being challenged (if not already breaking). So the question that should obsess you right now is: what about your content is still expensive to fake?