Marketing research agency that engages human centered design techniques and agile principles to uncover actionable insights that leverage change for success.
Toronto, Ontario
Joined February 2019
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Digital market research has become more and more important. It often serves as a very important first step, saving companies time and money. This article discusses several case studies that demonstrate the importance of conducting market research online. zenmedia.com/blog/digital-ma…
As we switch to a work-from-home lifestyle, it is comforting to know that online surveys in market research have become important strategic tools. This article explains the numerous benefits of collecting data over the internet. 💻
entrepreneur.com/article/295…
As many companies make the switch to business online, it is important to understand what can be done in terms of market research from inside the four walls of an office. There are many ways qualitative research can be performed without leaving your desk.
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While many researchers prefer to gather data through face-to-face focus groups, online tools can test multiple groups across a dispersed geography, and are usually less expensive. This article outlines 6 tips for conducting online qualitative research.
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Happy Spring Equinox from the team at BenchStrength 🌞🌷May it bring you positivity, warmth, and the prospect of a fresh start. We hope everyone is staying healthy & safe during this difficult period.
Check out this article about creating a marketing plan. A comprehensive plan keeps your entire team focussed on specific goals, so you can operate not just from a budget, but off of an actionable strategy. marketingmo.com/strategic-pl…
Understanding market research is an important step in building a new business plan. You should aim to answer every possible question about the market you plan to enter and the consumers you believe will buy your product or service to guide your objectives. forbes.com/sites/theyec/2020…
Check out this interesting (and short!) podcast about how brands who have a higher commitment to "purpose" are creating higher levels of brand value. With the issue of sustainability on the minds of so many consumers, a brand's world impact matters. kantaraustralia.com/how-bran…
Many marketers are concerned about the impact of AI on creativity and branding strategies. Even though technology is foundational to modern marketing, creative teams often feel a disconnect from the data. marketingdive.com/news/arf-d…
Recently, several major companies have "streamlined" their logos, preferring to deliver a short and simple brand identity to consumers. This article talks about when and why companies are dropping words, and why some might not be able to get away with it. marketingdive.com/news/the-i…
Check out this podcast by Entrepreneur's Velocity! Episode 002 features our principal, Louise Sheedy. Louise empathizes with entrepreneurs on a budget and shares actionable advice on how to approach market research and make it work for your business.
entrepreneursvelocity.com/ep…
During Sunday's big game several ads took the spotlight, with "humour and heart" coming out on top. This articles dives into the what made for the best and worst Super Bowl LIV commercials. 🏈 marketingdive.com/news/best-…
Conducting market research is a vital step in figuring out whether people are interested in your product, and how to fill that need once you've determined it exists. This article touches on four aspects of market research most entrepreneurs forget. forbes.com/sites/forbesbusin…
In the age of automation and artificial intelligence, it is important for brands to tell a story. If you can create an emotional connection, people are going to care more about what you have to say. campaignasia.com/article/dar…
"Influencer marketing" is a trend that has exploded over the past decade. Opportunities in the business of partnering with online creators continue to grow each year, and it doesn't look like influencer marketing is going anywhere anytime soon. forbes.com/sites/forbesagenc…
Happy New Year! This article explains several trends that demonstrate why 2020 could be a make or break year for marketers. marketingdive.com/news/7-tre…
The past can be helpful in building the future. Never underestimate the power of nostalgia as a marketing tool, especially during the holiday season. marketingdive.com/news/turni…
During the holiday season it is important to understand what consumers are searching for so your brand can retain relevance. Start marketing research early to help you ensure you "meet your target market under the mistletoe." ✨ marketingdive.com/spons/how-…
Happy Halloween! In its first Halloween ad since 2014, Skittles shows how to escape a witch's clutches 🎃👻
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As Halloween approaches, retro candy brands tap into emotions and experiences that go beyond simply indulging in something sweet.
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