Marcus Arredondo (@cus) header
Marcus Arredondo (@cus) profile picture

Dad. RE operator, investor, advisor. Host of @scalesofsuccess podcast. Finding the 20% change that makes the 80% difference.

Los Angeles
Joined November 2007
Photo by Marcus Arredondo (@cus)Photo by Marcus Arredondo (@cus)Photo by Marcus Arredondo (@cus)Photo by Marcus Arredondo (@cus)Photo by Marcus Arredondo (@cus)Photo by Marcus Arredondo (@cus)
What stayed with me wasn’t the loss of the title. It was the relief. When a door closes cleanly, decision-making gets simpler. You stop negotiating with the past and start building forward. Full episode here: youtu.be/AUgTinRLSDA
Losing a title doesn’t just change your résumé. It forces a harder, more useful question: Who are you without the label — and what still works when it’s gone?
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Luna Luna only makes sense when you look at the full arc. The sale of Society6 put Justin in the right rooms, with the right people, at the right time. He followed his interests long enough for opportunity to reveal itself. That pattern shows up again and again. People don’t leap into reinvention. They pick. They follow. And eventually, something opens. 🎧 Full episode: youtu.be/fVGpuodaCag
Justin didn’t force his next chapter after Society6. He gave himself time—and followed what genuinely held his interest. 👇
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This is the part we rarely talk about. The win doesn’t end the work. Sometimes it removes the structure that held everything together. Justin articulated something I’ve heard from others at this stage. When your identity is tied to the build, the absence can feel heavier than the grind that preceded it. 🎧 Full episode: youtu.be/fVGpuodaCag
Society6 sold for just under $100M. On paper, it looked like the outcome everyone hopes for. 👇
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Jason’s (@jason_p_deleon) path reminded me that clarity doesn’t always arrive first. Sometimes curiosity leads, and certainty catches up later. He didn’t follow a plan. He followed the questions that wouldn’t leave him alone. Hear his story here: youtu.be/OA5yj4JuxM0
Jason De León (@jason_p_deleon) didn’t take the straight path. He dropped out of college. More than once. To pursue music. Years later, he found his way back. 👇
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What stayed with me about Jason (@jason_p_deleon) wasn’t just what he studies — it was how he communicates it. There’s a rare mix of artistry and academics in the way he speaks. You don’t feel lectured. You feel invited. That’s what makes his work land. 🎧 Full episode: youtu.be/OA5yj4JuxM0
Some people are articulate. Some are humble. Jason De León (@jason_p_deleon) is both — and that combination changes how you hear him. 👇
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Our discussion about how early children absorb identity was eye-opening. The smallest cues — even the ones we think are positive — can shape their self-image. It’s a reminder to be intentional with our language. Full story: youtu.be/-elk-mpIE8w
Kids absorb beliefs long before they can explain them. Dr. Sarah McKay says early cues shape identity in ways we often miss. 🧵👇
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What stood out to me was how calm her reinvention was. No drama. No crisis arc. Just curiosity and courage propelled by action. It’s a reminder that change doesn’t have to be loud to be real. Full story: youtu.be/-elk-mpIE8w
Reinvention sounds dramatic. Dr. Sarah McKay makes it feel practical.
