
follow to learn GTM + Marketing Engineering to grow your business building @graphed with @maxchehab
AI Agents for Marketing
Joined July 2015
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people overcomplicate gtm engineering
here's the whole stack
a postgres database with 3 tables: accounts, people, signals
waterfall enrichment. apollo first, then getleads, then leadmagic, then guess first.last@ and first@ and run it through million verifier. you only pay the next provider when the cheaper one misses
re-verify everything. i had an enrichment provider mark 33 emails VALID and million verifier said only 10 were actually good
then an agent that runs every morning on exa looking for buying signals. new funding, hiring for the role you sell to, new tech on their site, the founder posting about the exact problem you solve
it writes every signal into postgres with the url as proof
score the account, push the good ones into instantly
thats a gtm engineer
you dont need 40 clay tables and a $2k/mo stack for this you need claude code and a weekend
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Start Doing Marketing Engineering
Give you Claude Code or Codex a data pipeline, data warehouse, cloud hosting, and 250+ tools
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the two best times to cold email someone
1. they just started a new job
2. their company just posted a job
a new vp of marketing reviews every tool in the stack in their first 90 days. they want to change something fast
a company hiring a revops analyst already has the problem. they just told you in public, and the job post tells you which tools they use
how i'd run it with claude code
pull job changes and new job posts from coresignal every day into postgres
match them to your TAM so you only keep accounts that fit your ICP
find the decision maker with apollo and verify every email with millionverifier
push them into instantly with {{newTitle}} and {{jobPostTitle}} as variables
keep the email under 75 words
"saw you just started as vp of marketing at acme" beats any first line an AI writes from their linkedin
the timing is the personalization
get started for free - graphed.com/platform?utm_sou…
Start Doing Marketing Engineering
Give you Claude Code or Codex a data pipeline, data warehouse, cloud hosting, and 250+ tools
Get started for free - graphed.com/platform
Graphed .com - Deploy AI Agents for Marketing
Forward deployed engineers implement marketing agents in 5 business days
Grow your business without increasing headcount
Schedule a discovery call
cal.com/team/graphed-com/dis…
Graphed .com - Deploy AI Agents for Marketing
Forward deployed engineers implement marketing agents in 5 business days
Grow your business without increasing headcount
Schedule a discovery call
cal.com/team/graphed-com/dis…
Graphed .com - Deploy AI Agents for Marketing
Implement agents that run paid ads, cold outbound, SEO and more
Data pipeline, data warehouse and cloud server to host your agents
Grow your business with virtual employees
Learn more at link graphed.com/
every company is going to have a cast of ai characters in their brand style guide
logo, colors, fonts, and now the characters
selling to creatives? your character does motion graphics for tv commercials
selling to service business owners? beard, trucker hat, graphic tee, sitting in the workshop
multiple characters, they talk to each other in the same ad
every ad generated with seedance
trademark them like a mascot or a logo mark
this seems so obvious to me
get started for free - graphed.com/platform?utm_sou…
Start Doing Marketing Engineering
Give you Claude Code or Codex a data pipeline, data warehouse, cloud hosting, and 250+ tools
Get started for free - graphed.com/platform
what is an ai agent for marketing
it's just code with a thinking loop on a live data stream. it makes decisions on top of that
people think you need to put god in a box to run a facebook ads account
this is absolutely the wrong way to do this
i don't want an agent to think. i want it to run a system
and the best way to have it run the system is discrete code
then it goes and rewrites the algorithm of that code to run the account
this is exactly what the human media buyer was doing
1. researching new creative
2. uploading new creative
3. turning losers off
4. promoting winners
5. making more ads like the winning content
the agent should just be code that's running this system. not something that's going rogue
you wouldn't want an employee to go rogue. why would you want your agent to?
get started for free - graphed.com/platform?utm_sou…
Start Doing Marketing Engineering
Give you Claude Code or Codex a data pipeline, data warehouse, cloud hosting, and 250+ tools
Get started for free - graphed.com/platform
Graphed .com - Deploy AI Agents for Marketing
Implement agents that run paid ads, cold outbound, SEO and more
Data pipeline, data warehouse and cloud server to host your agents
Grow your business with virtual employees
Learn more at link graphed.com/
Graphed .com - Deploy AI Agents for Marketing
Forward deployed engineers implement marketing agents in 5 business days
Grow your business without increasing headcount
Schedule a discovery call
cal.com/team/graphed-com/dis…
marketing engineering today
how to make very good avatar UGC with seed dance
research the pain points and desired outcomes for your target customer by using the exa ai api to scrape reddit and other social
then use these to write scripts. pro tip for the prompt is have it be hook, pain point / desired outcome driven, and a conversational tone
then take this script and use something like 11 labs to do a script read as an mp3
you want to make the script read first so seed dance is only doing lip sync, not the audio render as well
it reduces seed dance's mistakes on audio reads
then send the mp3 with a reference image of your avatar to seed dance
and this is how you can make great quality
you can do this whole workflow on graphed, the marketing engineering platform
install the graphed cli and just give it this post
sign up free - graphed.com/platform?utm_sou…
Start Doing Marketing Engineering
Give you Claude Code or Codex a data pipeline, data warehouse, cloud hosting, and 250+ tools
Get started for free - graphed.com/platform
Graphed .com - Deploy AI Agents for Marketing
Forward deployed engineers implement marketing agents in 5 business days
Grow your business without increasing headcount
Schedule a discovery call
cal.com/team/graphed-com/dis…
Graphed .com - Deploy AI Agents for Marketing
Implement agents that run paid ads, cold outbound, SEO and more
Data pipeline, data warehouse and cloud server to host your agents
Grow your business with virtual employees
Learn more at link graphed.com/
Graphed .com - Deploy AI Agents for Marketing
Forward deployed engineers implement marketing agents in 5 business days
Grow your business without increasing headcount
Schedule a discovery call
cal.com/team/graphed-com/dis…
Graphed .com - Deploy AI Agents for Marketing
Implement agents that run paid ads, cold outbound, SEO and more
Data pipeline, data warehouse and cloud server to host your agents
Grow your business with virtual employees
Learn more at link graphed.com/
i get asked almost every day at this point
"how do i make sure my ai ads are on brand"
the easiest way is a vision loop
take the brand style guide
make v1 of the ad with chatgpt image 2.5
have a vision model look at v1 and check it against every rule in the style guide
if it fails, send it back to chatgpt image 2.5 with the vision model's notes
repeat as many times as it takes until it passes the gate
this is how we make ai ads work in regulated industries
it's basically going back and forth with a graphic designer and giving feedback over and over, except each round takes a few seconds instead of a few days
get started for free - graphed.com/platform?utm_sou…
Start Doing Marketing Engineering
Give you Claude Code or Codex a data pipeline, data warehouse, cloud hosting, and 250+ tools
Get started for free - graphed.com/platform
Graphed .com - Deploy AI Agents for Marketing
Implement agents that run paid ads, cold outbound, SEO and more
Data pipeline, data warehouse and cloud server to host your agents
Grow your business with virtual employees
Learn more at link graphed.com/
