@creativitymag

Bringing you the world's most inspiring ads, best commercials and creative brand ideas

 NYC/Maine/Inside your brain
adage.com/creativity
Joined May 2008
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8 creative campaigns to know about today adage.com/creativity/campaig…

7 creative campaigns to know about today

Miracle-Gro sees nature overtake technology for Earth Day and Volkswagen South Africa makes you wish you had eyes on the bottom of your feet—sort of.

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Dropbox spots profile three makers to show how sharing is key to creating adage.com/creativity/work/aa…

Dropbox spots profile three makers to show how sharing is key to creating

Even/Odd campaign features Ovrkast, Syra and Victor Solomon to track the process of getting to great work.

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Introducing the 2026 Ad Age Creativity Awards winners adage.com/events-awards/a-li…

Introducing the 2026 Ad Age Creativity Awards winners

Four juries selected the top entries in Work, People, Creative Marketing and Production.

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10 creative campaigns to know about today adage.com/creativity/campaig…

10 creative campaigns to know about today

Burger King positions the Whopper as the perfect post-marathon meal, Krispy Kreme brings rooms to life and Turtle Beach pits gamers against the world's last ninja.

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Publix enlists puppet dogs for latest heartwarming brand film from Fig adage.com/creativity/work/aa…

Publix enlists puppet dogs for latest heartwarming brand film from Fig

Director Mark Malloy uses puppetry and food to tell a sweet story about human bonds.

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Introducing the 2026 Ad Age Creativity Awards winners adage.com/events-awards/a-li…

Introducing the 2026 Ad Age Creativity Awards winners

Four juries selected the top entries in Work, People, Creative Marketing and Production.

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10 creative campaigns to know about today adage.com/creativity/campaig…

10 creative campaigns to know about today

Bud Light visits a tiny bar to promote tiny beer, Green Mountain Coffee Roasters tells its origin story with a talking green goat and Monzo Bank celebrates its arrival in Ireland by acknowledging how...

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Publix enlists puppet dogs for latest heartwarming brand film from Fig adage.com/creativity/work/aa…

Publix enlists puppet dogs for latest heartwarming brand film from Fig

Director Mark Malloy uses puppetry and food to tell a sweet story about human bonds.

adage.com
440
The top 5 creative campaigns to know about right now adage.com/creativity/campaig…

The top 5 creative campaigns to know about right now

From street-level activism to satellite texting, this week’s standout ads make the unseen feel real.

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Casper’s darkly comic ads show horrible days redeemed by great sleep adage.com/creativity/work/aa…

Casper’s darkly comic ads show horrible days redeemed by great sleep

The “Daymares” campaign from Orchard says a good night’s rest is one thing you can count on.

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We’re a startup company—here’s how we’re thinking about pricing creativity adage.com/opinion/aa-polly-m…

We’re a startup company—here’s how we’re thinking about pricing creativity

Four methods for valuing creative work beyond the spreadsheet—around outcome and shared ambition.

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Children’s height marks appear outdoors to highlight youth homelessness adage.com/creativity/work/aa…

Children’s height marks appear outdoors to highlight youth homelessness

Droga5 and Accenture Song turn a heartwarming family ritual into a sobering public message in Australia.

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Toast reframes ‘busy’ as the holy grail for restaurants in Arnold campaign adage.com/creativity/work/aa…

Toast reframes ‘busy’ as the holy grail for restaurants in Arnold campaign

The campaign includes artful spots and window ads on popular New York restaurants.

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Liquid Death’s new Pop-Tarts iced tea will make you a degenerate kid again adage.com/creativity/work/aa…

Liquid Death’s new Pop-Tarts iced tea will make you a degenerate kid again

Pop-Tarts Carnage, a low-sugar black iced tea, was made to taste like Frosted Strawberry Pop-Tarts.

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340
Casper’s darkly comic ads show horrible days redeemed by great sleep adage.com/creativity/work/aa…

Casper’s darkly comic ads show horrible days redeemed by great sleep

The “Daymares” campaign from Orchard says a good night’s rest is one thing you can count on.

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349
Duracell powers another GOAT, Lionel Messi, ahead of the World Cup adage.com/creativity/work/aa…

Duracell powers another GOAT, Lionel Messi, ahead of the World Cup

The effort includes a 30-second spot, limited-edition packaging and a summer sweepstakes for soccer fans.

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11 creative campaigns to know about today adage.com/creativity/campaig…

11 creative campaigns to know about today

Chili’s takes fast-food chains to “food court” over their lame chicken sandwiches, and David Beckham fronts Stella’s World Cup campaign.

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Children’s height marks appear outdoors to highlight youth homelessness adage.com/creativity/work/aa…

Children’s height marks appear outdoors to highlight youth homelessness

Droga5 and Accenture Song turn a heartwarming family ritual into a sobering public message in Australia.

adage.com
361
We’re a startup company—here’s how we’re thinking about pricing creativity adage.com/opinion/aa-polly-m…

We’re a startup company—here’s how we’re thinking about pricing creativity

Four methods for valuing creative work beyond the spreadsheet—around outcome and shared ambition.

adage.com
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331
Liquid Death’s new Pop-Tarts iced tea will make you a degenerate kid again adage.com/creativity/work/aa…

Liquid Death’s new Pop-Tarts iced tea will make you a degenerate kid again

Pop-Tarts Carnage, a low-sugar black iced tea, was made to taste like Frosted Strawberry Pop-Tarts.

adage.com
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334
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