Popup subscribe rate goes up, AOV and margin go down. Across thousands of ecommerce brands, we keep seeing that same pattern. When we help Shopify brands scale with @ConvertFlow funnels, we focus on lifting one KPI: AOV (Average Order Value) – Peacock Alley: +32% AOV – Chilipad: +41% AOV – May Lindstrom Skincare: +49% AOV Higher AOV means a brand can afford a higher CAC, and that's what unlocks growth. But Shopify works against you here. The default storefront experience is built for browsing one product at a time, so most orders end up as single SKU orders. Then the generic Klaviyo subscribe popup makes it worse, defaulting brands to discounting their way to more subscribers. 10% off here, 15% off there, and brands end up handing first-order margin to organic shoppers who were already going to buy. The fix? Turn the subscribe popup into a shopping funnel. One that intercepts inbound shoppers and guides them toward a bundle instead of a single discounted item. These bundles can be pre-built bundle SKUs delivered through dedicated sales pages, or virtual bundles fully personalized for each shopper based on their quiz answers. I've come with receipts. Here's how brands like ValYou Furniture, May Lindstrom Skin, PeaseDoors and more use ConvertFlow to lift subscribe rate, AOV, and margin at the same time 👇

New Slack integration for @ConvertFlow 🔥 ConvertFlow's @SlackHQ integration keeps your team updated on funnel performance, serves up new AI insights & split-test ideas, as well as alerts you of new submissions and leads. Here's all that's new... Weekly performance recap: • Last week's funnel performance insights posted to your selected channel. • See high performers and low performing campaigns. AI insights & split-tests: • AI overview of your funnel's performance and AI recaps of your high/low performers. • AI-generated split-test ideas. Just click the buttons to generate split-tests with AI. Automations & alerts: • Add automations to your funnel's conversion elements to send alerts to the Slack channel of your choice. • Send submission alerts to get the latest captured fields from any visitor. • Send lead alerts to get the full profile and attribution data of a contact, identified by their email or phone.

10 years since @ConvertFlow's founding/incorporation! 2016 @ethanhdenney and I got a dozen customers in a few months with a MVP. We submitted ConvertFlow to multiple startup accelerators. Y Combinator flew us out to SF for an interview and we ended up getting into Techstars Chicago. That summer we rebuilt the app in a month (same platform you see today) and got the first few thousand in MRR. Choosing to bootstrap after Techstars has meant no hockey stick moment. Just steady compounding. Every day has been stacking bricks. ConvertFlow's become critical funnel infrastructure for thousands of websites, trusted by multiple Fortune 500 brands. The compounding is speeding up and isn't stopping 💪 While we worked on ConvertFlow "the product" for many years, it feels like ConvertFlow "the company" was started just a few years ago. For years I thought we were building a product. Turns out, we were laying the foundation for a company architected to last for decades.

