Disruptive media surfacing the tech and people shaping the physical world.

London
Joined June 2022
Our latest documentary, out now 👇
The Factories That Build The Factories That Build The Homes (say that again) I am super excited and proud to FINALLY release our feature-documentary with @buildwithcuby. 🧵 Thread
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How many tools does your company run? I’d bet most people reading this don’t know the real number. Full chat on the Bricks & Bytes YouTube channel. #bricksbucksandbytes #constructiontech #aec #fieldwire #integration #ai #contech
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The interesting part is where he thinks this goes next. Not just APIs passing data between tools, but agents from one piece of software operating inside another, with the right permissions and security.
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324 pieces of software in one construction company. That’s what a CIO of a large general contractor told Puneet Raj, CEO of Fieldwire. And it’s why he says no software can exist in isolation anymore.
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Alain Waha's acid test is whether people get value from it, whether it was made by a human, an AI, or both working together. Full episode here youtu.be/XufAGjh2_tc
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"It freaking annoys me when it's everywhere, on LinkedIn, for example." Martin asked whether something made by AI is actually bad if people still enjoy it and it serves its purpose.
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“Part of the magic of a startup is to work in with early customers to find all the corner cases.” Eldar Sadikov thinks the big construction software players see procurement as a real pain point but tend to rush into buying partial solutions.
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His bet is that AI auto-populates the form and the supervisor verifies and signs it off. The human stays in control, but the typing goes away. His timeline for that was 12 months. Would you let AI draft your end of day report? Half the room put their hands up when I asked.
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Foremen aren’t leaving site early. They’re taking the paperwork home. Puneet Raj, CEO of Fieldwire, put it plainly when I asked whether saved time means people clock off earlier. It doesn’t. The forms and daily progress reports just follow them home.
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If you got an hour back per person per day, what would you actually do with it? That’s the harder question. Full chat from the Fieldwire London event is on the Bricks & Bytes YouTube channel. #bricksbucksandbytes #constructiontech #aec #fieldwire #productivity #ai
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The answer this time was wrench time. Less waiting around, less busy work, more actual building. And the customers now expect more than an hour. That’s the bar they’ve set for him.
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An hour a day. That’s what Fieldwire customers say they’re getting back per craftsman. Puneet Raj, CEO of Fieldwire, told me that every year they ask customers one question. Why are you still paying us?
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His example of asking an AI assistant to add another floor to a model shows why that work could be priced on the value it creates rather than on what it costs to run. Full episode here youtu.be/XufAGjh2_tc
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"I'm gonna charge based on how much thinking I'm doing." Alain Waha on how software vendors are moving away from selling seats and towards charging for compute.
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The other big one is an owner who decides to change but never gets buy-in from the PMs, field staff and accounting team who have to use it. Full episode: youtu.be/ssBhAX-c3Vk
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“If you break their WIP reports, everything else doesn’t matter.” Eldar Sadikov is honest about why construction tech rollouts go wrong, starting with software that doesn’t play well with the contractor’s ERP.
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Coming back from Autodesk University, the strategy that stuck with me was keeping a project in one platform from design all the way through construction, so the drawings and data never have to move. Martin's view is that this should have happened 20 years ago.
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"Designs are not for the designers, they are for construction in the end of the day."
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