8 Years scaling the family business & UK clients with Google & Meta Ads
Manchester, England
Joined June 2022
- Tweets107
- Following93
- Followers62
- Likes26
Pinned Tweet
Let’s start this botched up Twitter account off right shall we.
Here’s an EASY Google Ads trick we use to improve a campaigns’ CTR by 100%+
Geo Customisers - These are fucking gold dust for service-based businesses.
Take advantage. Here’s how 👇🏼
Fail to prepare = prepare to fail
Before any ad account set up:
1. Account Audit
2. Brand & Product Research
3. Keyword Research
4. Competitor Research
5. Reviews & Customer Profiling
I had a costa coffee yesterday and it had me hyper for a good 12 hours, and with broken sleep to finish off.
Independent > Starbucks > Costa
An awesome discovery call with a UK beauty brand.
Always a privilege to hear the story of the founders and the passion in their work. Terms agreed.
Key learning from the call:
> To build rapport quickly, find a common interest or share a story that they can relate to
I spent £14.99 on an Udemy course and 8 hours learning GA4.
It’s straight forward enough to migrate and learn.
But I wouldn’t say it’s an upgrade than UA.
And it’s nowhere near worth the loss of data advertisers & businesses will wake up to come July.
I've forever hated and will forever hate the term "media buyer"
It just screams glorified button pusher
A great discovery call with an e-com portfolio brand. Terms agreed & work to start.
Learnings from the call:
> Always ask potential client what they look for & hope to see from you that will lead to work continuing long-term
> Listen more talk less
> Use anchoring when pricing
Everyone knows the awareness levels:
- Unaware
- Problem Aware
- Solution Aware
- Product Aware
It's Marketing 101.
But when we're running ads to cold audiences on Meta/TikTok etc...
How do we know which awareness level our audience is in?
And how do we adjust our copy? 🧵
3. Ask Your Client
If you're an account or PPC Manager, never hesitate to ask the client.
For the most part, they know more about the customer than we do.
And we perform best when we match our technical ability with a deep understanding of the customer.
Cullen Evans | Google & Meta Ads retweeted
Everyone talks about awareness level in copy but nobody talks about Ads
Awareness level simplified for Ads
Problem Unaware:
Problem solution Ads, P.A.S Ads
Problem Aware:
Testimonial Stack UGC
Solution Aware:
Features/Benefits pinpoint Ads
Product Aware:
US vs Them Ads
Delivering results for clients whilst exploring the other side of the world
So blessed for the freedom this line of work gives
KL City ✈️ 🌃
How to turn off the secret setting that's killing your CTR:
'Automatically Created Assets'
Imagine spending your time on crafting unique, high-value sitelink extensions only for it to be overrided with 'Gallery' and 'Shop'..
Only takes 30 seconds and turn this crap off 👇
Stop paying gurus for PPC courses ❌
Whether you learn through listening, watching or interacting, there are resources online that will take you from a beginner to a PRO at absolutely NO COST.
And here's 5 that every PPCer should know ⬇️
(all methods of learning covered)
4. Podcasts - Perpetual Traffic
I love a good podcast on the way to work in the morning.
And Perpetual Traffic is by far the best.
Free on Spotify, good banter and covers all areas of paid AND all skill levels.
Give it a follow!
5. Google Analytics Demo Account
Google offer a Google Analytics 4 property with real data.
Its the perfect place to understand, reports, user behaviour and conversion data. All of which are critical in PPC.
Check it out 👉 support.google.com/analytics…