We’ve been cooking at @convertflow 👀 Today we’re announcing CF3, a complete overhaul of ConvertFlow’s product, designed from the ground up for the new generation of marketers and the e-commerce brands they service. Why the pivot to e-commerce? Since 2020, the e-commerce industry has grown and changed a ton, while also getting harder. For brands, customer acquisition costs surged and aren’t getting cheaper. They’re fighting inflation to keep their fulfillment costs under control. Margins are getting squeezed from multiple angles. And now consumers are tightening their belts. To scale up paid traffic profitably, conversion rate optimization is now more important than ever. Most brands simply can’t just run ads to their online stores and see ROI, like the early days of the ecom industry. This is why you'll find the sharpest brands run ads and drive traffic to shopping funnels, instead of their online store. Perhaps the online store, the product catalog website every brand starts out with, was always designed for Google SEO above all, with customer experience and conversion rates being secondary. At ConvertFlow, we think online stores are inherently limited in terms of their ability to convert. We think it's time to rethink the purpose of the online store, and the perfect time to bring the practice of "funnel building" to the world of ecommerce. Why funnels? Funnels increase conversions, add more to cart, and boost marketing ROI because they're focused and are helpful for customers. Simple as that. With funnels, you've thought through the paths most of your customers will go through and guide them through the best path for them. How it works: ✅ Funnels use landing pages. Instead of driving traffic to your store, send traffic to landing pages that are focused, guided shopping experiences. Landing pages are relevant to the ad/email/SMS you delivered, much less distracting, with fewer links and minimal navigation ✅ Funnels use product quizzes, surveys and customer activity data to personalize funnel paths, content, and product recommendations, based on preferences. Quizzes are the online version of a retail store rep who has talked to 100s of customers and knows what questions to ask, and what products to recommend ✅ Funnels sell. Look at Apple's website, then look at the default Shopify theme. See the difference? Instead of just having shoppers checkout with a single product from the default product template in Shopify, guide shoppers to offers and actually sell them on why they should buy not just a single product, but your product bundles, upsells, subscriptions, services, etc ✅ Funnels can be headless (separate from your online store), meaning they’re faster and lighter-weight than loading an entire Shopify store for just a single landing page. Headless funnels load just the content and products needed for the funnel, without all the heavy theme code and dozens of Shopify apps most stores end up with If you're a veteran marketer, this all seems obvious. Funnel building was always the practice for just about everyone else but ecommerce, where for years, a good Shopify theme and scaling your ads was probably enough. And now there's a new generation of ecommerce marketers coming online, many who haven't yet had to learn the direct response marketing principles "funnel building" had its roots in. With ConvertFlow 3, we're bringing funnel building to the new generation of marketers. ConvertFlow had its roots in funnel building for online lead generation. Veteran marketers building forms and surveys to collect contact data and personalize marketing. What we skipped for the first era of ConvertFlow was the part of the funnel that comes after, adding to cart. Ecommerce. ConvertFlow's funnel builder is now entirely made for ecommerce, replacing dozens of apps most brands need to be able to build funnels for their stores. And unlike the other funnel builders out there, we're not replacing your checkout platform. We're integrating with the best checkout platforms that brands already run on, starting with @Shopify To see the new era of funnel building, check out @ethanhdenney 's post above to see all that's new in ConvertFlow 3 🔥

In 2023, the @convertflow team and I have been all-in on helping e-commerce brands level up their store’s funnels. What we’re finding works, is focusing on the 4 major playbooks for the offers that make up an effective e-commerce funnel: 1. Targeted welcome offers to shopper segments and incentive them to subscribe 2. Product recommendation quizzes that uncover shopper preferences and make personalized product recommendations 3. Product landing pages dedicated to selling the benefits of specific products and bundles, without needing to adapt the store’s theme for all products 4. Upsell & cross-sell offers that entice shoppers to add more to cart and order more Brands that implement these offers have seen immediate results. Valyou Furniture saw a 3x increase in subscribe rate by replacing their site-wide welcome offer with targeted welcome offers for specific product collections. ReadySetFood saw a 23% add-to-cart rate with a product recommendation quiz, presented right after their welcome offer. Lifepro Fitness scaled to dozens of product landing pages that convert as high as 59% of shoppers. SimpleShot got a 17% bump in AOV by adding 1-click upsells to their store. Funnel wins like these have a big impact on revenue, with some brands seeing as much as a 7869% ROI on their ConvertFlow plan. Even more important, is the brand leveling up how they look at their store, graduating from looking for the next tactic to try, to strategic thinking about how to improve their full funnel. This means they’re actively looking for where in their funnel could they launch an offer to motivate shoppers to add more to cart and checkout, as well as where they can experiment with split-tests. Our goal is to get more brands to adopt funnel building as a part of their ecommerce workflow, making it fast and easy to toggle on pre-built templates that we’ve battle-tested. Here are recent updates we’ve released to achieve this goal: convertflow.com/blog/fall-20…

We've been dropping some product 🔥 at @ConvertFlow in the past few months. Here's a quick recap: