CEO & Founder @Magnific (formerly Freepik) • Ex @Google • Co-founder @BeSoccer_es (acq Livesport) • Founder Panoramio (acq by Google)

London, England
Joined September 2008
Joaquín Cuenca Abela retweeted
The biggest risk for a successful company is believing that what made it successful will keep working forever. It took Freepik 12 years to grow from scratch into a large, successful business. It was a remarkable journey. We had millions of users and were competing with the biggest players in the stock content industry. Around 4 years ago, when Dall-e 2 was released, I was with @cuenca at a founders event in Malaga and he told me he couldn’t sleep for days thinking about how this was going to change our industry. It was going to redefine how creative content is produced, distributed, and consumed. Many in our user community hated AI-generated content. Our competitors were suing AI model providers. And our business was doing incredibly well. Still, we went all in on AI. We decided to transform Freepik into an AI-native company. Freepik became @magnific. And in less than three years, we grew the business 10x. Shutterstock, once one of the giants of stock content, has seen its market capitalization collapse from over $4 billion in 2021 to approximately $170 million today. Getty Images, another iconic name in our industry, filed for Chapter 11 bankruptcy protection last week. For decades, the creative industry was built around distributing existing content. Now, increasingly, it’s about generating entirely new content. That represents a fundamental shift in where value is created. And when that happens, being an established market leader can become a disadvantage if you’re too attached to the business model that got you there. We didn’t reinvent Freepik because it was failing. We reinvented it precisely because it was successful, and we wanted to make sure it stayed that way. Today, Magnific is a very different company from the one we were three years ago. And I suspect we’ll be a very different company three years from now. Your past success is an asset. Until you start treating it as something you need to protect.
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Joaquín Cuenca Abela retweeted
Chumbo started with concept art, before there was even a story @Cont_animation combined character design and art direction with Seedance 2.5 animation on Magnific, then shaped the film through hands-on compositing, human voice performances and original music Learn how it was made in the thread
Too much reality? We've got just the thing. 🧪 CHUMBO, issue 2 of the Contanimation TV anthology, a @magnific Original by Contanimation.
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Joaquín Cuenca Abela retweeted
Harry Houdini’s final escape Red Rock Films collaborated with Magnific in the production of Houdini: Back from the Dead, premiering today on FOX Nation Human storytelling. A new way to bring history to the screen
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Joaquín Cuenca Abela retweeted
Magnific One A new way to bring art direction into image generation Unlimited in Magnific Desktop until October 15
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Joaquín Cuenca Abela retweeted
Something is happening on Magnific soon This one is for the creatives, by the creatives
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Joaquín Cuenca Abela retweeted
THE SORROWFUL FIGURE is OUT NOW! ⚔️ What if the giants were real? The first episode of Contanimation TV takes Don Quixote’s delusion seriously: if he sees giants, we see giants. Produced by Contanimation Films × @magnific #MagnificOriginals
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Joaquín Cuenca Abela retweeted
Don Quijote volvió a cabalgar, esta vez por la pantalla de la Sala Equis. 🎬 Hoy vimos #LaTristeFigura de @Cont_animation y @magnific y escuchamos a Javier de la Chica, Guillermo Miranda, @asarria_ @cuenca y @matiass contar cómo nació este mundo. Qué noche. ✨
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Joaquín Cuenca Abela retweeted
Backrooms Nemoris S1E01: It Eats Light I've spent the last six months working in secret on this pilot episode for a new Backrooms canon. We premiered this week in Toronto and a it's now available on all platforms: a new Magnific Originals series! This is quite possibly the most complex project I've ever taken on in my life. Yep, even if that sounds like an exaggeration, it took even more effort than building the first version of Magnific Upscaler. I had never before tried to bring such a concrete, specific vision to the screen while pushing the current state of the art as far as possible. Every scene you see in this episode, every object, every movement of a character's hands, every space, every hum of the fluorescent lights... it's all there for a very specific reason, with absolute control and intention on my part. I never imagined that something that looks so simple on the surface could be so incredibly complicated. The script is my own, based on the original Backrooms concept (the iconic 4chan image) but developed to create an entirely new canon from scratch. In this first episode, I reveal barely more around 5% of the overall puzzle, so you may end up thinking: what the f*ck did I just watch? Or you may need multiple viewings to pick up on some extra clues, because several of them are genuinely hidden. The idea is to create a full 10 episode series, an anthology, and have you, the viewers, gradually piece together the puzzle yourselves as the clues are revealed. Beyond the video and image generations, I did all of the editing in DaVinci Resolve, with particular attention to the sound. I'd say around 60% of the time I spent on this project went into sound. In some scenes, there are more than 13 stereo tracks layered at the same time, using sounds I recorded myself or created and edited from generations and foley libraries. Every sound, every voice, and every gasp is designed to pull you into the world of the story and make you feel like you're actually there. That meant spending an enormous amount of time on sound design, thinking about things like the individual position of each sound in space, EQ, reverb to simulate different environments, the sense of immersion, etc. I've never learned so much about something so quickly. As for the generations, a few numbers: • 12 hours of total generated video for 17 minutes of final footage 🤯 • More than 7,000 generations in total. • An average of around 60 generations for every 15 seconds of final footage. • 6 months of work, including many weekends, with just one person behind the whole thing... I almost lost my mind. • Platform: Magnific, of course. Models: mainly Seedance 2.0 and 2.5 for video generations, and Nano Banana Pro and Seedream 5 for image references. • Approximately $20,000 in total token costs, not including the value of my own time. For the next episodes, I can't do this alone again or I'll go crazy. My plan is to put together a small team: voice actors, a colorist, 3D VFX artists, a sound designer, and, in general, people from the traditional film industry who can help us professionalize our pipeline and take this story to another level. If you're reading this and you think you might be interested, please leave a comment. Ah! If you have any technical questions about how this was made, I'd be happy to answer them. Feel free to ask me anything you like! Anyway, I'll leave you with the episode. For the love of everything holy: please watch it at home, relaxed, on a big screen, with a good sound system or a quality pair of headphones, the lights off, and some popcorn. And most importantly, enjoy. Nemus te reddat!
