Iyanu Jolayemi (@copyadvocate) header
Iyanu Jolayemi (@copyadvocate) profile picture

DR Copywriter & Storyteller || I share marketing lessons using stories. || Your guy to sell your stuff or write it like you did.

Lagos, Nigeria
Joined February 2022
Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)Photo by Iyanu Jolayemi (@copyadvocate)
How to sell anything using stories: I wrote this sales copy now you can tweak as you like. Skip this if you're not patient enough to learn.👇🏽
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New! The addiction of humans to this word is cr@zy. Say new, & logic takes a backseat: - A new lover. - new month. - new political party. Why? The word "New" feels like an angelic visit, bcus it heightens so much hope. Master this in your marketing. HNW, Amigo.😎
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Your weekend brain is lazy.😁 That’s why people think: “I’ve worked hard..I deserve this.” So if you’re selling, do this: 1. Sell it as a treat (they’re in rest mode). 2. Add urgency(weekend-only deal). 3. Make buying simple (1-click, DM to order). Lazy brains = fast sales.
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“How do I earn money?😭” → Unaware. “I need to learn to earn online” → Problem aware. “Maybe affiliate marketing can help” → Solution aware. “I should get the XXX course” → Product aware. Want to sell better? Goal: Meet them where they are, then guide them forward.
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5 sales strategies to use this November: 1. Sell solutions. 2. Use testimonials as proof. 3. Create offers around urgent needs. 4. Follow up with interested prospects. 5. Make it simple& convenient. Give people more reasons to buy. Happy new month, Amigo😎
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My best books on Storytelling: 📚 Storyworthy by Matthew Dicks. 📚 The Story Engine by Kyle Gray 📚 Sell with a Story by Paul Smith. 📚 The Art of Storytelling by John Walsh. Read any? Or you've got another one?
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This time... Beyonce fit into the shoe like a love letter into its envelope. How? With grace & charm, she rocked her shoes. Knowing well, the importance of captivating stares. For in marketing.. It's not just what you sell.. But.. the attention & magic you create.
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5 questions your customers need you to answer this week: 1. How’s this different? 2. What’s in it for me? 3. Is this even real? 4. What’s stopping me? 5. Why should I trust you? Miss these and they'll ghost you. Stop gambling with marketing.
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Iyanu Jolayemi retweeted
You're selfish. And you know what? I'm MORE selfish! Why? We're both eyeing that Lamborghini, even if we won't admit it.😁 Marketing lesson? Call out the desires your audience won't say out loud. Make them feel seen, and you'll earn their attention. TGIF, Amigo 😎
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You're selfish. And you know what? I'm MORE selfish! Why? We're both eyeing that Lamborghini, even if we won't admit it.😁 Marketing lesson? Call out the desires your audience won't say out loud. Make them feel seen, and you'll earn their attention. TGIF, Amigo 😎
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Use this STORYTELLING hack to attract a buyer today: 1/ Your goal: I needed $$ to pay my school fees in 27 days. 2/ The problem: But I was broke I couldn't even feed myself. 3/ Solution: Then I discovered Affiliate marketing. 4/ Your win: And I sold X product in XXX days.
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Simple way to sell better this week: - Be helpful: Solve a real problem. - Be relatable: Speak their language. - Be approachable: Make it easy to ask questions. HNW, Amigo!😎
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Iyanu Jolayemi retweeted
People STILL love lists. Why? • They're simple. • They're scannable. • They make key points stand out. See how this post uses a list to make the message easier to read? Use them anywhere you want to make your message clearer.
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People STILL love lists. Why? • They're simple. • They're scannable. • They make key points stand out. See how this post uses a list to make the message easier to read? Use them anywhere you want to make your message clearer.
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Remember... Sell the cure. People pay faster to solve a problem they feel today than one they might face tomorrow. Example: A student needs a CV now? They'll pay for CV writing before how to win over their crush. Market the pain they feel now. Show them how to get it!
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Do you know? 92% of consumers trust recommendations from people they know over advertising. So... Don't just advertise your product. Show a customer’s before-and-after, share their experience, then make your offer. Let proof do the selling. HNW, Amigo 😎
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Iyanu Jolayemi retweeted
Don't repeat the promise. Change how people believe your product/service can help them. 3 steps: - Identify why past solutions disappointed them. - Show what makes your approach different. - Explain how it works.
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Don't repeat the promise. Change how people believe your product/service can help them. 3 steps: - Identify why past solutions disappointed them. - Show what makes your approach different. - Explain how it works.
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Do you know? 900M+ people have installed ad blockers. Why? People hate ads. But make your ad feel like: • useful content, • a story....OR • something worth reading, and suddenly, it doesn’t feel like an ad. Don’t interrupt. Blend in. Make the ad worth consuming.
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Free marketing exists. It’s called people talking about you. UGC is winning bcus humans trust humans. - Not Logo - Not your “we’re different” copy. If you want real results… Give customers an experience they’re proud to repeat. They’ll market you for free.
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Free marketing exists. It’s called people talking about you. UGC is winning bcus humans trust humans. - Not Logo - Not your “we’re different” copy. If you want real results… Give customers an experience they’re proud to repeat. They’ll market you for free.
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