most AI products fail retention because they're instrumented like websites, not like decisions.
you can track clicks. you can't track whether the output was actually good.
the eval problem is also the product analytics problem. most teams don't realize it until churn starts.
most AI cost overruns follow the same pattern: someone used a frontier model for a task that needed a confidence score. it's not a model problem. it's a design problem.
the architecture review that asks "do you actually need generation here" doesn't exist yet at most companies.
if the same model swings 30 points across different harnesses, harness variance has exceeded model-to-model variance. leaderboard rankings are then (model, harness) pair rankings. publishing a score without the harness version is like reporting a lab result without the protocol.
