With COVID still around, shopper's habits have changed. But retailers aren't being left behind, adapting to these changes with earlier Black Friday deals. 37% of Black Friday shoppers this year bought earlier, and made sure to not miss those deals 👀

Unvaccinated people are spending more on entertainment (on an indexed level) than vaccinated people But people who are unvaxxed now also spent more on entertainment pre-pandemic as well, so it's possibly a continuation of a trend Full data: cardify.ai/reports/entertain…

Entertainment spending is back to pre-pandemic levels But not all sectors are winning - Theme parks (~2.5x pre-pandemic levels) - Concerts + sporting events (~0.9x) - Movie theatres (~0.6x) Full data: cardify.ai/reports/entertain…

Which stimulus check had the biggest impact on spending behavior? Turns out..... the first one. But all checks had an impact on spending

44% of consumers say they are putting projects on hold due to rising materials costs

Loyalty is key for brands and with more than 50% of customers identifying Home Depot as their store of choice, the retailer continues to maintain an advantage over Lowe’s

Today, customers are spending more at Home Depot per visit ($98) compared to Lowe’s ($86)

Early on in the pandemic, Cardify data shows Home Depot began to lose market share to its top US competitor - but, in the months that followed, Home Depot clawed its advantage back

Another drop in spending is erasing year over year gains However, spending is still up compared to this time last year Interactive report: cardify.ai/covid-19-index/to…

Despite relatively bad week-over-week spend, restaurant spending is still up 71.4% from this time last year Interactive data: cardify.ai/covid-19-index/re…