Meta’s Claude connector sees your ads, not your organic posts.
We put both in one chat for a demo account. Here are our findings:
📱 Stories: cheapest clicks, worst return
🎠 Carousels: ~3x the saves of reels
🎬 Reels: 46% of ad spend
The budget was backing the wrong format.
👇Find the full setup in the video below!
78% of enterprise AI teams now run at least one MCP-backed agent in production.
Yet over 26% of organizational data is rated untrustworthy.
Ivan Burban (Head of Marketing at Coupler.io) compiled 60+ stats on Claude and the infrastructure around it.
Here’s what they show 🧵👇
⚠️ Data quality is the bottleneck.
84% of data leaders say their data strategy needs a complete overhaul before their AI ambitions can succeed.
📈 The full breakdown of 60+ stats covers Claude’s user demographics, revenue benchmarks, and live analytics workflows.
📖Read it here:
blog.coupler.io/claude-ai-st…
We’re at MeasureCamp Berlin! 🚀
Doors opened at 9 AM at SumUp’s office, and the agenda whiteboard is officially filled.
That’s the beauty of an unconference: no set schedule, just pure community-driven learning.
Coupler.io’s Olexander Paladiy & Ivan Burban are on-site today.
If you’re here and have a reporting or data integration headache you want to solve, catch them between sessions!
🍿 @MeasureCampLDN confessions, Part 2.
We asked data pros for their laziest AI prompts.
Andrej Chudy, @olena_gorbatiuk and @jomarreyes delivered and did not disappoint!
Your laziest prompt this week? Go.
Ready to tackle your worst data headaches? 🤯
On Oct 10, dozens of data & analytics pros are gathering at SumUp for MeasureCamp Berlin! 📊
We’re proud Gold Sponsors along with Piano, @usercentrics , Stape & @taggrs_io .
Our Product Director, Olexander Paladiy, and Head of Marketing, Ivan Burban, will be there all day!
If GA4, BigQuery, Data Studio, or complex reporting stacks are your daily reality, this is the room to be in.
#MeasureCamp #DataAnalytics #GA4
What’s the laziest thing you’ve ever asked AI to do?
At @MeasureCampLDN, we got attendees to confess their ultimate AI shortcuts, and nobody held back.
Shoutout to @annatlewis, Raneem Deeb, Shahzad Ali Durrani, and @strasm for being so honest on camera! 🎬
(Knowing modern attention spans, we didn't want to make this video too long. Stay tuned for Part 2 for the rest of the gold! 🍿)
What’s your most embarrassingly lazy AI prompt?
Confess in the replies! 👇
🇬🇧 @MeasureCampLDN is a wrap.
A full day, no fixed agenda, and every room packed with marketing analysts doing what they do best - tearing into the numbers that matter and what they mean! 📊
A few thank-you's are in order. 🧵👇
To Arun Venkatesan and everyone who built a Lego data hero with us: your tiny analysts took over our feed all weekend.
That was the best part of the whole thing.
Thanks also to the sponsors who made the day possible, and to the Coupler.io crew for weeks of prep.
The best part of MeasureCamp is still the people.
🔎We connected Facebook Ads to Claude, and here's what we noticed:
🟢Where it helps:
📊 Compares spend share, CTR, CPC, and CPM across campaigns
🚩 Flags waste, like [campaign] eating X% of spend at 2x the account CPM
⚡ Finds the best and worst days in seconds
🔀 Models how moving budget between ad sets would change clicks (a starting point, not a final call)
🔴Where it struggles:
⏳ CSV exports go stale the moment you download them
🧱 Raw daily data from big accounts uses up context fast
🔧 A DIY Meta API connection means you handle version changes, token refreshes, and pagination for as long as you use it
As always, setup matters! Meticulous prep work pays off in the long run! 📈
How to get started: blog.coupler.io/how-to-conne…
"It’s just a flesh wound!" ➡ ️Your AI describing a completely collapsed data pipeline. ⚔️
Coupler.io is live at @MeasureCampLDN!
Get ready for Ivan Burban & Olexander Paladiy’s session on raw data and where AI actually fits in at 10:20AM .
Bring your hardest question!
The Holy Grail of seamless business analytics is worth the quest.
Plus, the team’s around all day. Pop over and say hi!
Your AI report says APAC revenue is up 23% due to Japanese expansion. 📈
The catch?
Your dataset has zero rows from Japan. 📊
Coupler.io prevents these costly LLM hallucinations by running real analytical queries before AI ever sees your data.
Here’s how! 🧵👇
Traceability is mandatory for financial accuracy. 🛡️
When leadership questions an analytical report, "I verified the SQL query" holds up under scrutiny.
"I trusted the chatbot" does not. 🔍
Keep data execution separate from natural language generation.
Connect your data to Coupler.io to run deterministic queries first!
🔗Read the full guide to see how to build a traceable pipeline before your AI writes a single word: blog.coupler.io/coupler-io-a…
#DataAnalytics #AIAnalytics











