CuliNex is the industry's premier consulting firm providing product development and strategic business services focused on clean label food products.
Seattle, WA
Joined November 2014
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💡 What if reformulation could do more than save money?
Smart reformulation doesn’t just reduce costs—it creates better products.
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🔍 Are your products ready for what’s next in food regulation?
This blog explores five proven ways to respond to regulatory change while still protecting:
🌱Product quality
🌱Brand trust
🌱Speed to market
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#Clean #CuliNEX
This week, our Founder Mark Crowell had the opportunity to speak with the @Cascadia IFT chapter, sharing insights on the practice of Culinology® and his journey building CuliNEX over the past 20+ years.
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#Culinology
Clean label didn’t start as a trend. It started as a commitment.
In this blog, we look back at how clean label innovation has shaped our journey and where it’s headed next.
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Are Your Products Ready for the Next Phase of Food Scrutiny?
We share our perspective on what this moment means—and how to respond strategically:
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#Reformulation #CleanLabel #FoodTrends #CuliNEX20Years #FoodInnovation #WhatsCuliNEXT
From regulatory shifts to consumer trends, the changes in the food and beverage industry, consumer packaged goods brands must constantly adapt in order to grow.
But there’s another way to respond to changes in the market that’s rapid, inexpensive, and accessible—reformulation.
Here are some of the top reasons brands reformulate and some additional resources if these apply to you:
culinex.biz/blog/10-reformul…
Great food doesn’t happen by accident. It happens by design.
Leading culinary innovation isn’t just about trends.
It’s about translating bold ideas into scalable, compliant, delicious products that win in the marketplace.
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Natural Products Expo West isn’t just a trade show. It’s a pulse check on where the industry is headed.
We look forward to seeing you at the show!
📅 Schedule time with our team:
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#ExpoWest2026 #FoodInnovation #Reformulation #CPGStrategy
The future of food isn’t just evolving—it’s demanding better decisions.
👉 Read more:
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#FutureOfFood #FoodIndustry #CleanLabel #ReformulationStrategy
Here are five practical ways brands can respond proactively—without derailing innovation or timelines.
If regulatory change feels overwhelming, this is a great place to start:
👉 na2.hubs.ly/H037GTN0
#FoodRegulation #CleanLabel #CPGInnovation #FoodScience #WhatsCuliNEXT
From ideation to commercialization, CuliNEX supports brands at every stage of food innovation.
Let’s build what’s next—together.
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The conversation around ultra-processed foods (UPFs) is accelerating—and it’s forcing food & beverage brands to ask harder questions about formulation, transparency, and long-term brand trust.
Read the full perspective here:
na2.hubs.ly/H037Chh0
#WhatsCuliNEXT #CleanLabel
🔄 Reformulation Isn’t Just About Cost Cutting
Too often, reformulation gets framed as a reaction to rising costs. But when done strategically, it can improve product performance, strengthen brand positioning, and protect margins—all at the same time.
Read Reformulation 101 here:
culinex.biz/blog/reformulati…
#Reformulation #CPGInnovation #CleanLabel #FoodScience #ProductDevelopment #WhatsCuliNEXT
