Where Main Street operators build better marketing with AI. Together. Live builds, hot seats and real receipts. Join us ↓
FREE Workshop Oct 22 @ 11AM ET
Joined April 2026
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before you pitch a local business anything, run this math with their numbers:
1. leads a month x cost per lead (100 x $129 = ~$13k)
2. what a leaky page loses (1 in 5 = ~$2,600 a month)
3. what one job pays ($1,714 plumbing job = 13 leads)
then pitch the fix.
Boring Marketing Community retweeted
a site an agency would've charged $10k for now takes one prompt.
so a beautiful site doesn't set anyone apart anymore. everyone can have one.
what still takes work is the page that gets someone to sign up or call. build that, then make it pretty.
old way: 20 first calls. new way: 20 owners in one room at 7am.
- a supply house counter on a tuesday
- 45 minutes on five things they can use tomorrow
- one offer at the end
the owners who raise a hand are your warmest leads of the year.
the five things to teach, how to fill 25 seats and the one offer i'd make are all in here:
teapawt.org/boringmarketer/status/…
write down the best 100 businesses you could ever work with. then stay useful to them for six months.
a magazine did this with 167 advertisers. nothing for four months. in month six, 28 bought at once and it went from 15th to 1st.
what to send in each of those six months, week by week, is in the full article:
teapawt.org/boringmarketer/status/…
quick update: i'm not feeling well, so today's 11am ET workshop is moving to next week. i want to give it my full energy.
the new date comes out later today. if you registered, you'll get it by email.
TODAY @ 11AM ET
join me in my first ever free workshop. 90 minutes on how i'd build an AI marketing service for a local business from scratch, using one real business as the example.
It's free, and the replay goes to everyone who registers:
luma.com/9431rfpu
TODAY @ 11AM ET
join me in my first ever free workshop. 90 minutes on how i'd build an AI marketing service for a local business from scratch, using one real business as the example.
It's free, and the replay goes to everyone who registers:
luma.com/9431rfpu
landing the first 2-3 clients is where an AI marketing service lives or dies.
tomorrow at 11am ET i'll show you how i'd do it with one hyper-local ad campaign, plus how i pick the niche and what i'd charge every month.
free, 90 minutes: luma.com/9431rfpu
90 minutes, one real local business, and the whole path from picking the niche to landing your first 2-3 clients.
thursday, 11am ET. it's free, and the replay only goes to people who register.
(video made with anidoodle, a skill by community member @alexgreensh)
Free registration. Oct 22, 11am ET: luma.com/9431rfpu
before you pitch a local business, open the page their ad points to on your phone. ask:
1. can you call in one tap?
2. does it say what the ad said?
3. is their google rating there?
4. can you book before the third screen?
30 seconds a site. that's your first email.
a 4.9-star dallas plumber doesn't write its number out until screen 24. what i'd send them after the check is in here:
teapawt.org/boringmarketer/status/…
on thursday at 11am ET i'm building one of these services live, for a real local business, from the niche to what i'd charge. the replay only goes to people who sign up:
luma.com/9431rfpu
on thursday at 11am ET i'm building one of these services live, for a real local business, from the niche to what i'd charge. the replay only goes to people who sign up:
luma.com/9431rfpu
my sessions have always been inside a paid community.
on oct 22, 11am ET, for the first time, i'm running one for FREE.
here's what i'd build with AI if i started today:
oct 22, 11am ET. you'll see:
1. how i pick the niche
2. the offer and funnel
3. what i'd charge every month
one of you gets the hot seat, and i build the whole session around your business.
can't make it live? the replay only goes to people who sign up: luma.com/9431rfpu
Boring Marketing Community retweeted
your timeline says there are no businesses left to start. Main Street doesn't know your timeline exists.
the agent demos, the MCPs, the vibe coding. a lot of it is people in AI selling to each other.
a local business owner just wants the phone to ring.
the test: call 10 local businesses this week, or walk in, and ask how they use AI agents. i'd bet most have heard of them and very few know what they'd do with one.
Boring Marketing Community retweeted
4 steps i'd follow to sell AI services to a local business:
1. find a boring business with big tickets and bad marketing
2. don't sell it as AI. sell more booked jobs
3. build the funnel with agents, in days or hours
4. set up a loop so you test and improve the offer every week
nobody's DMing the septic guy. start with step one. bad marketing is what qualifies them.