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This is the part of climate debates we rarely talk about: history. Not ideology. Not politics. Just the reality that different nations carry different pasts — and different stakes. Once you see that, the tension makes sense. Full episode: youtu.be/z2dnhIVXv-w
“Climate change is a global problem built on local histories.” Daniele Visioni breaks down why nations argue about responsibility.👇
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What Daniele says here hits beyond climate science. It takes real courage to work on ideas people misunderstand — and push through the noise anyway. “If I’m wrong, show me with science.” That’s integrity. Watch the full conversation here: youtu.be/z2dnhIVXv-w
“We can’t wait for perfect certainty.” Daniele Visioni explains why scientific progress requires courage—and why criticism can’t be a reason to freeze.👇
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Marcus Arredondo retweeted
TONIGHT 😍 @Ledger | #sponsored
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What Dr. Joseph Antoun (@DrJosephAntoun) said about healthcare hit a nerve: “In the U.S., doctors make money when you’re sick.” That’s not cynicism—it’s design. Real reform won’t come from the system. It’ll come from people taking ownership. Full episode here: youtu.be/Pnjh0Yh4oK8
We’re not living longer—we’re aging faster. Despite spending $4 trillion a year, U.S. life expectancy has dropped. Dr. Joseph Antoun (@DrJosephAntoun) says the problem isn’t genetics. It’s how we live. 👇
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We talk a lot about purpose—but what happens when the role that gave you purpose ends? What stuck with me was Rich describing identity as a series of “I am” statements we outgrow. I wish we had gone deeper into this—how you consciously choose a new identity after leaving something as defining as the SEAL teams. If you’re in a season of transition, this one might land. Listen here: youtu.be/Vg6L7Xe3mJ4
Rich Diviney has been a lacrosse player, Navy SEAL, husband, author. But he’s never stayed stuck in one title. His lesson? Identity is chosen, not assigned. 🧵
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The idea of “moving horizons” seems so simple you almost miss how profound it is. Rich said survival—whether in SEAL training or civilian life—isn’t about seeing the whole mountain. It’s Duration, Pathway, Outcome. One horizon at a time. It reminded me of the Stockdale Paradox: facing reality without losing faith in survival. Full episode here: youtu.be/Vg6L7Xe3mJ4
When life gets overwhelming, most people try to “push through.” Navy SEALs do the opposite — they shrink the goal. 🧵
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Rich pointed out one distinction that stuck with me - separating resilience from perseverance. One is the ability to return to baseline after stress. The other is showing up again and again. They’re connected—but not interchangeable. And I don’t think enough people make that distinction before chasing “grit.” Full episode here: youtu.be/Vg6L7Xe3mJ4
We’re taught to collect skills. Rich Diviney learned something else in SEAL training— Skills don’t save you under pressure. Attributes do. 🧵
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Self-forgiveness can sound soft. In practice, it’s anything but. Sister Pat framed it as the starting point of freedom — the release that makes change possible. That lesson stuck with me: growth begins when you stop punishing yourself. 🎧 Hear her full story: youtu.be/VSOkdR22JjM
The hardest person to forgive? Yourself. Sister Pat Farrell believes self-forgiveness is the beginning of peace. 🧵
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What struck me in this conversation is how unglamorous discipline is in reality. Sister Pat didn’t wait for inspiration — she just showed up. Day after day. It reminded me that the real engine of progress isn’t motivation. It’s the virtue of practice. 🎧 Hear her full story: youtu.be/VSOkdR22JjM
At 72 years old, Sister Pat Farrell entered her first powerlifting competition. She deadlifted more than her body weight — proof that reinvention has no age limit. 🧵
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Richard’s (@sprague) resilience didn’t come from big wins — it came from leaning into uncertainty. From moving abroad alone to running 600+ health experiments, he shows that adaptability is the skill. It reminded me that resilience is less about toughness, more about openness. 🎧 Full episode: youtu.be/TVg2MGt_CdQ
Resilience isn’t just physical. Richard Sprague (@sprague) shows it’s cultural, intellectual, and psychological. Here’s how he built it across every chapter of life. 🧵👇
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Sean (@wisdom_workshop) blends Eastern traditions with design thinking and even Ray Dalio’s Principles. What drew me in was how ruthless and logical he is about connecting cause → effect. Philosophy, to him, isn’t abstract. It’s a toolkit for navigating fear, ego, and failure. 🎧 Hear Sean’s story: youtu.be/mzwS0fHXToI
“Pick one lane.” That’s what people told Sean Waters (@wisdom_workshop). Music. Academia. Entrepreneurship. They said he was spreading himself too thin. But he chose differently. 🧵👇
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What stuck with me in talking to Sean (@wisdom_workshop) is how silence can be more brutal than criticism. No blowback, no applause—just indifference. It reminded me how easy it is to quit when no one’s watching. But Sean shows that persistence through silence is where endurance is built. 🎧 Hear Sean’s story: youtu.be/mzwS0fHXToI
Most people chase the stage. Sean Waters (@wisdom_workshop) chased the craft. He calls music a “craft of character.” The point isn’t applause. It’s who you become in the process. 🧵👇
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Terry’s (@terryhealeyus) friend Dina didn’t sugarcoat things — and that blunt honesty changed his life. It made me reflect on my own resistance to feedback. Often it’s ego that gets in the way. But when you let truth in, even when it hurts, growth follows. Gratitude is what carries it forward. 🎧 Hear his full story here: youtu.be/E03nmw6Rh3s
Sometimes the words that hurt the most are the ones we need most. For Terry Healey (@terryhealeyus), blunt feedback + daily gratitude became the path forward. 🧵👇
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