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Cheryl Northey

@cher_no

Media professional and educator with experience in international digital media companies focusing on news, entertainment, product and strategy.

 Sydney, Australia
Joined March 2009
  • Tweets1.7K
  • Following2K
  • Followers548
185Media
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What the creators of Howtown learned in their first few months on YouTube niemanlab.org/2025/01/what-t… via @NiemanLab
What the creators of Howtown learned in their first few months on YouTube

What the creators of Howtown learned in their first few months on YouTube

"We don't know if [this strategy] is going to make sense for us from a money perspective. We're in the 'out on a limb' phase, not the 'we've discovered a new business model' phase."

niemanlab.org
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My Unsung Hero series - an antidote to bad news all the time. hiddenbrain.org/myunsunghero…

My Unsung Hero - Hidden Brain Media

The daily news can fill us with despair. My Unsung Hero is an antidote to that despair. Each episode reveals what the news ignores: everyday acts of kindness and courage that transformed someone’s...

hiddenbrain.org
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Magazine Topics Podcasts Store The Big Idea Data & Visuals Case Selections Organizational decision makingHow to Decide Which Innovation Projects to Greenlight hbr.org/2024/12/how-to-decid…
How to Decide Which Innovation Projects to Greenlight

How to Decide Which Innovation Projects to Greenlight

When selecting new innovation projects, some committees prize consensus — and thus end up funding only ideas whose success is plain to see, which is often an incremental innovation. Meanwhile,...

hbr.org
11
Start-up radio station’s bid for revival theaustralian.com.au/busines… via @australian
14
Two-thirds of news influencers are men — and most have never worked for a news organization niemanlab.org/2024/11/two-th…
Two-thirds of news influencers are men — and most have never worked for a news organization

Two-thirds of news influencers are men — and most have never worked for a news organization

A new Pew Research Center report also found nearly 40% of U.S. adults under 30 regularly get news from news influencers.

niemanlab.org
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Spotify video podcasts to become free from dynamic ads - AdNews adnews.com.au/news/spotify-v…

Spotify video podcasts to become free from dynamic ads - AdNews

To premium subscribers in the US, UK, Australia and Canada from January.

adnews.com.au
12
What the real estate industry needs to know about experiential retail mck.co/3Zef8z5 via @McKinsey
What the real estate industry needs to know about experiential retail

What the real estate industry needs to know about experiential retail

McKinsey's Colleen Baum explains how real estate companies can use experiential retail to draw in shoppers, increase omnichannel sales, and build brands.

mckinsey.com
6
Instagram releases new fonts and effects to make every user an amateur graphic designer fastcompany.com/91179761/ins…
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Cartology Drives “Brandformance” With Growth Of Online Solutions For Brands bandt.com.au/cartology-drive… via @B&T
Cartology Drives “Brandformance” With Growth Of Online Solutions For Brands

Cartology Drives “Brandformance” With Growth Of Online Solutions For Brands

Woolies' ad arm trumpeting its online credentials which can only be good news for the stolen grapes.

bandt.com.au
13
Schibsted is making audience gains with AI-driven personalised audio playlists inma.org/blogs/Generative-AI…

Schibsted is making audience gains with AI-driven personalised audio playlists

Schibsted brands share the strategies behind their personalised audio playlists.

inma.org
9
Tips on how to build a dynamic-pricing strategy that works. hbr.org/podcast/2024/08/how-…
How to Build a Dynamic-Pricing Strategy That Works

How to Build a Dynamic-Pricing Strategy That Works

You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics.

hbr.org
6
Publishers see short-term opportunity from Outbrain’s acquisition of Teads digiday.com/media/publishers…

Publishers see short-term opportunity from Outbrain's acquisition of Teads

In 2024, publishers look for revenue opportunities anywhere they can and two of most prominent vendors for incremental ad revenue – Outbrain and Teads – announced last week that the former was...

digiday.com
26
Ditch the PRD template and embrace the PRD checklist mindtheproduct.com/ditch-the… via @mindtheproduct
Ditch the PRD template and embrace the PRD checklist

Ditch the PRD template and embrace the PRD checklist

Aakash Gupta, author of the Product Growth Newsletter, shares tips for using checklist-based PRDs to streamline the product management process and enhance team efficiency.

mindtheproduct.com
1
9
Audible curates ‘Runners’ Audiobook Collection’ to keep runners moving,Audible curates ‘Runners’ Audiobook Collection’ to keep runners moving mumbrella.com.au/?p=842006,h… via @MumbrellaNews,MumbrellaNews
Audible curates 'Runners' Audiobook Collection' to keep runners moving

Audible curates 'Runners' Audiobook Collection' to keep runners moving

Audible is releasing a collection of titles picked by podcast host and author, Hugh van Cuylenburg, to keep runners motivated to move.The announcement: Be a member to keep reading Join Mumbrella Pro...

mumbrella.com.au
24
Livestreaming, podcasts engage audiences, offer seamless ad opportunities inma.org/blogs/video-innovat…

Livestreaming, podcasts engage audiences, offer seamless ad opportunities

When media companies take advantage of livestreaming and podcasting, they stay relevant while also creating the conditions for stronger audience connections.

inma.org
11
Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships adweek.it/4b9EYHx via @Adweek
Leaked Deck Reveals OpenAI's Pitch on Publisher Partnerships

Leaked Deck Reveals OpenAI's Pitch on Publisher Partnerships

OpenAI's Preferred Publisher Program offers media companies licensing deals.

adweek.com
19
CARE: Structure for Crafting AI Prompts nngroup.com/articles/careful… via @nngroup
7
How uncritical news coverage feeds the AI hype machine niemanlab.org/2024/05/how-un…
How uncritical news coverage feeds the AI hype machine

How uncritical news coverage feeds the AI hype machine

"The coverage tends to be led by industry sources and often takes claims about what the technology can and can't do, and might be able to do in the future, at face value in ways that contribute to...

niemanlab.org
14
Selling Your House For Firewood hamiltonnolan.com/p/selling-…
Selling Your House For Firewood

Selling Your House For Firewood

Media companies are cutting deals with OpenAI that they will regret.

hamiltonnolan.com
10
Wall Street Journal owner News Corp struck a content pact with OpenAI, aiming to cash in on a technology that promises to have a profound impact on the news-publishing industry  wsj.com/business/media/opena… via @WSJ
OpenAI, WSJ Owner News Corp Strike Content Deal Valued at Over $250 Million

OpenAI, WSJ Owner News Corp Strike Content Deal Valued at Over $250 Million

The content-licensing pact aims to cash in on a technology that promises to have a profound impact on the news-publishing industry.

wsj.com
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