🚀 A Milestone Moment: Reveal of @ALTSbyadidas This week marked an incredible milestone with the reveal of ALTSbyadidas, a project I’ve had the honour of contributing to behind the scenes for the past two years. Starting as a Community Council Member and later joining the PFP Task Force, I’ve had the privilege of collaborating with the /// Studio Team and assisting an extraordinary team of creatives, artists, designers, animators, anthropologists, and researchers to bring this PFP project to life. Our role was to support and contribute to the collective vision, helping adidas take its first bold steps into the world of blockchain and Web3. Now, our contributions are forever recognised on an honorary page celebrating our collective efforts over the past year. (collect.adidas.com/drop/alts…) It’s a surreal and humbling feeling to know that only six other people on the planet can say they’ve had this unique opportunity to support such an iconic brand on this journey. A big thanks to my fellow PFP Task Force teammates 🤝@0xastrodegen @SasanSeyedi @ikah_off @postfict10n @tim_alts @MONKEEMOTO 🤝you guys are all legends! True friendships have been born throughout this journey, and I’m grateful to have shared it with such an incredible group of people. 🎨 Personal Reflections on the Collection ALTS by adidas is a collection of 20,066 NFTs, marking adidas’ first digital on-chain avatars. For me, the artistic direction of the PFPs reflects adidas’ commitment to innovation and self-expression. The art of ALTS is bold, vibrant, and distinct - a stunning fusion of cutting-edge digital design and adidas’ iconic identity. 🔥 Personality: Each avatar bursts with personality, showcasing a wide range of expressions and emotions. The strong facial features, exaggerated details, and vibrant colours make every piece unique and memorable. 👁️ Diverse Traits: With 250+ unique traits, the collection features distinctive hairstyles, bold accessories, various skin tones, and textures, which created endless opportunities for personalization. 🌈 Colour Palette: From muted earth tones to electric neon hues, the vibrant palette demonstrates a deliberate effort to appeal to a broad audience while embracing the futuristic aesthetic of Web3 culture. 🔬 Attention to Detail: From intricate fabric textures on clothing to subtle lighting effects on skin and hair, every detail showcases the immense care and effort that went into crafting these avatars. For me, ALTSbyadidas collection represents a bold and futuristic celebration of identity and self-expression while staying rooted in adidas’ longstanding commitment to quality and innovation. 💡 Final Thoughts Being a part of this journey has been one of the most rewarding experiences of my career. Contributing to such a transformative project alongside some of the most talented individuals in the space is a privilege I will always treasure. Thank You To the ALTS community, thank you for trusting us with this exciting task. Your passion and support have been invaluable. To the Three Stripes team, thank you for giving the community a voice in this groundbreaking journey. Your belief in collaboration has been inspiring. To the creative team - designers, developers, artists, animators, researchers, and visionaries - thank you for your dedication, and for inspiring us with your craft. And a special thank you to @JHNC , for always pushing and consistently thinking of the community in every decision. Here’s to innovation, creativity, and the exciting future that lies ahead! 📌 Check out the collection here: rarible.com/alts-by-adidas/i… Disclaimer: I do not own all the NFTs depicted in this post. These small ai generated animations are fan art and are not officially associated with the ALTSbyadidas collection. #ALTSbyadidas #Web3 #Blockchain #NFTs #Innovation