One of my more controversial bets: the AI feed will be the form factor of 2027! Most people don’t know what to prompt, and they won’t prompt their way into complicated agentic workflows. With chat, we ask users for digital labor: figure out what AI can do, explain the task, provide the context, repeat. That’s a lot to ask if we want billions of people using agents every day. Meanwhile, people already spend hours in feeds. Twitter, Instagram, LinkedIn. They know how to scroll, discover something useful, and act on it. An intelligent system that knows you should bring you the next useful action. Here’s the email you need to answer, already drafted. Here are the latest sales numbers, with an update ready to send to your team. You approve, edit, dismiss, or jump into chat to go deeper. That’s how people will discover what agents can do, without having to invent a prompt first. And you can put ads in a feed, one of the biggest business models on the internet. A system that understands your plans can recommend a relevant restaurant, product, or service, clearly labeled as sponsored. You get a reason to come back every day, useful work ready to approve, and a business model to fund the agents doing it.