Founded in 2004, btrax has supported 300+ clients across 10 countries from San Francisco and Japan. We help brands expand globally through user research, Go-to-Market strategy, brand localization, and cross-border marketing. Learn more👉 btrax.com/

DMed a Japanese creator and heard nothing back? In Japan, many well-known creators are signed to agencies, and the creator isn’t always the one who decides. Here’s what to know before you reach out. Planning creator partnerships in Japan? Let’s talk 👉btrax.com/contact-us

A giant crying emoji in the middle of Shimokitazawa, Tokyo. The event turned the streets into an art museum. Japan keeps finding ways to make public space feel like an experience, not just a place you pass through.

Why does a white shirt look bigger than the same shirt in black? Color shapes how we see, feel, and decide, mostly without us noticing. A look at the psychology behind the colors around us. Dive into the psychology of color 👇 blog.btrax.com/the-psycholog…

Working with influencers in Japan? Start with the brief, not the follower count. Match your KPI to the goal, and give each platform its own job. LINE, X, Instagram, YouTube, and TikTok all play different roles. btrax.com/contact-us

Reach isn’t the goal in Japan. It’s the byproduct. Before you pick a creator, pick one primary objective: sales, awareness, understanding, or content. Not sure which fits your brand? Let’s talk → btrax.com/contact-us

In Japan, a recommendation still beats an ad. The influencer market is set to hit ¥164.5B by 2029, but trust here moves through people, not brand pages. Planning to enter Japan? Let's talk → btrax.com/contact-us

Influencer marketing in Japan doesn't play by global rules. 5 mistakes that quietly kill influencer campaigns, from choosing creators by follower count to overlooking Japan's stealth marketing regulation. How many have you run into? btrax.com/contact-us

Same business model. Totally different reason to exist. In the US, D2C solves a supply chain problem, cutting out the middleman for lower prices. In Japan, it solves a quality problem, more personalized, niche products. Same acronym, different playbook. 👉btrax.com/contact-us

A great program means nothing if no one uses it. We rebuilt Prima Meat Packers' school food education program from scratch, guided by teacher surveys. Manga, characters, and games made it zero-prep for teachers and fun for kids. Let's talk: btrax.com/contact-us

D2C means "direct to consumer." So why are Japan's biggest D2C brands opening physical stores? Online builds the brand. In Japan, offline is often what builds the trust, a place to actually experience the product before buying it. 👉btrax.com/contact-us

Japan is facing an 11 million worker shortage by 2040, according to a 2023 study by Recruit Works Institute. For AI, that's not a problem. It's an opening. Time to think about entering a new market? 👉btrax.com/contact-us

Growth in a mature market doesn't always mean a new category. Sometimes it means giving new meaning to what already exists. FamilyMart's first flagship store shows how, and what it means for global brands entering Japan. blog.btrax.com/beyond-conven…

Struggling to find a tennis, pickleball, or padel partner at your level? A team from Japan is pitching a new service for recreational racket players. Share your take at a casual pitch & social. 📅 Thu, Sep 17, 5 PM 📍 btrax office Save your spot: luma.com/cl00lutc

Japanese subway ads don't just inform. They immerse. Manga art for transit payments. Anime characters commuting alongside you on a full-station wall. Pop culture and commerce as one. Curious how brands win attention in Japan? Let's talk → btrax.com/contact-us

We’re hiring in NYC! btrax is hiring a Client Services & Marketing Specialist fluent in Japanese & English to support clients, marketing projects, creative teams, and NYC events. 📍 NYC | Part-time Contract | Remote + occasional on-site Apply now👉btrax.com/careers/client-ser…

Japan doesn't reward hype. It rewards proof. A polished pitch deck won't move the room here. A speaker who's done the thing you're proposing will. We've seen this at AI events across Tokyo: trust is built by people who've shipped, not just pitched. 👉btrax.com/contact-us

Same content, completely different playbook. In the US, polished content can feel like an ad. In Japan, it builds trust. Short captions work better in the US, longer ones work in Japan. Is your social strategy localized, or just translated? 👉btrax.com/contact-us

Itoen turned Shohei Ohtani's 55 home runs into 55 bottle designs, one giant OOH wall in Shibuya. This is where Japanese OOH is headed: less "billboard as poster," more "billboard as archive." Curious how brands win attention in Japan? Let's talk → btrax.com/contact-us

Brands that thrive in Japan don't just show up. They embed themselves. Think transformation, not translation. Treat cultural nuance as the whole playbook, not a checklist item. Thinking about your brand's next move? 👉 btrax.com/ebooks

Rebranding a company from an Asia-focused image to a global identity. We worked directly with Linnovate's CEO to build new brand guidelines, mood boards, and a logo, ready for a global PE and VC audience. 👉 btrax.com/contact-us