
Studies at @nodiploma_ https://teapawt.org/t.co/0Ffp8Mp81N
Planet Earth
Joined January 2013
- Tweets11.9K
- Following1K
- Followers4.7K
- Likes20.6K
Ben Brûlé retweeted
Big thanks to @theconcordian for sitting down with us. 🙏
We talked about building NDR from the ground up, what’s next for the label, and the mission behind it all.
Thanks for riding with us. We’re just getting started.
Ben Brûlé retweeted
Burgundy featured in Buzz Music @BuzzMusicLA 🙏
Read full interview here📒 buzz-music.com/post/burgundy…
Ben Brûlé retweeted
Tobi: If you don't read books, you live a lifetime. If you read books, you live a thousand, right?
David: I'm going to interrupt you real quick because I took notes on this podcast six years ago. This is the first time I came across you and you said something that I absolutely love, and I had in my notebook, and I went to find when I took it. It was 2020, and you said, "Books are the closest thing you ever come to finding cheat codes for real life. You can access the entire learnings of someone else's career in a few hours."
Tobi: It tracks, doesn't it?
David: I dedicate my life to this, so of course, I'm going to agree with that.
Tobi: Absolutely. I really think we need to shout this more from the rooftops, right? The one weird trick seems to be just read books.
My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify.
0:00 Companies as Social Technology
5:27 The Value of Reading Books: Cheat Codes for Life
7:28 Post-IPO Crisis: Cosplaying as a CEO
7:54 Competition vs Rivalry: The Power of Healthy Competition
16:02 COVID as a Turning Point: Rebuilding the Executive Team
18:21 Hiring Founders: Building a Team of High-Agency People
26:49 Shopify OS: Engineering the Company from First Principles
36:48 Compensation Innovation: Giving Employees Full Agency
40:41 The Psychology of Identity and Affirmations
48:43 Differentiation Over Perfection: Making It Your Own
50:31 Context Podcast: Documenting Decision-Making
1:26:36 The IPO Decision: Going Against Silicon Valley Orthodoxy
1:35:08 Building a Company Worth Working For
1:41:50 Hiring for Spikiness: Finding Non-Conformists
1:48:28 Office Design Philosophy: Creating Space for Excellence
1:58:54 Video Games as Business Training: StarCraft Lessons
2:07:06 AI Revolution: 2026 and Beyond
2:11:44 Focus on Craft: The Unquantifiable Elements of Excellence
2:21:08 Survivorship Bias: The Importance of Entrepreneurial Exposure
2:23:22 Closing
Includes paid partnerships.
Ben Brûlé retweeted
Happy Holidays from the NDR Family!🎄⚠️
Thank you for all of your support this year!!! 2025 was a big one for us 🫂
Ben Brûlé retweeted
50% OFF - ND ARCHIVES
Final Call 📚💨🚩
We’re clearing out our No Diploma archives, and once these pieces are gone, they’re gone forever.
50% off everything that’s left – limited styles & sizes. Your last chance to grab the pieces that started it all.
nodiploma.ca/collections/arc…
Ben Brûlé retweeted
I spent a day with @naval.
We talked for hours about wealth, knowledge, and happiness.
As all wise people do, Naval changes his mind.
Its all in the updated audiobook of the Navalmanack (just released today) for its 5-year anniversary.
He made a few key updates on the principles of Wealth:
- Wealth isn’t just “assets that earn while you sleep”
- It is “the set of physical transformations you can affect”
- Knowledge is the ultimate driver of wealth
- Many problems are less about “Evil” than “Big”
- Good products have surprising reach. They create solutions the creator never imagined
- You can’t build judgment without experience
- Learn from the specific to the general, not the reverse
- No entrepreneur fears a new technology
- Software engineers are getting more leverage than ever
And a few new ideas on Happiness:
- Your memories are interpretations, not facts. You can change the interpretation to suit your needs.
- There are truly enlightened people all over the internet. - They’re very accessible. You can meet them and learn from them.
- Trying to be a happy person just reinforces the self. Realizing there is no self is the path to enlightenment.
- Acute unhappiness can be useful. Chronic unhappiness is an ego trip.
- There’s no worse way to signal status than to try to buy status
- Truth and love are the things we choose, even if they make our lives worse.
- You can create love whenever you want by giving it
- Stay healthy, get wealthy, seek truth, give love, create beauty.
If you haven’t yet gotten the Audible version of the Navalmanack, it’s now more than twice as valuable. Get it now.
Or, listen to the free version of our conversation on my podcast.
Thank you for helping this book reach millions of people around the world.
Ben Brûlé retweeted
Recap — Campus Radio • Ep 09 📡⚠️
Shoutout to all of the Dj’s for the beautiful sets: Potato, LAX & Kay B
Episodes are up on YouTube!
youtube.com/@nodiplomarecord…
Subscribe & Share 🫂


