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Joaquín Cuenca Abela retweeted
A new Magnific Original, made by Contanimation Coming soon
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Joaquín Cuenca Abela retweeted
Your follower count won’t get you in. Your vision might. Show us your vision, your process, and the work only you could make. We believe in your talent. Now we’re waiting to discover it. ✨ #aiartist #artistsupportartists #magnificai #magnificcreativehub #aiproduction
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Joaquín Cuenca Abela retweeted
Minute 116. For those who lived this only once Made by Magnific
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Joaquín Cuenca Abela retweeted
Magnific Plugin now available on Figma → Generate images with the latest models → Text-to-vector and editable layers → The magnific upscaler, up to 16x, on your canvas → Relight, change camera, remove backgrounds without a reshoot Open it directly on Figma
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Joaquín Cuenca Abela retweeted
Seedream 5.0 Pro is UNLIMITED on Magnific in 1.5K resolution Precise image generation powered by @byteplusglobal → Generates text natively in 14 languages → Full infographics in one go → Precision editing straight into your design workflow Now available on Magnific
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Joaquín Cuenca Abela retweeted
Chapter Three of Season One of the @magnific Original Series The Chronicles of Bone is HERE! This chapter we go dark, and I love it! Alluding to Nemo since Prologue Five and now we finally get to introduce him and man, does he have an entrance. Created entirely with the tools inside @magnific Chapter Three begins to weave the stories all together and the stakes are now getting higher with each episode. Following the events of Chapter Two, the Collector is driven by a single mission, all-out war against the Mordane Empire. As Robin Hood prepares Jackal for the road ahead, Captain Hook arrives at Dead Man's Bay, unaware that a nightmare awaits beneath the surface. #thechroniclesofbone #cob #magnificoriginals
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Joaquín Cuenca Abela retweeted
The @latimes just pointed to a Magnific Original as an example of where the industry is headed "The Chronicles of Bone," directed by Kavan Cardoza (Phantom X), wasn't covered as a tech story. It was covered as a shift in who gets to make things That's the bet we made on video and filmmaking More coming from Magnific Originals
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Joaquín Cuenca Abela retweeted
Fable 5 is back, time to make it Magnific We've created a full website, with cursor-reactive videos, that will keep every visual on-brand using the Magnific MCP Here's the workflow
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Joaquín Cuenca Abela retweeted
Voice, music, and SFX from a single prompt Seed Audio 1.0 is now on Magnific → Scene control: environment, voice, emotion, music, SFX → Multi-character dialogue → Texto-to-audio, up to 3 reference audios or image Available on the Magnific Voice Generator, MCP and Spaces
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Joaquín Cuenca Abela retweeted
Unlimited Nano Banana 2 Lite for everyone → Generate in about 5 seconds → Up to 14 references per image → Text to image, and image editing Now on Magnific, via Magnific MCP and Spaces
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Joaquín Cuenca Abela retweeted
Google Gemini Omni is here Generate, animate and edit any video with one model → Edit with your words: a character, a camera angle, the action → Motion that behaves like the real world → From reference to a cinematic scene Now on Magnific, via Magnific MCP and Spaces
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Joaquín Cuenca Abela retweeted
Magnific Plugin inside Premiere Pro, After Effects, DaVinci Resolve, and Final Cut Pro → Choose, generate, upscale, relight, reframe, remove background → Add AI music and voice to your edit → Search and drag in from 250M stock assets Available for Mac and Windows now
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